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Rinse Aid

Fail

The top 5 brands take 100% of clicks, so Rinse Aid is a Fail.

Flapen Score
34
34 / 100
Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 37
Market size
$6K/yr3K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
92%top-5 click share · 2 brands · 7 sellers

Flapen Score

Rinse Aid against its category

The dotted line is the Health, Household and Personal Care average. Past it, Rinse Aid is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rinse Aid market on Amazon at a glance

Shoppers on Amazon Singapore searched for Rinse Aid 3K times last year and spent an estimated $6K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
14.3%
Market size, estimated
$6Ka year
Top search term
rinse aid2K searches a year

02 · Price

A sale here is worth $15.11.

Listings sell for $15.11 on average, from $9.44 to $26.20. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $15.11 that is $0 to $2K a year per listing.

Average price
$15.11inside the $15 to $100 sweet spot
Price range
$9.44–$26.20
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.2%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

17% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #64 within Health, Household and Personal Care. It carries 11,811 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
67%
Out of stock, average day
4.9%
Average rank
#64in Health, Household and Personal Care
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
11,811per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 92 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
92 months

Products

Top Rinse Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 213%

Demand

Rinse Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12575Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 3.3× · 10 of 12 months tracked

Search terms

Top Rinse Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rinse aid2K/yr
  • finish rinse aid705/yr
  • dishwasher rinse aid299/yr

FAQ

Common Rinse Aid questions

Answered from the same tracked data.