Is toothbrush profitable to sell on Amazon Singapore?

The niche generates $30K/yr across 11 tracked products. 90-day search growth is +37.8%. Flapen's verdict: Skip it (36/100).

How competitive is the toothbrush niche?

2 brands and 5 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in toothbrush?

Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 0.0%.

What does it cost to enter the toothbrush niche?

Listings span $29.60–$277.40; the average listing price is $94.75 (sweet spot $15–$100). The average incumbent carries 12,420 reviews — the moat a new listing must climb.

toothbrush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$94.75

avg listing price — sweet spot $15–$100

Growth

Good+37.8%

90-day search growth — must beat 0% to launch

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay$29.60–$277.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad12,420.36

avg incumbent reviews — the moat a new listing must climb

Competition

Bad78%

top-5 click share — a locked-up shelf

Market size

Bad$30K

$30K/yr · 20K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon Singapore niche tracking, toothbrush is a $30K/yr Amazon Singapore market (20K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

toothbrush market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $47K–$71K; units × avg price
Conversion rate: 1.6%
Avg BSR: #38
Page quality: 0%
Prime: 82%
Sponsored: 18%
Out of stock: 7.2%
Avg brand age: 74 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

Philips Sonicare80%
Philips20%

Demand

Weekly Amazon search volume, last 47 weeks — +37.8% search growth over the last 90 days.

Open Trend

Top toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23

Philips Sonicare$52.724.3★34,252 rev

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681/26

Philips Sonicare$54.044.4★13,906 rev

Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02

Philips Sonicare$29.604.3★34,252 rev

Philips Sonicare ProtectiveClean 5100 Rechargeable Electric Power Toothbrush White HX6857/11

Philips Sonicare$87.644.6★27,240 rev

Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01

Philips$78.864.4★2,273 rev

Newest

by launch date

Philips Sonicare HX7113/01 5500 Electric Toothbrush Sonic Toothbrush with 2 Cleaning Modes Pressure Control EasyStart SmarTimer and BrushPacer Navy Model HX7113/01

Philips$103.121,147 rev

1y ago

Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01

Philips$78.862,273 rev

1y ago

Philips Sonicare DiamondClean 9000 Electric Toothbrush Sonic Toothbrush with App Pressure Sensor 4 Brushing Modes Charging Cup Black/Rose Gold Twin Pack HX9914/57

Philips$277.40334 rev

2y ago

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601

Philips Sonicare$31.851,337 rev

3y ago

Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - White

Philips$87.400 rev

3y ago

What buyers say about toothbrush

What buyers praise and complain about, mined from review topics.

What buyers complain about

Battery Life42%

“Poor battery life”

Durability21%

“I expect it to be more durable”

Charging17%

“Needs recharging every week”

Ease Of Use13%

“it becomes very difficult to turn on/off”

Quality-Overall8%

“Really poor quality”

Top return reasons

Functionality-Overall33%

Charging25%

Product Condition13%

Value For Money8%

Vibration/Speed Control8%

Sharpness8%

Color4%

Common questions

Is toothbrush profitable to sell on Amazon Singapore?: The niche generates $30K/yr across 11 tracked products. 90-day search growth is +37.8%. Flapen's verdict: Skip it (36/100).
How competitive is the toothbrush niche?: 2 brands and 5 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in toothbrush?: Top complaints mined from reviews: Battery Life, Durability, Charging. The return rate is 0.0%.
What does it cost to enter the toothbrush niche?: Listings span $29.60–$277.40; the average listing price is $94.75 (sweet spot $15–$100). The average incumbent carries 12,420 reviews — the moat a new listing must climb.