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Sleep

Fail

The top 5 products take 100% of clicks, so Sleep is a Fail.

Flapen Score
33
33 / 100
Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 37
Market size
$9K/yr5K searches / yr
90-day growth
-14.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 11 sellers

Flapen Score

Sleep against its category

The dotted line is the Health, Household and Personal Care average. Past it, Sleep is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sleep 5K times last year and spent an estimated $9K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-14.0%
Conversion, latest week
3.3%
Market size, estimated
$9Ka year
Top search term
sleep aid2K searches a year

02 · Price

A sale here is worth $53.85.

Listings sell for $53.85 on average, from $15.83 to $142.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $53.85 that is $0 to $5K a year per listing.

Average price
$53.85inside the $15 to $100 sweet spot
Price range
$15.83–$142.85
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #26 within Health, Household and Personal Care. It carries 6,405 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
3.1%
Average rank
#26in Health, Household and Personal Care
Average rating
4.35 starsAmazon Singapore average 4.47 stars
Average reviews
6,405per listing
Listings tracked
4

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Sleep products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

$0$860$2K$3K$3K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • OLLY31%
  • Unisom25%
  • ZzzQuil23%
  • Boiron21%

Demand

Sleep search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.7× · 10 of 12 months tracked

FAQ

Common Sleep questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data