How competitive is the Sleep niche on Amazon Singapore?

4 brands and 11 sellers compete in Sleep on Amazon Singapore. The top 5 Sleep products take 100% of clicks and its top 5 brands hold 100% of demand.

Sleep

a concentrated shelf (top 5 take 100% of clicks) — Sleep doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 37

This niche Category average · 198 niches

Is Sleep profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Sleep is a $9K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.

Sleep: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.0% over the last 90 days and 3.3% of searches end in a purchase.

$9K

revenue / yr

Units sold / yr250

Search volume / yr-14.0%5K

Conversion rate3.3%

Avg price$53.85

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 11

Top-5 product click share100%

Open market0%

Avg brand age79 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 4 products

Top Sleep products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count

Price: $29.27
Rating: 4.4/5
Reviews: 17,521
Age: 10y ago

Unisom SleepGels 100 Count Value Pack (Pack of 2)

Price: $142.85
Rating: 4.7/5
Reviews: 324
Age: 8y ago

Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies

Price: $27.44
Rating: 4.4/5
Reviews: 3,587
Age: 7y ago

Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count

Price: $15.83
Rating: 3.9/5
Reviews: 4,187
Age: 5y ago

Newest

by launch date

Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count

Price: $15.83
Rating: 3.9/5
Reviews: 4,187
Age: 5y ago

Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies

Price: $27.44
Rating: 4.4/5
Reviews: 3,587
Age: 7y ago

Unisom SleepGels 100 Count Value Pack (Pack of 2)

Price: $142.85
Rating: 4.7/5
Reviews: 324
Age: 8y ago

OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count

Price: $29.27
Rating: 4.4/5
Reviews: 17,521
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

OLLY31%
Unisom25%
ZzzQuil23%
Boiron21%

Sleep demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR3.3%Products4Brands4Top 5 Brands100%OOS Rate3.1%Rating4.3★Reviews6,405Avg BSR#26

Common Sleep questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sleep 33/100 on Amazon Singapore — Skip it. The niche generates $9K/yr across 4 tracked products. Search demand moved -14.0% over the last 90 days.

Sleep sells for $53.85 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $15.83–$142.85. The average incumbent carries 6,405 reviews — the moat a new listing must climb.