Is tide profitable to sell on Amazon Singapore?

The niche generates $32K/yr across 14 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Skip it (36/100).

How competitive is the tide niche?

3 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the tide niche?

Listings span $13.46–$132.95; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.

tide

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.79

avg listing price — sweet spot $15–$100

Price range

Good$13.46–$132.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay3,808.79

avg incumbent reviews — the moat a new listing must climb

Competition

Bad79%

top-5 click share — a locked-up shelf

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$32K

$32K/yr · 29K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, tide is a $32K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

tide market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $112K–$134K; units × avg price
Conversion rate: 2.5%
Avg BSR: #34
Page quality: 0%
Prime: 93%
Sponsored: 0%
Out of stock: 28.7%
Avg brand age: 68 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Tide97%
Tongtai2%
Arm & Hammer2%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 16 weeks — +24.4% search growth over the last 90 days.

Open Trend

Top tide search terms

tide14K/yr +41.1%2.6% conv.
tide pods10K/yr +27.5%6.2% conv.
tide laundry detergent6K/yr -7.6%1.4% conv.

All search terms

Top tide products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TD LQ PWR POD FEB OE SPORT 4/32CT T

Tide$25.584.9★424 rev

Tide Power Pods Laundry Detergent Pacs with Febreze Sport 25 Count Febreze Freshness with Sport Odor Defense

Tide$25.124.8★1,941 rev

PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count

Tide$51.234.9★1,844 rev

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash

Tide$29.154.8★598 rev

Tide Pods Free and Gentle 152 Pacs blue

Tide$75.054.8★12,328 rev

Newest

by launch date

PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count

Tide$51.231,844 rev

1y ago

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash

Tide$29.15598 rev

2y ago

Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle

Tide$64.09183 rev

2y ago

Tide Pods 76 pacs Heavy Duty 10 X Power Pods Hygienic Clean High efficiency (he) Laundry Detergent 3.48kg/7.62 lb/122 oz

Tide$79.87145 rev

3y ago

Tide Stain Remover for Clothes Tide To Go Pen Instant Spot Remover for Clothes Travel & Pocket Size 3 Ct

Tide$16.769,265 rev

3y ago

What buyers say about tide

What buyers praise and complain about, mined from review topics.

Top return reasons

Leak-Proof33%

Stain Resistance33%

Advertised Vs Actual Product17%

Smell17%

Common questions

Is tide profitable to sell on Amazon Singapore?: The niche generates $32K/yr across 14 tracked products. 90-day search growth is +24.4%. Flapen's verdict: Skip it (36/100).
How competitive is the tide niche?: 3 brands and 3 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the tide niche?: Listings span $13.46–$132.95; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 3,809 reviews — the moat a new listing must climb.