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Tissue

Fail

Shoppers spend an estimated $6K a year here, so Tissue is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$6K/yr78K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
43%top-5 click share · 10 brands · 8 sellers

Flapen Score

Tissue against its category

The dotted line is the Health, Household and Personal Care average. Past it, Tissue is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tissue market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tissue 78K times last year and spent an estimated $6K. The top 5 brands take 84% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
1.5%
Market size, estimated
$6Ka year
Top search term
tissue32K searches a year

02 · Price

A sale here is worth $5.25.

Listings sell for $5.25 on average, from $1.33 to $17.01. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $5.25 that is $5K to $7K a year per listing.

Average price
$5.25under the $15 to $100 sweet spot
Price range
$1.33–$17.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$5K–$7K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #41 within Health, Household and Personal Care. It carries 455 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
94%
Out of stock, average day
33.0%
Average rank
#41in Health, Household and Personal Care
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
455per listing
Listings tracked
36

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Tissue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

8

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

43%

Top 20: 81%

Open market

12%

  • Brand 135%
  • Brand 219%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 12%)

Demand

Tissue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 8.2× · 11 of 12 months tracked

Search terms

Top Tissue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tissue32K/yr
  • tissue box17K/yr
  • tissue paper17K/yr
  • facial tissue10K/yr
  • tissues2K/yr

Reviews and returns

What reviews say buyers love and hate about Tissue

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Price is reasonable plus the delivery makes it so convenient for me”
A buyer, on “Value For Money”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Tissue questions

Answered from the same tracked data.