Panty Liner
FailShoppers spend an estimated $2K a year here, so Panty Liner is a Fail.
- Flapen Score
- 34 / 100Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 3734
- Market size
- $2K/yr9K searches / yr
- 90-day growth
- -3.1%search demand this quarter
- Competition
- 48%top-5 click share · 6 brands · 11 sellers
Flapen Score
Panty Liner against its category
The dotted line is the Health, Household and Personal Care average. Past it, Panty Liner is stronger. Inside it, weaker.
Market
The Panty Liner market on Amazon at a glance
Shoppers on Amazon Singapore searched for Panty Liner 9K times last year and spent an estimated $2K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- -3.1%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $2Ka year
- Top search term
- panty liner7K searches a year
02 · Price
A sale here is worth $5.23.
Listings sell for $5.23 on average, from $2.14 to $20.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $5.23 that is $0 to $523 a year per listing.
- Average price
- $5.23under the $15 to $100 sweet spot
- Price range
- $2.14–$20.67
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$523
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #29 within Health, Household and Personal Care. It carries 1,768 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 100%
- Out of stock, average day
- 7.5%
- Average rank
- #29in Health, Household and Personal Care
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,768per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Panty Liner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sofy Hadaomoi Unscented Pantyliner
- Price
- $5.58
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 11y ago

Kotex Fresh Liner Longer & Wider 32S
- Price
- $3.02
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 7y ago

Carefree Breathable Pantiliners 40s Unscented
- Price
- $2.90
- Rating
- 4.4/5
- Reviews
- 18
- Age
- 6y ago

Carefree Pantyliner Barely There Unscented 42ct
- Price
- $4.16
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 7y ago

Carefree Super Dry Unscented Panty Liners 40s
- Price
- $2.33
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 7y ago
Trending
estimated 90-day click momentum
KOTEX Herbal Overnight Panties (M/L)
- Price
- $2.70
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3y ago

Laurier F Pantyliner Fresh Green Perfumed 54ct
- Price
- $4.32
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7y ago

Carefree Pantyliner Barely There Scented Shower Fresh 42ct
- Price
- $4.20
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 7y ago

Carefree Barely There G-String Unscented Panty Liners (24 Liners)
- Price
- $4.69
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 7y ago

Rael Micro Thin Liners with Organic Cotton Cover 70s
- Price
- $10.02
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 5y ago
Newest
by launch date
KOTEX Herbal Overnight Panties (M/L)
- Price
- $2.70
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 3y ago

Always Anti-Bunch Xtra Protection Panty Liners for Women Regular Unscented 136 Count
- Price
- $20.67
- Rating
- 4.6/5
- Reviews
- 3,514
- Age
- 3y ago
![Sofy Hadaomoi 175mm Liner 34s [Packaging may vary]](https://m.media-amazon.com/images/I/41LkUIP1Z1L.jpg)
Sofy Hadaomoi 175mm Liner 34s [Packaging may vary]
- Price
- $4.50
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 4y ago

Rael Micro Thin Liners with Organic Cotton Cover 70s
- Price
- $10.02
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 5y ago

Kotex Herbal Liner Longer & Wider 26S
- Price
- $3.00
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
11
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 94%
Open market
0%
- Carefree39%
- Sofy30%
- Kotex20%
- Always5%
- Laurier4%
- Rael3%
Demand
Panty Liner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.8× · 11 of 12 months tracked
Search terms
Top Panty Liner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- panty liner7K/yr
- pantyliner1K/yr
- liner725/yr
Reviews and returns
What reviews say buyers love and hate about Panty Liner
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Panty Liner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









