sensodyne toothpaste
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Good$5.40–$31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,913.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 13K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, sensodyne toothpaste is a $3K/yr Amazon Singapore market (13K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
sensodyne toothpaste market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $31K–$38K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #270
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 14.5%
- Avg brand age
- 109 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
2 flat
Sellers
7
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
54%
Top 20: 99%
Open market
0%
- Sensodyne73%
- SENSODYNE PRONAMEL27%
Demand
Weekly Amazon search volume, last 33 weeks — -8.4% search growth over the last 90 days.Top sensodyne toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
SENSODYNE PRONAMEL$30.664.8★10,732 rev
Sensodyne Sensitive Complete Protection Toothpaste 100g
Sensodyne$8.894.0★6 rev
Sensodyne Sensitive Repair and Protect Extra Fresh Toothpaste 100g
Sensodyne$8.294.8★14 rev
Sensodyne Repair and Protect Whitening Toothpaste Toothpaste for Sensitive Teeth and Cavity Prevention 3.4 oz (Pack of 4)
Sensodyne$31.854.8★8,537 rev
Sensodyne Sensitive Repair and Protect Whitening Toothpaste 100g
Sensodyne$8.414.9★10 rev
Newest
by launch date
Sensodyne Sensitivity & Gum Enamel Toothpaste 100g
Sensodyne$10.380 rev
Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
Sensodyne$26.205,985 rev
Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3
SENSODYNE PRONAMEL$24.754,186 rev
SENSODYNE Repair & Protect Whitening 100G 2S
Sensodyne$12.480 rev
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
SENSODYNE PRONAMEL$30.6610,732 rev
Trending
90-day click momentumSENSODYNE Repair & Protect Whitening 100G 2S
Sensodyne$12.480.0★
Sensodyne Complete Protection Sensitive Toothpaste For Gingivitis Sensitive Teeth Treatment Extra Fresh - 3.4 Ounces (Pack of 2)
Sensodyne$18.804.8★
Sensodyne Sensitivity & Gum Toothbrush Soft (color may vary)
Sensodyne$8.140.0★
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
SENSODYNE PRONAMEL$30.664.8★
Sensodyne Pronamel Daily Protection Enamel Toothpaste for Sensitive Teeth Mint Essence - 4 Ounces (Pack of 3)
SENSODYNE PRONAMEL$24.844.7★
What buyers say about sensodyne toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“Great price”
Top return reasons
Common questions
- Is sensodyne toothpaste profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 21 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (34/100).
- How competitive is the sensodyne toothpaste niche?
- 2 brands and 7 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the sensodyne toothpaste niche?
- Listings span $5.40–$31.85; the average listing price is $15.39 (sweet spot $15–$100). The average incumbent carries 2,913 reviews — the moat a new listing must climb.