- Flapen Score
- 33 / 100Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 3733
- Market size
- $9K/yr5K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 11 sellers
Flapen Score
Sleep against its category
The dotted line is the Health, Household and Personal Care average. Past it, Sleep is stronger. Inside it, weaker.
Market
The Sleep market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sleep 5K times last year and spent an estimated $9K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $9Ka year
- Top search term
- sleep aid2K searches a year
02 · Price
A sale here is worth $53.85.
Listings sell for $53.85 on average, from $15.83 to $142.85. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $53.85 that is $0 to $5K a year per listing.
- Average price
- $53.85inside the $15 to $100 sweet spot
- Price range
- $15.83–$142.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #26 within Health, Household and Personal Care. It carries 6,405 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 75%
- Out of stock, average day
- 3.1%
- Average rank
- #26in Health, Household and Personal Care
- Average rating
- 4.35 starsAmazon Singapore average 4.47 stars
- Average reviews
- 6,405per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Sleep products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 17,521
- Age
- 10y ago

Unisom SleepGels 100 Count Value Pack (Pack of 2)
- Price
- $142.85
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 8y ago

Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies
- Price
- $27.44
- Rating
- 4.4/5
- Reviews
- 3,587
- Age
- 7y ago

Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count
- Price
- $15.83
- Rating
- 3.9/5
- Reviews
- 4,187
- Age
- 5y ago
Trending
estimated 90-day click momentum
Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies
- Price
- $27.44
- Rating
- 4.4/5
- Reviews
- 3,587
- Age
- 7y ago

Unisom SleepGels 100 Count Value Pack (Pack of 2)
- Price
- $142.85
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 8y ago

Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count
- Price
- $15.83
- Rating
- 3.9/5
- Reviews
- 4,187
- Age
- 5y ago

OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 17,521
- Age
- 10y ago
Newest
by launch date
Boiron SleepCalm Natural Sleep Aid for Deep Relaxing Restful Nighttime Sleep - Melatonin-Free and Non Habit-Forming - 60 Count
- Price
- $15.83
- Rating
- 3.9/5
- Reviews
- 4,187
- Age
- 5y ago

Vicks ZzzQuil Pure Zzzs Sleep+De Stress Melatonin Sleep Aid Gummies with Ashwagandha for Stress Support 42 gummies
- Price
- $27.44
- Rating
- 4.4/5
- Reviews
- 3,587
- Age
- 7y ago

Unisom SleepGels 100 Count Value Pack (Pack of 2)
- Price
- $142.85
- Rating
- 4.7/5
- Reviews
- 324
- Age
- 8y ago

OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count
- Price
- $29.27
- Rating
- 4.4/5
- Reviews
- 17,521
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- OLLY31%
- Unisom25%
- ZzzQuil23%
- Boiron21%
Demand
Sleep search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.7× · 10 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









