Sensodyne Toothpaste
FailThe top 5 brands take 100% of clicks, so Sensodyne Toothpaste is a Fail.
- Flapen Score
- 34 / 100Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 3734
- Market size
- $3K/yr13K searches / yr
- 90-day growth
- -8.4%search demand this quarter
- Competition
- 54%top-5 click share · 2 brands · 7 sellers
Flapen Score
Sensodyne Toothpaste against its category
The dotted line is the Health, Household and Personal Care average. Past it, Sensodyne Toothpaste is stronger. Inside it, weaker.
Market
The Sensodyne Toothpaste market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sensodyne Toothpaste 13K times last year and spent an estimated $3K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -8.4%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $3Ka year
- Top search term
- sensodyne toothpaste9K searches a year
02 · Price
A sale here is worth $15.39.
Listings sell for $15.39 on average, from $5.40 to $31.85. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.39 that is $0 to $2K a year per listing.
- Average price
- $15.39inside the $15 to $100 sweet spot
- Price range
- $5.40–$31.85
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #270 within Health, Household and Personal Care. It carries 2,913 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 14.5%
- Average rank
- #270in Health, Household and Personal Care
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,913per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top Sensodyne Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
- Price
- $30.66
- Rating
- 4.8/5
- Reviews
- 10,732
- Age
- 5y ago

Sensodyne Sensitive Complete Protection Toothpaste 100g
- Price
- $8.89
- Rating
- 4.0/5
- Reviews
- 6
- Age
- 9y ago

Sensodyne Sensitive Repair and Protect Extra Fresh Toothpaste 100g
- Price
- $8.29
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 7y ago

Sensodyne Repair and Protect Whitening Toothpaste Toothpaste for Sensitive Teeth and Cavity Prevention 3.4 oz (Pack of 4)
- Price
- $31.85
- Rating
- 4.8/5
- Reviews
- 8,537
- Age
- 5y ago

Sensodyne Sensitive Repair and Protect Whitening Toothpaste 100g
- Price
- $8.41
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7y ago
Trending
estimated 90-day click momentum
SENSODYNE Repair & Protect Whitening 100G 2S
- Price
- $12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Sensodyne Complete Protection Sensitive Toothpaste For Gingivitis Sensitive Teeth Treatment Extra Fresh - 3.4 Ounces (Pack of 2)
- Price
- $18.80
- Rating
- 4.8/5
- Reviews
- 4,517
- Age
- 10y ago

Sensodyne Sensitivity & Gum Toothbrush Soft (color may vary)
- Price
- $8.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6y ago

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
- Price
- $30.66
- Rating
- 4.8/5
- Reviews
- 10,732
- Age
- 5y ago

Sensodyne Pronamel Daily Protection Enamel Toothpaste for Sensitive Teeth Mint Essence - 4 Ounces (Pack of 3)
- Price
- $24.84
- Rating
- 4.7/5
- Reviews
- 10,878
- Age
- 8y ago
Newest
by launch date
Sensodyne Sensitivity & Gum Enamel Toothpaste 100g
- Price
- $10.38
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3
- Price
- $26.20
- Rating
- 4.7/5
- Reviews
- 5,985
- Age
- 3y ago

Sensodyne Pronamel Active Shield Whitening Enamel Toothpaste Cool Mint - 3.4 Ounces x 3
- Price
- $24.75
- Rating
- 4.8/5
- Reviews
- 4,186
- Age
- 3y ago

SENSODYNE Repair & Protect Whitening 100G 2S
- Price
- $12.48
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 3.4 Ounces x 4
- Price
- $30.66
- Rating
- 4.8/5
- Reviews
- 10,732
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 99%
Open market
0%
- Sensodyne73%
- SENSODYNE PRONAMEL27%
Demand
Sensodyne Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.2× · 8 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Sensodyne Toothpaste
We read the reviews and the return reasons for every product selling here.
“Great price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
2 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sensodyne Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









