Is vitamin b complex profitable to sell on Amazon Singapore?

The niche generates $16K/yr across 13 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (41/100).

How competitive is the vitamin b complex niche?

9 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.

What does it cost to enter the vitamin b complex niche?

Listings span $11.93–$40.26; the average listing price is $26.91 (sweet spot $15–$100). The average incumbent carries 16,354 reviews — the moat a new listing must climb.

vitamin b complex

Skip it

A small market ($16K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$26.91

avg listing price — sweet spot $15–$100

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Price range

Great$11.93–$40.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad16,353.69

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Market size

Bad$16K

$16K/yr · 6K searches

According to Flapen's Amazon Singapore niche tracking, vitamin b complex is a $16K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

vitamin b complex market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $7K–$13K; units × avg price
Conversion rate: 9.8%
Avg BSR: #600
Page quality: 0%
Prime: 77%
Sponsored: 31%
Out of stock: 5.3%
Avg brand age: 104 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

Nature Made31%
Nature's Bounty19%
THORNE16%
Nano Singapore11%
Blackmores6%
Igennus Healthcare Nutrition6%
Open — no brand owns it (3 brands, 12%)

Demand

Weekly Amazon search volume, last 46 weeks — -23.5% search growth over the last 90 days.

Open Trend

Top vitamin b complex products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Natures Bounty Super B-Complex Vitamin Supplement 150 Count (Pack of 1)

Nature's Bounty$15.754.7★57,615 rev

Nature Made Super B Complex with Vitamin C and Folic Acid Dietary Supplement for Immune Support 140 Tablets 140 Day Supply

Nature Made$16.214.7★29,722 rev

Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets

Nano Singapore$25.040.0★0 rev

Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply

Nature Made$27.414.7★25,878 rev

Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules

THORNE$40.264.7★3,816 rev

Newest

by launch date

Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets

Nano Singapore$25.040 rev

1y ago

Blackmores B Performance Complex (60 Tablets)

Blackmores$38.564 rev

5y ago

Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply

Nature Made$27.4125,878 rev

6y ago

Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules

THORNE$40.263,816 rev

8y ago

Thorne Stress B-Complex - Vitamins B2 B6 B12 and Folate in Highly-Absorbable and Active Forms - Extra Vitamin B5 for Adrenal Support Stress Management and Immune Function - 60 Capsules

THORNE$38.683,539 rev

8y ago

What buyers say about vitamin b complex

What buyers praise and complain about, mined from review topics.

Top return reasons

Stain Resistance100%

Common questions

Is vitamin b complex profitable to sell on Amazon Singapore?: The niche generates $16K/yr across 13 tracked products. 90-day search growth is -23.5%. Flapen's verdict: Skip it (41/100).
How competitive is the vitamin b complex niche?: 9 brands and 15 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
What does it cost to enter the vitamin b complex niche?: Listings span $11.93–$40.26; the average listing price is $26.91 (sweet spot $15–$100). The average incumbent carries 16,354 reviews — the moat a new listing must climb.