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Panty Liner

Fail

Shoppers spend an estimated $2K a year here, so Panty Liner is a Fail.

Flapen Score
34
34 / 100
Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 37
Market size
$2K/yr9K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
48%top-5 click share · 6 brands · 11 sellers

Flapen Score

Panty Liner against its category

The dotted line is the Health, Household and Personal Care average. Past it, Panty Liner is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Panty Liner market on Amazon at a glance

Shoppers on Amazon Singapore searched for Panty Liner 9K times last year and spent an estimated $2K. The top 5 brands take 97% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.1%
Market size, estimated
$2Ka year
Top search term
panty liner7K searches a year

02 · Price

A sale here is worth $5.23.

Listings sell for $5.23 on average, from $2.14 to $20.67. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $5.23 that is $0 to $523 a year per listing.

Average price
$5.23under the $15 to $100 sweet spot
Price range
$2.14–$20.67
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$523
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

35% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #29 within Health, Household and Personal Care. It carries 1,768 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
35%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#29in Health, Household and Personal Care
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
1,768per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Panty Liner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

11

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

0%

  • Brand 139%
  • Brand 230%
  • Brand 320%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Panty Liner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.8× · 11 of 12 months tracked

Search terms

Top Panty Liner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • panty liner7K/yr
  • pantyliner1K/yr
  • liner725/yr

Reviews and returns

What reviews say buyers love and hate about Panty Liner

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Panty Liner questions

Answered from the same tracked data.