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Toothbrush

Fail

The top 5 brands take 100% of clicks, so Toothbrush is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$30K/yr20K searches / yr
90-day growth
+37.8%search demand this quarter
Competition
78%top-5 click share · 2 brands · 5 sellers

Flapen Score

Toothbrush against its category

The dotted line is the Health, Household and Personal Care average. Past it, Toothbrush is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toothbrush market on Amazon at a glance

Shoppers on Amazon Singapore searched for Toothbrush 20K times last year and spent an estimated $30K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
+37.8%
Conversion, latest week
1.6%
Market size, estimated
$30Ka year
Top search term
philips sonicare15K searches a year

02 · Price

A sale here is worth $94.75.

Listings sell for $94.75 on average, from $29.60 to $277.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.75 that is $0 to $9K a year per listing.

Average price
$94.75inside the $15 to $100 sweet spot
Price range
$29.60–$277.40
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #38 within Health, Household and Personal Care. It carries 12,420 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
82%
Out of stock, average day
7.2%
Average rank
#38in Health, Household and Personal Care
Average rating
4.45 starsAmazon Singapore average 4.47 stars
Average reviews
12,420per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Toothbrush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$9K$12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • Philips Sonicare80%
  • Philips20%

Demand

Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 8.6× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Toothbrush

We read the reviews and the return reasons for every product selling here.

42%of negative reviews mention “Battery Life”
<0.1%of orders come back, a rate Amazon rounds to zero
“Poor battery life”
A buyer, on “Battery Life”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Toothbrush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data