Tide
FailThe top 5 brands take 100% of clicks, so Tide is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $32K/yr29K searches / yr
- 90-day growth
- +24.4%search demand this quarter
- Competition
- 79%top-5 click share · 3 brands · 3 sellers
Flapen Score
Tide against its category
The dotted line is the Health, Household and Personal Care average. Past it, Tide is stronger. Inside it, weaker.
Market
The Tide market on Amazon at a glance
Shoppers on Amazon Singapore searched for Tide 29K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +24.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $32Ka year
- Top search term
- tide14K searches a year
02 · Price
A sale here is worth $44.79.
Listings sell for $44.79 on average, from $13.46 to $132.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $44.79 that is $4K to $11K a year per listing.
- Average price
- $44.79inside the $15 to $100 sweet spot
- Price range
- $13.46–$132.95
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 28.7% of listings are out of stock. The average listing ranks #34 within Health, Household and Personal Care. It carries 3,809 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 93%
- Out of stock, average day
- 28.7%
- Average rank
- #34in Health, Household and Personal Care
- Average rating
- 4.75 starsAmazon Singapore average 4.47 stars
- Average reviews
- 3,809per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Tide products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
TD LQ PWR POD FEB OE SPORT 4/32CT T
- Price
- $25.58
- Rating
- 4.9/5
- Reviews
- 424
- Age
- 3y ago

Tide Power Pods Laundry Detergent Pacs with Febreze Sport 25 Count Febreze Freshness with Sport Odor Defense
- Price
- $25.12
- Rating
- 4.8/5
- Reviews
- 1,941
- Age
- 3y ago

PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count
- Price
- $51.23
- Rating
- 4.9/5
- Reviews
- 1,844
- Age
- 1y ago

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash
- Price
- $29.15
- Rating
- 4.8/5
- Reviews
- 598
- Age
- 2y ago

Tide Pods Free and Gentle 152 Pacs blue
- Price
- $75.05
- Rating
- 4.8/5
- Reviews
- 12,328
- Age
- 3y ago
Trending
estimated 90-day click momentum
Tide PODS Liquid Laundry Detergent Pacs Spring Meadow (168 ct.) ES
- Price
- $132.95
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Washing Machine Cleaner by Tide Washer Machine Cleaner with Oxi for Front and Top Loader Washer Machines Deep Cleaning Odor Eliminator 3 Month Supply
- Price
- $13.46
- Rating
- 4.6/5
- Reviews
- 2,858
- Age
- 6y ago

Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle
- Price
- $64.09
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 2y ago

Arm & Hammer Plus Odor Blasters 5in1 42ct (4x42ct) 168 Count
- Price
- $61.66
- Rating
- 4.7/5
- Reviews
- 509
- Age
- 5y ago

TD LQ PWR POD FEB OE SPORT 4/32CT T
- Price
- $25.58
- Rating
- 4.9/5
- Reviews
- 424
- Age
- 3y ago
Newest
by launch date
PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count
- Price
- $51.23
- Rating
- 4.9/5
- Reviews
- 1,844
- Age
- 1y ago

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash
- Price
- $29.15
- Rating
- 4.8/5
- Reviews
- 598
- Age
- 2y ago

Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle
- Price
- $64.09
- Rating
- 4.8/5
- Reviews
- 183
- Age
- 2y ago

Tide Pods 76 pacs Heavy Duty 10 X Power Pods Hygienic Clean High efficiency (he) Laundry Detergent 3.48kg/7.62 lb/122 oz
- Price
- $79.87
- Rating
- 4.8/5
- Reviews
- 145
- Age
- 3y ago

Tide Stain Remover for Clothes Tide To Go Pen Instant Spot Remover for Clothes Travel & Pocket Size 3 Ct
- Price
- $16.76
- Rating
- 4.7/5
- Reviews
- 9,265
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
3
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- Tide97%
- Tongtai2%
- Arm & Hammer2%
- Open — no brand owns it (0%)
Demand
Tide search demand
Weekly searches over the year. Pick a range.
Search terms
Top Tide search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tide14K/yr
- tide pods10K/yr
- tide laundry detergent6K/yr
Reviews and returns
What reviews say buyers love and hate about Tide
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tide questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









