Toothbrush
brand-locked demand (top 5 brands take 100% of clicks) — Toothbrush doesn't clear our bar today.
Flapen Score
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Is Toothbrush profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Toothbrush is a $30K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +37.8% over the last 90 days and 1.6% of searches end in a purchase.
$30K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 11 products
Top Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $52.72
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681/26
- Price
- $54.04
- Rating
- 4.4/5
- Reviews
- 13,906
- Age
- 4y ago
Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02
- Price
- $29.60
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago
Philips Sonicare ProtectiveClean 5100 Rechargeable Electric Power Toothbrush White HX6857/11
- Price
- $87.64
- Rating
- 4.6/5
- Reviews
- 27,240
- Age
- 8y ago
Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01
- Price
- $78.86
- Rating
- 4.4/5
- Reviews
- 2,273
- Age
- 1y ago
Trending
90-day click momentum
Philips Sonicare HX6423/34 ProtectiveClean 5300 Rechargeable Electric Toothbrush Black
- Price
- $154.17
- Rating
- 4.5/5
- Reviews
- 21,674
- Age
- 6y ago
Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $52.72
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago
Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02
- Price
- $29.60
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago
Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - Black
- Price
- $85.51
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 3y ago
Newest
by launch date
Philips Sonicare HX7113/01 5500 Electric Toothbrush Sonic Toothbrush with 2 Cleaning Modes Pressure Control EasyStart SmarTimer and BrushPacer Navy Model HX7113/01
- Price
- $103.12
- Rating
- 4.4/5
- Reviews
- 1,147
- Age
- 1y ago
Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01
- Price
- $78.86
- Rating
- 4.4/5
- Reviews
- 2,273
- Age
- 1y ago
Philips Sonicare DiamondClean 9000 Electric Toothbrush Sonic Toothbrush with App Pressure Sensor 4 Brushing Modes Charging Cup Black/Rose Gold Twin Pack HX9914/57
- Price
- $277.40
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 2y ago
Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago
Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - White
- Price
- $87.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
0%
- Philips Sonicare80%
- Philips20%
Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
What reviews say buyers love and hate about Toothbrush
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“Poor battery life”
“I expect it to be more durable”
“Needs recharging every week”
“it becomes very difficult to turn on/off”
“Really poor quality”
Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
4%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
