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Vitamin B Complex

a small market ($16K/yr) — Vitamin B Complex doesn't clear our bar today.

Flapen Score

41
Skip it

Top 31% of 198 Health, Household and Personal Care niches · +4 vs the category median of 37

Market size 4Growth 13Conversion 86Competition 35Returns 98Price range 86Avg price 95Brand share 28Review moat 18Quality gap 18
This niche Category average · 198 niches

Is Vitamin B Complex profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Vitamin B Complex is a $16K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 41/100.

Vitamin B Complex: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.5% over the last 90 days and 9.8% of searches end in a purchase.

$16K

revenue / yr

Units sold / yr500
Search volume / yr-23.5%6K
Conversion rate9.8%
Avg price$26.91

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers9 · 15
Top-5 product click share64%
Open market12%
Avg brand age104 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement31%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews16,354

Top Vitamin B Complex products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

$0$777$2K$2K$3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

12%

  • Nature Made31%
  • Nature's Bounty19%
  • THORNE16%
  • Nano Singapore11%
  • Blackmores6%
  • Igennus Healthcare Nutrition6%
  • Open — no brand owns it (3 brands, 12%)

Vitamin B Complex demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6KCVR9.8%Products13Brands9Top 5 Brands88%OOS Rate5.3%Rating4.7★Reviews16,354Avg BSR#600
350250Spike '25Black Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26Jun '26

Vitamin B Complex return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Stain Resistance
100%

Common Vitamin B Complex questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vitamin B Complex 41/100 on Amazon Singapore — Skip it. The niche generates $16K/yr across 13 tracked products. Search demand moved -23.5% over the last 90 days.
Vitamin B Complex sells for $26.91 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $11.93–$40.26. The average incumbent carries 16,354 reviews — the moat a new listing must climb.