Multivitamin
FailShoppers spend an estimated $33K a year here, so Multivitamin is a Fail.
- Flapen Score
- 46 / 100Top 14% of 198 Health, Household and Personal Care niches · +9 vs the category median of 3746
- Market size
- $33K/yr18K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 21 sellers
Flapen Score
Multivitamin against its category
The dotted line is the Health, Household and Personal Care average. Past it, Multivitamin is stronger. Inside it, weaker.
Market
The Multivitamin market on Amazon at a glance
Shoppers on Amazon Singapore searched for Multivitamin 18K times last year and spent an estimated $33K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 18K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $33Ka year
- Top search term
- multivitamin9K searches a year
02 · Price
A sale here is worth $28.30.
Listings sell for $28.30 on average, from $11.88 to $59.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $28.30 that is $0 to $3K a year per listing.
- Average price
- $28.30inside the $15 to $100 sweet spot
- Price range
- $11.88–$59.21
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #207 within Health, Household and Personal Care. It carries 16,133 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 4%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #207in Health, Household and Personal Care
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 16,133per listing
- Listings tracked
- 24
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Multivitamin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Centrum Adult Multivitamin/Multimineral Supplement with Antioxidants Zinc Vitamin D3 and B Vitamins Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $19.39
- Rating
- 4.7/5
- Reviews
- 8,057
- Age
- 4y ago

Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins and Antioxidants Gluten Free Non-GMO Ingredients - 250 Count
- Price
- $24.69
- Rating
- 4.6/5
- Reviews
- 6,563
- Age
- 4y ago

Multivitamin Tablets with Vitamin D3 and Iron 130 Count for Daily Nutritional Support
- Price
- $18.80
- Rating
- 4.7/5
- Reviews
- 10,928
- Age
- 13y ago

Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago

Centrum Centrum Silver Men 50+ 200 Tablets
- Price
- $26.82
- Rating
- 4.8/5
- Reviews
- 24,177
- Age
- 4y ago
Trending
estimated 90-day click momentum
Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 100 Count
- Price
- $22.51
- Rating
- 4.8/5
- Reviews
- 11,139
- Age
- 5y ago

Natures Way Multivitamin With Antioxidants 200 Tablets
- Price
- $11.88
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4y ago

Centrum Minis Adult 50+ (320 Count) Multivitamin/Multimineral Supplement Tablets
- Price
- $25.11
- Rating
- 4.7/5
- Reviews
- 25,999
- Age
- 5y ago

Centrum Silver Multivitamin for Adults 50 Plus/Multimineral Supplement with Vitamin D3 B Calcium and Antioxidants Gluten Free Non-GMO Ingredients 220 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 4,716
- Age
- 4y ago

Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago
Newest
by launch date
Natures Way Multivitamin With Antioxidants 200 Tablets
- Price
- $11.88
- Rating
- 4.9/5
- Reviews
- 24
- Age
- 4y ago

ONE A DAY Womens Complete Multivitamin Daily Multivitamin with Vitamin A B Vitamins Vitamin C Vitamin D Vitamin E Calcium and Magnesium Immune Health Support 200 Count
- Price
- $24.57
- Rating
- 4.7/5
- Reviews
- 17,499
- Age
- 4y ago

Centrum Multivitamin for Men Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins & Antioxidants Gluten Free Non-GMO Ingredients - 200 Count F00573475770Y
- Price
- $26.38
- Rating
- 4.6/5
- Reviews
- 5,082
- Age
- 4y ago

Centrum Silver Womens Multivitamin for Women 50 Plus Multivitamin/Multimineral Supplement with Vitamin D3 B Vitamins Calcium and Antioxidants Gluten Free Non-GMO Ingredients - 200 Count
- Price
- $27.49
- Rating
- 4.8/5
- Reviews
- 33,964
- Age
- 4y ago

Centrum Centrum Silver Men 50+ 200 Tablets
- Price
- $26.82
- Rating
- 4.8/5
- Reviews
- 24,177
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
21
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 95%
Open market
7%
- Centrum63%
- OLLY12%
- Nature Made7%
- ONE A DAY5%
- Natures Way4%
- THORNE3%
- Open — no brand owns it (4 brands, 7%)
Demand
Multivitamin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.9× · 11 of 12 months tracked
Search terms
Top Multivitamin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- multivitamin9K/yr
- vitamin4K/yr
- centrum5K/yr
Reviews and returns
What reviews say buyers love and hate about Multivitamin
We read the reviews and the return reasons for every product selling here.
“its still sticky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Multivitamin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









