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Oral B Io Brush Heads

Fail

The top 5 brands take 100% of clicks, so Oral B Io Brush Heads is a Fail.

Filters Trending
Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$7K/yr5K searches / yr
90-day growth
+104.3%search demand this quarter
Competition
88%top-5 click share · 1 brands · 7 sellers

Flapen Score

Oral B Io Brush Heads against its category

The dotted line is the Health, Household and Personal Care average. Past it, Oral B Io Brush Heads is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oral B Io Brush Heads market on Amazon at a glance

Shoppers on Amazon Singapore searched for Oral B Io Brush Heads 5K times last year and spent an estimated $7K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +104.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+104.3%
Conversion, latest week
3.0%
Market size, estimated
$7Ka year
Top search term
oral b io toothbrush head4K searches a year

02 · Price

A sale here is worth $45.02.

Listings sell for $45.02 on average, from $24.71 to $71.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $45.02 that is $0 to $5K a year per listing.

Average price
$45.02inside the $15 to $100 sweet spot
Price range
$24.71–$71.24
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #59 within Health, Household and Personal Care. It carries 4,430 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#59in Health, Household and Personal Care
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
4,430per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Oral B Io Brush Heads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Oral B Io Brush Heads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Nov · busiest ÷ quietest = 4.8× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Oral B Io Brush Heads

We read the reviews and the return reasons for every product selling here.

50%of negative reviews mention “Oral Hygiene”
0.4%of orders come back
“Oral B brishes”
A buyer, on “Oral Hygiene”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Oral B Io Brush Heads questions

Answered from the same tracked data.