Is plaster profitable to sell on Amazon Singapore?

The niche generates $1K/yr across 3 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (31/100).

How competitive is the plaster niche?

1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What does it cost to enter the plaster niche?

Listings span $4.86–$6.33; the average listing price is $5.69 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.

plaster

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Avg price

Bad$5.69

avg listing price — sweet spot $15–$100

Market size

Bad$1K

$1K/yr · 4K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad$4.86–$6.33

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, plaster is a $1K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

plaster market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $3K–$4K; units × avg price
Conversion rate: 4.3%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 10.0%
Avg brand age: 74 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hansaplast100%

Demand

Weekly Amazon search volume, last 45 weeks — +0.7% search growth over the last 90 days.

Open Trend

Top plaster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 3 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hansaplast Sensitive Plaster for Kids XL Extra Skin Friendly Hypoallergenic Wound Protection Painless to Remove and Non-Stick Wound Pad Soft and Breathable Material 20 Strips

Hansaplast$5.905.0★1 rev

HANSAPLAST Extra Tough Wound Plasters (16 Strips)

Hansaplast$4.864.6★66 rev

Hansaplast Aqua Protect XL Waterproof Plasters Sterile Protection for Larger Wounds Breathable Material with Extra Strong Adhesive Non-stick Wound Pad 5 Strips

Hansaplast$6.333.6★2 rev

Newest

by launch date

Hansaplast Sensitive Plaster for Kids XL Extra Skin Friendly Hypoallergenic Wound Protection Painless to Remove and Non-Stick Wound Pad Soft and Breathable Material 20 Strips

Hansaplast$5.901 rev

3y ago

Hansaplast Aqua Protect XL Waterproof Plasters Sterile Protection for Larger Wounds Breathable Material with Extra Strong Adhesive Non-stick Wound Pad 5 Strips

Hansaplast$6.332 rev

4y ago

HANSAPLAST Extra Tough Wound Plasters (16 Strips)

Hansaplast$4.8666 rev

7y ago

Common questions

Is plaster profitable to sell on Amazon Singapore?: The niche generates $1K/yr across 3 tracked products. 90-day search growth is +0.7%. Flapen's verdict: Skip it (31/100).
How competitive is the plaster niche?: 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What does it cost to enter the plaster niche?: Listings span $4.86–$6.33; the average listing price is $5.69 (sweet spot $15–$100). The average incumbent carries 23 reviews — the moat a new listing must climb.