tissue
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great455.22avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.0%90-day search growth — must beat 0% to launch
Avg price
Bad$5.25avg listing price — sweet spot $15–$100
Price range
Bad$1.33–$17.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$6K$6K/yr · 78K searches
According to Flapen's Amazon Singapore niche tracking, tissue is a $6K/yr Amazon Singapore market (78K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
tissue market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $105K–$131K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 28%
- Out of stock
- 33.0%
- Avg brand age
- 68 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
8
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
43%
Top 20: 81%
Open market
12%
- Kleenex35%
- Beautex19%
- VINDA13%
- PurSoft10%
- PREMIER8%
- Pinse4%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 47 weeks — -14.0% search growth over the last 90 days.Top tissue search terms
- tissue32K/yr
- tissue box17K/yr
- tissue paper17K/yr
- facial tissue10K/yr
- tissues2K/yr
Top tissue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Kleenex 3 PLY Ultra Soft Facial Tissue 100 count (Pack of 5)
Kleenex$4.954.7★192 rev
Beautex 2 PLY Soft Pack Facial Tissue 200ct (Pack of 4)
Beautex$3.614.3★47 rev
Kleenex Ultra Soft Facial Tissue 3 PLY Floral 100 count (Pack of 5)
Kleenex$4.854.5★65 rev
PREMIER Deluxe Soft Pack 200 Sheets (4 Packs)
PREMIER$4.184.6★95 rev
Beautex Box Tissue 3 ply 100ct (Pack of 5)
Beautex$4.504.7★25 rev
Newest
by launch date
WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5
WATSONS$4.990 rev
WATSONS 100% Bamboo Paper Cushiony Soft Box Tissue Sheet 3-Ply 100s x 5
WATSONS$5.241 rev
Kleenex Teddy Soft Box Facial Tissue 3ply 100s
Kleenex$4.133 rev
TEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets
Tempo$4.901 rev
NooTrees Bamboo 2-Ply Facial Tissues Soft Packs (Pack of 4 170 Sheets Each)
NooTrees$4.663 rev
Trending
90-day click momentumTEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets
Tempo$4.905.0★
Vinda Deluxe 3 PLY Facial Tissue Unscented 80ct (Pack of 4)
VINDA$5.285.0★
Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) L 110 ct (Pack of 4)
VINDA$5.014.9★
Vinda Deluxe 4 PLY Pocket Facial Tissue Unscented 8ct (Pack of 10)
VINDA$1.334.4★
Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) S 50 ct (Pack of 4)
VINDA$1.944.3★
What buyers say about tissue
What buyers praise and complain about, mined from review topics.What buyers love
“Price is reasonable plus the delivery makes it so convenient for me”
“Very cute design”
“Exactly the product I needed”
“Soft and nice”
“Great product”
“It's thick and super absorbent”
Top return reasons
Common questions
- Is tissue profitable to sell on Amazon Singapore?
- The niche generates $6K/yr across 36 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the tissue niche?
- 10 brands and 8 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 84% of demand.
- What does it cost to enter the tissue niche?
- Listings span $1.33–$17.01; the average listing price is $5.25 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.