panty liner
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,767.96avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.14–$20.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.1%90-day search growth — must beat 0% to launch
Avg price
Bad$5.23avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$2K$2K/yr · 9K searches
According to Flapen's Amazon Singapore niche tracking, panty liner is a $2K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
panty liner market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $10K–$13K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #29
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 35%
- Out of stock
- 7.5%
- Avg brand age
- 76 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
48%
Top 20: 94%
Open market
0%
- Carefree39%
- Sofy30%
- Kotex20%
- Always5%
- Laurier4%
- Rael3%
Demand
Weekly Amazon search volume, last 47 weeks — -3.1% search growth over the last 90 days.Top panty liner search terms
- panty liner7K/yr
- pantyliner1K/yr
- liner725/yr
Top panty liner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sofy Hadaomoi Unscented Pantyliner
Sofy$5.584.7★19 rev
Kotex Fresh Liner Longer & Wider 32S
Kotex$3.024.7★8 rev
Carefree Breathable Pantiliners 40s Unscented
Carefree$2.904.4★18 rev
Carefree Pantyliner Barely There Unscented 42ct
Carefree$4.164.6★163 rev
Carefree Super Dry Unscented Panty Liners 40s
Carefree$2.334.7★25 rev
Newest
by launch date
KOTEX Herbal Overnight Panties (M/L)
Kotex$2.704 rev
Always Anti-Bunch Xtra Protection Panty Liners for Women Regular Unscented 136 Count
Always$20.673,514 rev
![Sofy Hadaomoi 175mm Liner 34s [Packaging may vary]](https://m.media-amazon.com/images/I/41LkUIP1Z1L.jpg)
Sofy Hadaomoi 175mm Liner 34s [Packaging may vary]
Sofy$4.5052 rev
Rael Micro Thin Liners with Organic Cotton Cover 70s
Rael$10.0219 rev
Kotex Herbal Liner Longer & Wider 26S
Kotex$3.004 rev
Trending
90-day click momentumKOTEX Herbal Overnight Panties (M/L)
Kotex$2.703.7★
Laurier F Pantyliner Fresh Green Perfumed 54ct
Laurier$4.325.0★
Carefree Pantyliner Barely There Scented Shower Fresh 42ct
Carefree$4.204.4★
Carefree Barely There G-String Unscented Panty Liners (24 Liners)
Carefree$4.694.5★
Rael Micro Thin Liners with Organic Cotton Cover 70s
Rael$10.024.1★
What buyers say about panty liner
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is panty liner profitable to sell on Amazon Singapore?
- The niche generates $2K/yr across 23 tracked products. 90-day search growth is -3.1%. Flapen's verdict: Skip it (34/100).
- How competitive is the panty liner niche?
- 6 brands and 11 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 97% of demand.
- What does it cost to enter the panty liner niche?
- Listings span $2.14–$20.67; the average listing price is $5.23 (sweet spot $15–$100). The average incumbent carries 1,768 reviews — the moat a new listing must climb.