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preparation h

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 26Conversion 0Competition 0Returns 100Price range 93Avg price 95Brand share 0Review moat 25Quality gap 25

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$32.95

avg listing price — sweet spot $15–$100

Price range

Great$13.47–$68.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,662.75

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$0

$0/yr · 3K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, preparation h is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

preparation h market data

Units sold / yr
100–250
avg 0–100/product
Revenue / yr
$3K–$8K
units × avg price
Conversion rate
0.0%
Avg BSR
#35
Page quality
0%
Prime
100%
Sponsored
0%
Out of stock
14.0%
Avg brand age
83 months
Avg seller age
0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Preparation H76%
  • Anusol12%
  • Hiruscar12%

Demand

Weekly Amazon search volume, last 44 weeks — +0.8% search growth over the last 90 days.
9070Spike '25Black Friday '25Holiday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top preparation h search terms

  • preparation h1K/yr
  • hemorrhoid cream1K/yr
  • preparation h clear gel139/yr
All search terms

Top preparation h products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$040%$060%$080%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Common questions

Is preparation h profitable to sell on Amazon Singapore?
The niche generates $0/yr across 4 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.8%. Flapen's verdict: Skip it (27/100).
How competitive is the preparation h niche?
3 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the preparation h niche?
Listings span $13.47–$68.00; the average listing price is $32.95 (sweet spot $15–$100). The average incumbent carries 4,663 reviews — the moat a new listing must climb.