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Sensodyne Toothpaste

Fail

The top 5 brands take 100% of clicks, so Sensodyne Toothpaste is a Fail.

Flapen Score
34
34 / 100
Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 37
Market size
$3K/yr13K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
54%top-5 click share · 2 brands · 7 sellers

Flapen Score

Sensodyne Toothpaste against its category

The dotted line is the Health, Household and Personal Care average. Past it, Sensodyne Toothpaste is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sensodyne Toothpaste market on Amazon at a glance

Shoppers on Amazon Singapore searched for Sensodyne Toothpaste 13K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
1.3%
Market size, estimated
$3Ka year
Top search term
sensodyne toothpaste9K searches a year

02 · Price

A sale here is worth $15.39.

Listings sell for $15.39 on average, from $5.40 to $31.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.

Average price
$15.39inside the $15 to $100 sweet spot
Price range
$5.40–$31.85
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.1%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #270 within Health, Household and Personal Care. It carries 2,913 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
14.5%
Average rank
#270in Health, Household and Personal Care
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
2,913per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
109 months

Products

Top Sensodyne Toothpaste products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

0%

  • Brand 173%
  • Brand 227%

Demand

Sensodyne Toothpaste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '26DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sensodyne Toothpaste

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Value For Money”
0.1%of orders come back
“Great price”
A buyer, on “Value For Money”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Sensodyne Toothpaste questions

Answered from the same tracked data.