multivitamin women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.57avg listing price — sweet spot $15–$100
Price range
Great$14.55–$29.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad28,072.33avg incumbent reviews — the moat a new listing must climb
Competition
Bad89%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 3K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, multivitamin women is a $0/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
multivitamin women market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $2K–$6K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 6.2%
- Avg brand age
- 119 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Centrum33%
- OLLY29%
- ONE A DAY28%
- Swisse11%
Demand
Weekly Amazon search volume, last 45 weeks — +9.3% search growth over the last 90 days.Top multivitamin women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
ONE A DAY$24.574.7★17,499 rev
Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
Centrum$26.214.6★4,903 rev
OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
OLLY$14.554.6★55,999 rev
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.494.8★33,964 rev
OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)
OLLY$25.464.6★55,999 rev
Newest
by launch date
Swisse Womens Ultivite Multivitamin 120 Tablets (New Look New Formula)
Swisse$29.1670 rev
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
ONE A DAY$24.5717,499 rev
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.4933,964 rev
Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
Centrum$26.214,903 rev
OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
OLLY$14.5555,999 rev
Trending
90-day click momentumCentrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.494.8★
OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
OLLY$14.554.6★
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
ONE A DAY$24.574.7★
Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
Centrum$26.214.6★
OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)
OLLY$25.464.6★
Common questions
- Is multivitamin women profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 6 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (29/100).
- How competitive is the multivitamin women niche?
- 4 brands and 10 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the multivitamin women niche?
- Listings span $14.55–$29.16; the average listing price is $24.57 (sweet spot $15–$100). The average incumbent carries 28,072 reviews — the moat a new listing must climb.