- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $6K/yr78K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 43%top-5 click share · 10 brands · 8 sellers
Flapen Score
Tissue against its category
The dotted line is the Health, Household and Personal Care average. Past it, Tissue is stronger. Inside it, weaker.
Market
The Tissue market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tissue 78K times last year and spent an estimated $6K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $6Ka year
- Top search term
- tissue32K searches a year
02 · Price
A sale here is worth $5.25.
Listings sell for $5.25 on average, from $1.33 to $17.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $5.25 that is $5K to $7K a year per listing.
- Average price
- $5.25under the $15 to $100 sweet spot
- Price range
- $1.33–$17.01
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $5K–$7K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #41 within Health, Household and Personal Care. It carries 455 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 28%
- Prime listings
- 94%
- Out of stock, average day
- 33.0%
- Average rank
- #41in Health, Household and Personal Care
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 455per listing
- Listings tracked
- 36
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Tissue products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kleenex 3 PLY Ultra Soft Facial Tissue 100 count (Pack of 5)
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 192
- Age
- 7y ago

Beautex 2 PLY Soft Pack Facial Tissue 200ct (Pack of 4)
- Price
- $3.61
- Rating
- 4.3/5
- Reviews
- 47
- Age
- 7y ago

Kleenex Ultra Soft Facial Tissue 3 PLY Floral 100 count (Pack of 5)
- Price
- $4.85
- Rating
- 4.5/5
- Reviews
- 65
- Age
- 7y ago

PREMIER Deluxe Soft Pack 200 Sheets (4 Packs)
- Price
- $4.18
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 7y ago

Beautex Box Tissue 3 ply 100ct (Pack of 5)
- Price
- $4.50
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7y ago
Trending
estimated 90-day click momentum
TEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets
- Price
- $4.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Vinda Deluxe 3 PLY Facial Tissue Unscented 80ct (Pack of 4)
- Price
- $5.28
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago

Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) L 110 ct (Pack of 4)
- Price
- $5.01
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 7y ago

Vinda Deluxe 4 PLY Pocket Facial Tissue Unscented 8ct (Pack of 10)
- Price
- $1.33
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 7y ago

Vinda Deluxe 3 PLY Facial Tissue (Soft Pack) S 50 ct (Pack of 4)
- Price
- $1.94
- Rating
- 4.3/5
- Reviews
- 4
- Age
- 7y ago
Newest
by launch date
WATSONS 100% Bamboo Velvet Facial Travel Tissue L Sheet (200mm x 195mm) 3 Ply 100s x 5
- Price
- $4.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

WATSONS 100% Bamboo Paper Cushiony Soft Box Tissue Sheet 3-Ply 100s x 5
- Price
- $5.24
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Kleenex Teddy Soft Box Facial Tissue 3ply 100s
- Price
- $4.13
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

TEMPO Soft Pack Tissue 4 -Ply Bluebell 4x90 Sheets
- Price
- $4.90
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

NooTrees Bamboo 2-Ply Facial Tissues Soft Packs (Pack of 4 170 Sheets Each)
- Price
- $4.66
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
8
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 81%
Open market
12%
- Kleenex35%
- Beautex19%
- VINDA13%
- PurSoft10%
- PREMIER8%
- Pinse4%
- Open — no brand owns it (4 brands, 12%)
Demand
Tissue search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 8.2× · 11 of 12 months tracked
Search terms
Top Tissue search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tissue32K/yr
- tissue box17K/yr
- tissue paper17K/yr
- facial tissue10K/yr
- tissues2K/yr
Reviews and returns
What reviews say buyers love and hate about Tissue
We read the reviews and the return reasons for every product selling here.
“Price is reasonable plus the delivery makes it so convenient for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tissue questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









