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Therabreath

Fail

The top 5 brands take 100% of clicks, so Therabreath is a Fail.

Flapen Score
41
41 / 100
Top 31% of 198 Health, Household and Personal Care niches · +4 vs the category median of 37
Market size
$11K/yr6K searches / yr
90-day growth
+30.7%search demand this quarter
Competition
78%top-5 click share · 2 brands · 11 sellers

Flapen Score

Therabreath against its category

The dotted line is the Health, Household and Personal Care average. Past it, Therabreath is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Therabreath market on Amazon at a glance

Shoppers on Amazon Singapore searched for Therabreath 6K times last year and spent an estimated $11K. All 2 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+30.7%
Conversion, latest week
6.2%
Market size, estimated
$11Ka year
Top search term
therabreath5K searches a year

02 · Price

A sale here is worth $27.79.

Listings sell for $27.79 on average, from $14.12 to $44.55. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $27.79 that is $0 to $3K a year per listing.

Average price
$27.79inside the $15 to $100 sweet spot
Price range
$14.12–$44.55
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 17.8% of listings are out of stock. The average listing ranks #28 within Health, Household and Personal Care. It carries 20,305 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
17.8%
Average rank
#28in Health, Household and Personal Care
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
20,305per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Therabreath products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 78% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$3K$4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 flat

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

78%

Top 20: 100%

Open market

0%

  • TheraBreath94%
  • The Breath Co.6%

Demand

Therabreath search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 2.9× · 10 of 12 months tracked

FAQ

Common Therabreath questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data