How competitive is the Tide niche on Amazon Singapore?

3 brands and 3 sellers compete in Tide on Amazon Singapore. The top 5 Tide products take 79% of clicks and its top 5 brands hold 100% of demand.

Tide

brand-locked demand (top 5 brands take 100% of clicks) — Tide doesn't clear our bar today.

Flapen Score

Skip it

Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37

This niche Category average · 198 niches

Is Tide profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Tide is a $32K/yr Amazon Singapore market (29K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Tide: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.4% over the last 90 days and 2.5% of searches end in a purchase.

$32K

revenue / yr

Units sold / yr3K

Search volume / yr+24.4%29K

Conversion rate2.5%

Avg price$44.79

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 3

Top-5 product click share79%

Open market0%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 14 products

Top Tide products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

TD LQ PWR POD FEB OE SPORT 4/32CT T

Price: $25.58
Rating: 4.9/5
Reviews: 424
Age: 3y ago

Tide Power Pods Laundry Detergent Pacs with Febreze Sport 25 Count Febreze Freshness with Sport Odor Defense

Price: $25.12
Rating: 4.8/5
Reviews: 1,941
Age: 3y ago

PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count

Price: $51.23
Rating: 4.9/5
Reviews: 1,844
Age: 1y ago

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash

Price: $29.15
Rating: 4.8/5
Reviews: 598
Age: 2y ago

Tide Pods Free and Gentle 152 Pacs blue

Price: $75.05
Rating: 4.8/5
Reviews: 12,328
Age: 3y ago

Newest

by launch date

PODS 2-in-1 Laundry Detergent Pods with Downy Soft Boosters Lasting Freshness with April Fresh Scent Laundry Soap Pods 63 Count

Price: $51.23
Rating: 4.9/5
Reviews: 1,844
Age: 1y ago

Tide Power PODS Plus Ultra OXI White and Bright Laundry Detergent 45 Count Advanced Stain Removal and Whitening Power Safe on Colors Non-Chlorine Bleach High Efficiency Pac Machine Wash

Price: $29.15
Rating: 4.8/5
Reviews: 598
Age: 2y ago

Tide Pods Liquid Laundry Detergent Pacs Downy Unstopable Scent Beads and Bounce Dryer Sheets Better Together Bundle

Price: $64.09
Rating: 4.8/5
Reviews: 183
Age: 2y ago

Tide Pods 76 pacs Heavy Duty 10 X Power Pods Hygienic Clean High efficiency (he) Laundry Detergent 3.48kg/7.62 lb/122 oz

Price: $79.87
Rating: 4.8/5
Reviews: 145
Age: 3y ago

Tide Stain Remover for Clothes Tide To Go Pen Instant Spot Remover for Clothes Travel & Pocket Size 3 Ct

Price: $16.76
Rating: 4.7/5
Reviews: 9,265
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Tide97%
Tongtai2%
Arm & Hammer2%
Open — no brand owns it (0%)

Tide demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR2.5%Products14Brands3Top 5 Brands100%OOS Rate28.7%Rating4.8★Reviews3,809Avg BSR#34

Top Tide search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tide14K/yr +41.1%2.6% conv.
tide pods10K/yr +27.5%6.2% conv.
tide laundry detergent6K/yr -7.6%1.4% conv.

Tide return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

33%

2Stain Resistance

33%

3Advertised Vs Actual Product

17%

4Smell

17%

Common Tide questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tide 36/100 on Amazon Singapore — Skip it. The niche generates $32K/yr across 14 tracked products. Search demand moved +24.4% over the last 90 days.

Tide sells for $44.79 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $13.46–$132.95. The average incumbent carries 3,809 reviews — the moat a new listing must climb.