Sanitary Pads
FailShoppers spend an estimated $2K a year here, so Sanitary Pads is a Fail.
- Flapen Score
- 37 / 100Ranks 90 of 198 Health, Household and Personal Care niches · on the category median37
- Market size
- $2K/yr21K searches / yr
- 90-day growth
- +7.4%search demand this quarter
- Competition
- 40%top-5 click share · 7 brands · 11 sellers
Flapen Score
Sanitary Pads against its category
The dotted line is the Health, Household and Personal Care average. Past it, Sanitary Pads is stronger. Inside it, weaker.
Market
The Sanitary Pads market on Amazon at a glance
Shoppers on Amazon Singapore searched for Sanitary Pads 21K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- +7.4%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2Ka year
- Top search term
- sanitary pads13K searches a year
02 · Price
A sale here is worth $6.19.
Listings sell for $6.19 on average, from $3.02 to $19.61. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $6.19 that is $0 to $619 a year per listing.
- Average price
- $6.19under the $15 to $100 sweet spot
- Price range
- $3.02–$19.61
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$619
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #33 within Health, Household and Personal Care. It carries 346 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 13.5%
- Average rank
- #33in Health, Household and Personal Care
- Average rating
- 4.76 starsAmazon Singapore average 4.47 stars
- Average reviews
- 346per listing
- Listings tracked
- 28
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Sanitary Pads products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]](https://m.media-amazon.com/images/I/51iuR2iOg7L.jpg)
Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]
- Price
- $5.23
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5y ago

Super Slimguard Day Wing Sanitary Pad 25cm Twin Packset 16s x 2
- Price
- $7.73
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 7y ago

SOFY Comfort Nite Cottony Soft Night Use Slim Sanitary Pad 29cm with Wing 16 Pcs x 2 Packs
- Price
- $6.79
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7y ago

Kotex Soft & Smooth Overnight Slim Pad 35Cm 360 Protection Wing (For Heavy Flow) 16S
- Price
- $4.83
- Rating
- 4.9/5
- Reviews
- 19
- Age
- 7y ago

Kotex Luxe Ultra Thin Regular Wing 23Cm 16S
- Price
- $4.66
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7y ago
Trending
estimated 90-day click momentum
Sofy Comfort Nite Longest Cottony Soft Motion Fit Anti-Back Leakage Sanitary Pad Night Wing 42.5Cm (For Heavy Flow) 8S
- Price
- $3.62
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6y ago

SOFY Comfort Nite Cottony Soft Night Use Slim Sanitary Pad 29cm with Wing 16 Pcs x 2 Packs
- Price
- $6.79
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 7y ago

SOFY Hadaomoi Anti-Bacterial Night Ultra Slim
- Price
- $5.82
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 3y ago

Sofy Extra Dry Day Slim Wing 23Cm 20S
- Price
- $3.70
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7y ago

Sofy Comfort Nite Longest Anti-Bacterial Odor Care Motion Fit Anti-Back Leakage Sanitary Pad Night Wing 42.5Cm (For Heavy Flow) 8S
- Price
- $3.42
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6y ago
Newest
by launch date
Kotex Luxe Pads Ultrathin Wing Overnight 28cm Twin Pack (28 Pieces)
- Price
- $5.97
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

SOFY Hadaomoi Night Use Ultra Slim Sanitary Pad 29cm with Wing 12 Pcs
- Price
- $7.23
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago

SOFY Hadaomoi Anti-Bacterial Night Ultra Slim
- Price
- $5.82
- Rating
- 4.4/5
- Reviews
- 2
- Age
- 3y ago

Kotex Luxe Ultrathin Day Wing Sanitary Pads 23cm Twin Pack 32 count
- Price
- $8.11
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 5y ago
![Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]](https://m.media-amazon.com/images/I/51iuR2iOg7L.jpg)
Sofy Comfort Nite Cottony Soft (Body Fit) Slim Sanitary Pad with Wing 42.5cm 8pcs (Twin Pack) [Packaging may vary]
- Price
- $5.23
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.
Brands
7 falling
Sellers
11
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
40%
Top 20: 90%
Open market
2%
- Sofy43%
- Kotex29%
- Laurier15%
- Always6%
- unicharm2%
- Stayfree2%
- Open — no brand owns it (1 brand, 2%)
Demand
Sanitary Pads search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Sanitary Pads search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sanitary pads13K/yr
- pad5K/yr
- pads3K/yr
Reviews and returns
What reviews say buyers love and hate about Sanitary Pads
We read the reviews and the return reasons for every product selling here.
“Worth it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sanitary Pads questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









