- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $30K/yr20K searches / yr
- 90-day growth
- +37.8%search demand this quarter
- Competition
- 78%top-5 click share · 2 brands · 5 sellers
Flapen Score
Toothbrush against its category
The dotted line is the Health, Household and Personal Care average. Past it, Toothbrush is stronger. Inside it, weaker.
Market
The Toothbrush market on Amazon at a glance
Shoppers on Amazon Singapore searched for Toothbrush 20K times last year and spent an estimated $30K. All 2 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +37.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- +37.8%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $30Ka year
- Top search term
- philips sonicare15K searches a year
02 · Price
A sale here is worth $94.75.
Listings sell for $94.75 on average, from $29.60 to $277.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $94.75 that is $0 to $9K a year per listing.
- Average price
- $94.75inside the $15 to $100 sweet spot
- Price range
- $29.60–$277.40
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$9K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #38 within Health, Household and Personal Care. It carries 12,420 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 82%
- Out of stock, average day
- 7.2%
- Average rank
- #38in Health, Household and Personal Care
- Average rating
- 4.45 starsAmazon Singapore average 4.47 stars
- Average reviews
- 12,420per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $52.72
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor Deep Pink HX3681/26
- Price
- $54.04
- Rating
- 4.4/5
- Reviews
- 13,906
- Age
- 4y ago

Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02
- Price
- $29.60
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago

Philips Sonicare ProtectiveClean 5100 Rechargeable Electric Power Toothbrush White HX6857/11
- Price
- $87.64
- Rating
- 4.6/5
- Reviews
- 27,240
- Age
- 8y ago

Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01
- Price
- $78.86
- Rating
- 4.4/5
- Reviews
- 2,273
- Age
- 1y ago
Trending
estimated 90-day click momentum
Philips Sonicare HX6423/34 ProtectiveClean 5300 Rechargeable Electric Toothbrush Black
- Price
- $154.17
- Rating
- 4.5/5
- Reviews
- 21,674
- Age
- 6y ago

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago

Philips Sonicare 4100 Power Toothbrush Rechargeable Electric Toothbrush with Pressure Sensor White HX3681/23
- Price
- $52.72
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago

Philips Sonicare 1100 Electric Rechargeable Power Toothbrush White Grey HX3641/02
- Price
- $29.60
- Rating
- 4.3/5
- Reviews
- 34,252
- Age
- 4y ago

Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - Black
- Price
- $85.51
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 3y ago
Newest
by launch date
Philips Sonicare HX7113/01 5500 Electric Toothbrush Sonic Toothbrush with 2 Cleaning Modes Pressure Control EasyStart SmarTimer and BrushPacer Navy Model HX7113/01
- Price
- $103.12
- Rating
- 4.4/5
- Reviews
- 1,147
- Age
- 1y ago

Philips Sonicare 5300 Sonic Electric Toothbrush with 2 Intensity Levels Pressure Alert EasyStart SmarTimer and BrushPacer Black HX7101/01
- Price
- $78.86
- Rating
- 4.4/5
- Reviews
- 2,273
- Age
- 1y ago

Philips Sonicare DiamondClean 9000 Electric Toothbrush Sonic Toothbrush with App Pressure Sensor 4 Brushing Modes Charging Cup Black/Rose Gold Twin Pack HX9914/57
- Price
- $277.40
- Rating
- 4.5/5
- Reviews
- 334
- Age
- 2y ago

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago

Philips Sonicare W Optimal White Electric toothbrush heads 6 Pack - White
- Price
- $87.40
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
5
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
78%
Top 20: 100%
Open market
0%
- Philips Sonicare80%
- Philips20%
Demand
Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 8.6× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Toothbrush
We read the reviews and the return reasons for every product selling here.
“Poor battery life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









