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Tide

Fail

The top 5 brands take 100% of clicks, so Tide is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$32K/yr29K searches / yr
90-day growth
+24.4%search demand this quarter
Competition
79%top-5 click share · 3 brands · 3 sellers

Flapen Score

Tide against its category

The dotted line is the Health, Household and Personal Care average. Past it, Tide is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tide market on Amazon at a glance

Shoppers on Amazon Singapore searched for Tide 29K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+24.4%
Conversion, latest week
2.5%
Market size, estimated
$32Ka year
Top search term
tide14K searches a year

02 · Price

A sale here is worth $44.79.

Listings sell for $44.79 on average, from $13.46 to $132.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $44.79 that is $4K to $11K a year per listing.

Average price
$44.79inside the $15 to $100 sweet spot
Price range
$13.46–$132.95
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$11K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #34 within Health, Household and Personal Care. It carries 3,809 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
93%
Out of stock, average day
28.7%
Average rank
#34in Health, Household and Personal Care
Average rating
4.75 starsAmazon Singapore average 4.47 stars
Average reviews
3,809per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Tide products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$3K$6K$10K$13K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Tide97%
  • Tongtai2%
  • Arm & Hammer2%
  • Open — no brand owns it (0%)

Demand

Tide search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Tide search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tide14K/yr
  • tide pods10K/yr
  • tide laundry detergent6K/yr

Reviews and returns

What reviews say buyers love and hate about Tide

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

4 topics

NegativePositive

FAQ

Common Tide questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data