Multivitamin Women
FailShoppers spend an estimated $0 a year here, so Multivitamin Women is a Fail.
- Flapen Score
- 29 / 100Ranks 161 of 198 Health, Household and Personal Care niches · −8 vs the category median of 3729
- Market size
- $0/yr3K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 10 sellers
Flapen Score
Multivitamin Women against its category
The dotted line is the Health, Household and Personal Care average. Past it, Multivitamin Women is stronger. Inside it, weaker.
Market
The Multivitamin Women market on Amazon at a glance
Shoppers on Amazon Singapore searched for Multivitamin Women 3K times last year and spent an estimated $0. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 3K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- multivitamin women2K searches a year
02 · Price
A sale here is worth $24.57.
Listings sell for $24.57 on average, from $14.55 to $29.16. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $24.57 that is $0 to $2K a year per listing.
- Average price
- $24.57inside the $15 to $100 sweet spot
- Price range
- $14.55–$29.16
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #85 within Health, Household and Personal Care. It carries 28,072 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #85in Health, Household and Personal Care
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 28,072per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 119 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 119 months
Products
Top Multivitamin Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 17,499
- Age
- 4y ago

Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
- Price
- $26.21
- Rating
- 4.6/5
- Reviews
- 4,903
- Age
- 4y ago

OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 55,999
- Age
- 6y ago

Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago

OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 55,999
- Age
- 10y ago
Trending
estimated 90-day click momentum
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago

OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 55,999
- Age
- 6y ago

ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 17,499
- Age
- 4y ago

Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
- Price
- $26.21
- Rating
- 4.6/5
- Reviews
- 4,903
- Age
- 4y ago

OLLY Womens Multivitamin Gummy Vitamins A D C E Biotin Folic Acid Adult Chewable Vitamin Berry Flavor 45 Day Supply - 90 Count (Packaging May Vary)
- Price
- $25.46
- Rating
- 4.6/5
- Reviews
- 55,999
- Age
- 10y ago
Newest
by launch date
Swisse Womens Ultivite Multivitamin 120 Tablets (New Look New Formula)
- Price
- $29.16
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 4y ago

ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 17,499
- Age
- 4y ago

Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago

Centrum Multivitamin for Women Multivitamin/Multimineral Supplement with Iron Vitamin D3 B Vitamins and Antioxidant Vitamins C and E Gluten Free Non-GMO Ingredients - 250 Count
- Price
- $26.21
- Rating
- 4.6/5
- Reviews
- 4,903
- Age
- 4y ago

OLLY Ultra Womens Multi Softgels Overall Health and Immune Support Omega-3s Iron Vitamins A D C E B12 Daily Multivitamin 30 Day Supply - 60 Count
- Price
- $14.55
- Rating
- 4.6/5
- Reviews
- 55,999
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- Centrum33%
- OLLY29%
- ONE A DAY28%
- Swisse11%
Demand
Multivitamin Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multivitamin Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









