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Shilajit

Fail

Shoppers spend an estimated $4K a year here, so Shilajit is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$4K/yr6K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
93%top-5 click share · 7 brands · 11 sellers

Flapen Score

Shilajit against its category

The dotted line is the Health, Household and Personal Care average. Past it, Shilajit is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shilajit market on Amazon at a glance

Shoppers on Amazon Singapore searched for Shilajit 6K times last year and spent an estimated $4K. The top 5 brands take 93% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
2.4%
Market size, estimated
$4Ka year
Top search term
shilajit4K searches a year

02 · Price

A sale here is worth $29.03.

Listings sell for $29.03 on average, from $22.87 to $44.38. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $29.03 that is $0 to $3K a year per listing.

Average price
$29.03inside the $15 to $100 sweet spot
Price range
$22.87–$44.38
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #357 within Health, Household and Personal Care. It carries 3,251 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
71%
Out of stock, average day
9.8%
Average rank
#357in Health, Household and Personal Care
Average rating
4.34 starsAmazon Singapore average 4.47 stars
Average reviews
3,251per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Shilajit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

11

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

7%

  • Brand 125%
  • Brand 220%
  • Brand 317%
  • Brand 414%
  • Brand 58%
  • Brand 68%
  • Open — no brand owns it (1 brand, 7%)

Demand

Shilajit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep, Oct, Nov · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Shilajit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shilajit4K/yr
  • shilajit resin339/yr
  • shilajit for men527/yr
  • shilajit pure organic726/yr
  • shilajit for women108/yr
  • shilajit pure169/yr

Reviews and returns

What reviews say buyers love and hate about Shilajit

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Still, I have to be honest and say that the product is of exceptional quality, not too bitter as reported by some, although this could be my tolerance level”
A buyer, on “Quality-Overall”33% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Shilajit questions

Answered from the same tracked data.