Vitamin B Complex
FailShoppers spend an estimated $16K a year here, so Vitamin B Complex is a Fail.
- Flapen Score
- 41 / 100Top 31% of 198 Health, Household and Personal Care niches · +4 vs the category median of 3741
- Market size
- $16K/yr6K searches / yr
- 90-day growth
- -23.5%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 15 sellers
Flapen Score
Vitamin B Complex against its category
The dotted line is the Health, Household and Personal Care average. Past it, Vitamin B Complex is stronger. Inside it, weaker.
Market
The Vitamin B Complex market on Amazon at a glance
Shoppers on Amazon Singapore searched for Vitamin B Complex 6K times last year and spent an estimated $16K. The top 5 brands take 88% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 9.8% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -23.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- $16Ka year
- Top search term
- vitamin b3K searches a year
02 · Price
A sale here is worth $26.91.
Listings sell for $26.91 on average, from $11.93 to $40.26. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $26.91 that is $0 to $3K a year per listing.
- Average price
- $26.91inside the $15 to $100 sweet spot
- Price range
- $11.93–$40.26
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
31% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #600 within Health, Household and Personal Care. It carries 16,354 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 31%
- Prime listings
- 77%
- Out of stock, average day
- 5.3%
- Average rank
- #600in Health, Household and Personal Care
- Average rating
- 4.71 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16,354per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 104 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 104 months
Products
Top Vitamin B Complex products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Super B-Complex Vitamin Supplement 150 Count (Pack of 1)
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 57,615
- Age
- 15y ago

Nature Made Super B Complex with Vitamin C and Folic Acid Dietary Supplement for Immune Support 140 Tablets 140 Day Supply
- Price
- $16.21
- Rating
- 4.7/5
- Reviews
- 29,722
- Age
- 15y ago

Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets
- Price
- $25.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply
- Price
- $27.41
- Rating
- 4.7/5
- Reviews
- 25,878
- Age
- 6y ago

Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules
- Price
- $40.26
- Rating
- 4.7/5
- Reviews
- 3,816
- Age
- 8y ago
Trending
estimated 90-day click momentum
Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets
- Price
- $25.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 60 Softgels 60 Day Supply
- Price
- $18.96
- Rating
- 4.7/5
- Reviews
- 25,878
- Age
- 14y ago

Solgar B-Complex 100 100 Vegetable Capsules - Heart Health - Nervous System Support - Supports Energy Metabolism - Non GMO Vegan Gluten Free Dairy Free Kosher Halal - 100 Servings
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 16,545
- Age
- 13y ago

Natures Bounty Super B-Complex Vitamin Supplement 150 Count (Pack of 1)
- Price
- $15.75
- Rating
- 4.7/5
- Reviews
- 57,615
- Age
- 15y ago

Garden of Life Vitamin B Complex - Vitamin Code Raw B Vitamin Whole Food Supplement Vegan 120 Capsules Packaging May Vary
- Price
- $37.02
- Rating
- 4.7/5
- Reviews
- 15,287
- Age
- 13y ago
Newest
by launch date
Vitamin B Complex 8 Complete B-Vitamins for Daily Energy Immunity & Focus Booster 180 Tablets
- Price
- $25.04
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Blackmores B Performance Complex (60 Tablets)
- Price
- $38.56
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Nature Made Super B Energy Complex Dietary Supplement for Brain Cell Function Support 160 Softgels 160 Day Supply
- Price
- $27.41
- Rating
- 4.7/5
- Reviews
- 25,878
- Age
- 6y ago

Thorne B-Complex #12 - Vitamin B Complex with Active B12 and Folate - 60 Capsules
- Price
- $40.26
- Rating
- 4.7/5
- Reviews
- 3,816
- Age
- 8y ago

Thorne Stress B-Complex - Vitamins B2 B6 B12 and Folate in Highly-Absorbable and Active Forms - Extra Vitamin B5 for Adrenal Support Stress Management and Immune Function - 60 Capsules
- Price
- $38.68
- Rating
- 4.6/5
- Reviews
- 3,539
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
15
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
12%
- Nature Made31%
- Nature's Bounty19%
- THORNE16%
- Nano Singapore11%
- Blackmores6%
- Igennus Healthcare Nutrition6%
- Open — no brand owns it (3 brands, 12%)
Demand
Vitamin B Complex search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 4.5× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Vitamin B Complex
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Vitamin B Complex questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









