multivitamin
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$28.30avg listing price — sweet spot $15–$100
Price range
Great$11.88–$59.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad16,132.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 18K searches
According to Flapen's Amazon Singapore niche tracking, multivitamin is a $33K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
multivitamin market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $42K–$57K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 4%
- Out of stock
- 1.4%
- Avg brand age
- 101 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
7%
- Centrum63%
- OLLY12%
- Nature Made7%
- ONE A DAY5%
- Natures Way4%
- THORNE3%
- Open — no brand owns it (4 brands, 7%)
Demand
Weekly Amazon search volume, last 46 weeks — +5.3% search growth over the last 90 days.Top multivitamin search terms
- multivitamin9K/yr
- vitamin4K/yr
- centrum5K/yr
Top multivitamin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Centrum Adult Multivitamin/Multimineral Supplement with Antioxidants Zinc Vitamin D3 and B Vitamins Gluten Free Non-GMO Ingredients - 200 Count
Centrum$19.394.7★8,057 rev
Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins and Antioxidants Gluten Free Non-GMO Ingredients - 250 Count
Centrum$24.694.6★6,563 rev
Multivitamin Tablets with Vitamin D3 and Iron 130 Count for Daily Nutritional Support
Nature Made$18.804.7★10,928 rev
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.494.8★33,964 rev
Centrum Centrum Silver Men 50+ 200 Tablets
Centrum$26.824.8★24,177 rev
Newest
by launch date
Natures Way Multivitamin With Antioxidants 200 Tablets
Natures Way$11.8824 rev
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
ONE A DAY$24.5717,499 rev
Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins & Antioxidants Gluten Free Non-GMO Ingredients - 200 Count F00573475770Y
Centrum$26.385,082 rev
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.4933,964 rev
Centrum Centrum Silver Men 50+ 200 Tablets
Centrum$26.8224,177 rev
Trending
90-day click momentum
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 100 Count
Centrum$22.514.8★
Natures Way Multivitamin With Antioxidants 200 Tablets
Natures Way$11.884.9★
Centrum Minis Adult 50+ (320 Count) Multivitamin/Multimineral Supplement Tablets
Centrum$25.114.7★
Centrum Silver Multivitamin for Adults 50 Plus/Multimineral Supplement with Vitamin D3 B Calcium and Antioxidants Gluten Free Non-GMO Ingredients 220 Count
Centrum$27.494.8★
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
Centrum$27.494.8★
What buyers say about multivitamin
What buyers praise and complain about, mined from review topics.What buyers complain about
“its still sticky”
“200 tablets 1 tablet per day Exp11/26 DO NOT send me this item again”
“Very disappointed with this supplements”
Common questions
- Is multivitamin profitable to sell on Amazon Singapore?
- The niche generates $33K/yr across 24 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the multivitamin niche?
- 10 brands and 21 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in multivitamin?
- Top complaints mined from reviews: Adhesion/Stickiness, Dosage, Vitamin. The return rate is 0.0%.
- What does it cost to enter the multivitamin niche?
- Listings span $11.88–$59.21; the average listing price is $28.30 (sweet spot $15–$100). The average incumbent carries 16,133 reviews — the moat a new listing must climb.