Multivitamin
a small market ($33K/yr) — Multivitamin doesn't clear our bar today.
Flapen Score
Top 14% of 198 Health, Household and Personal Care niches · +9 vs the category median of 37
Is Multivitamin profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Multivitamin is a $33K/yr Amazon Singapore market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 46/100.
Multivitamin: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.3% over the last 90 days and 6.5% of searches end in a purchase.
$33K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 24 products
Top Multivitamin products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Centrum Adult Multivitamin/Multimineral Supplement with Antioxidants Zinc Vitamin D3 and B Vitamins Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $19.39
- Rating
- 4.7/5
- Reviews
- 8,057
- Age
- 4y ago
Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins and Antioxidants Gluten Free Non-GMO Ingredients - 250 Count
- Price
- $24.69
- Rating
- 4.6/5
- Reviews
- 6,563
- Age
- 4y ago
Multivitamin Tablets with Vitamin D3 and Iron 130 Count for Daily Nutritional Support
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 10,928
- Age
- 13y ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago
Centrum Centrum Silver Men 50+ 200 Tablets
- Price
- $26.82
- Rating
- 4.8/5
- Reviews
- 24,177
- Age
- 4y ago
Trending
90-day click momentum
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 100 Count
- Price
- $22.51
- Rating
- 4.8/5
- Reviews
- 11,139
- Age
- 5y ago
Natures Way Multivitamin With Antioxidants 200 Tablets
- Price
- $11.88
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4y ago
Centrum Minis Adult 50+ (320 Count) Multivitamin/Multimineral Supplement Tablets
- Price
- $25.11
- Rating
- 4.7/5
- Reviews
- 25,999
- Age
- 5y ago
Centrum Silver Multivitamin for Adults 50 Plus/Multimineral Supplement with Vitamin D3 B Calcium and Antioxidants Gluten Free Non-GMO Ingredients 220 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 4,716
- Age
- 4y ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago
Newest
by launch dateNatures Way Multivitamin With Antioxidants 200 Tablets
- Price
- $11.88
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4y ago
ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 17,499
- Age
- 4y ago
Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins & Antioxidants Gluten Free Non-GMO Ingredients - 200 Count F00573475770Y
- Price
- $26.38
- Rating
- 4.6/5
- Reviews
- 5,082
- Age
- 4y ago
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago
Centrum Centrum Silver Men 50+ 200 Tablets
- Price
- $26.82
- Rating
- 4.8/5
- Reviews
- 24,177
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
21
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
51%
Top 20: 95%
Open market
7%
- Centrum63%
- OLLY12%
- Nature Made7%
- ONE A DAY5%
- Natures Way4%
- THORNE3%
- Open — no brand owns it (4 brands, 7%)
Multivitamin demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Multivitamin search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- multivitamin9K/yr
- vitamin4K/yr
- centrum5K/yr
What reviews say buyers love and hate about Multivitamin
What buyers mention most, as a share of all reviews.
What buyers complain about
100% of reviews“its still sticky”
“200 tablets 1 tablet per day Exp11/26 DO NOT send me this item again”
“Very disappointed with this supplements”
Common Multivitamin questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
