Teeth Whitening
FailShoppers spend an estimated $11K a year here, so Teeth Whitening is a Fail.
- Flapen Score
- 40 / 100Top 35% of 198 Health, Household and Personal Care niches · +3 vs the category median of 3740
- Market size
- $11K/yr8K searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 12 sellers
Flapen Score
Teeth Whitening against its category
The dotted line is the Health, Household and Personal Care average. Past it, Teeth Whitening is stronger. Inside it, weaker.
Market
The Teeth Whitening market on Amazon at a glance
Shoppers on Amazon Singapore searched for Teeth Whitening 8K times last year and spent an estimated $11K. The top 5 brands take 84% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $11Ka year
- Top search term
- teeth whitening strips5K searches a year
02 · Price
A sale here is worth $49.42.
Listings sell for $49.42 on average, from $17.73 to $107.34. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $49.42 that is $0 to $5K a year per listing.
- Average price
- $49.42inside the $15 to $100 sweet spot
- Price range
- $17.73–$107.34
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #40 within Health, Household and Personal Care. It carries 18,664 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 11.9%
- Average rank
- #40in Health, Household and Personal Care
- Average rating
- 4.31 starsAmazon Singapore average 4.47 stars
- Average reviews
- 18,664per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Teeth Whitening products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
iSmile Teeth Whitening Kit - LED Light 35% Carbamide Peroxide (3) 3ml Gel Syringes (2) Remineralization Gel and Tray
- Price
- $40.21
- Rating
- 4.3/5
- Reviews
- 25,775
- Age
- 7y ago

Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count
- Price
- $67.97
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 3y ago

ZenyumBright Invisible Whitening Strips (14 Pieces)
- Price
- $39.64
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 3y ago

Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit
- Price
- $17.73
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago

VieBeauti Teeth Whitening Pen (3 Pcs) 30+ Uses Effective Painless No Sensitivity Travel-Friendly Easy to Use Beautiful White Smile Mint Flavor
- Price
- $37.14
- Rating
- 4.2/5
- Reviews
- 23,818
- Age
- 7y ago
Trending
estimated 90-day click momentum
Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count
- Price
- $67.97
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 3y ago

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste Crest Toothpaste 3.7 oz Pack of 4 - Helps Remove Surface Stains Whitens Teeth Strengthens Tooth Enamel Protects Against Cavities
- Price
- $22.97
- Rating
- 4.8/5
- Reviews
- 29,838
- Age
- 4y ago

VieBeauti Teeth Whitening Pen (3 Pcs) 30+ Uses Effective Painless No Sensitivity Travel-Friendly Easy to Use Beautiful White Smile Mint Flavor
- Price
- $37.14
- Rating
- 4.2/5
- Reviews
- 23,818
- Age
- 7y ago

Opalescence Go 15%
- Price
- $107.34
- Rating
- 4.4/5
- Reviews
- 10,385
- Age
- 12y ago

Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit
- Price
- $17.73
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago
Newest
by launch date
Dual Action Teeth Whitening Strips 21 Treatments | Non-Peroxide Formula (Pap+) Plus Activated Charcoal | Non-Sensitive Tooth Whitener Stain Remover Kit
- Price
- $17.73
- Rating
- 3.8/5
- Reviews
- 23
- Age
- 1y ago

Crest 3D Whitestrips Professional Bright Levels 12 Teeth Whitening Kit 18 Treatments 1 36.0 Count
- Price
- $67.97
- Rating
- 4.5/5
- Reviews
- 553
- Age
- 3y ago

ZenyumBright Invisible Whitening Strips (14 Pieces)
- Price
- $39.64
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 3y ago

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste Crest Toothpaste 3.7 oz Pack of 4 - Helps Remove Surface Stains Whitens Teeth Strengthens Tooth Enamel Protects Against Cavities
- Price
- $22.97
- Rating
- 4.8/5
- Reviews
- 29,838
- Age
- 4y ago

Lumineux Teeth Whitening Strips by Oral Essentials - 21 Treatments Dentist Formulated and Certified Non Toxic - Sensitivity Free - Whiter Teeth in 7 Days - NO Artificial Flavors Colors and SLS Free
- Price
- $62.36
- Rating
- 4.1/5
- Reviews
- 58,916
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
12
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
8%
- Crest25%
- iSmile Whitening21%
- Zenyum17%
- Clark Pharma13%
- VieBeauti9%
- Lumineux8%
- Open — no brand owns it (1 brand, 8%)
Demand
Teeth Whitening search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.7× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Teeth Whitening
We read the reviews and the return reasons for every product selling here.
“Result not visible after 1 course”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Teeth Whitening questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









