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Mouthwash

Fail

Shoppers spend an estimated $6K a year here, so Mouthwash is a Fail.

Flapen Score
43
43 / 100
Top 22% of 198 Health, Household and Personal Care niches · +6 vs the category median of 37
Market size
$6K/yr16K searches / yr
90-day growth
+6.2%search demand this quarter
Competition
39%top-5 click share · 7 brands · 14 sellers

Flapen Score

Mouthwash against its category

The dotted line is the Health, Household and Personal Care average. Past it, Mouthwash is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouthwash market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mouthwash 16K times last year and spent an estimated $6K. The top 5 brands take 95% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+6.2%
Conversion, latest week
3.2%
Market size, estimated
$6Ka year
Top search term
mouthwash13K searches a year

02 · Price

A sale here is worth $12.09.

Listings sell for $12.09 on average, from $4.52 to $26.18. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $12.09 that is $0 to $1K a year per listing.

Average price
$12.09under the $15 to $100 sweet spot
Price range
$4.52–$26.18
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

9% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.6% of listings are out of stock. The average listing ranks #38 within Health, Household and Personal Care. It carries 4,801 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
9%
Prime listings
100%
Out of stock, average day
21.6%
Average rank
#38in Health, Household and Personal Care
Average rating
4.48 starsAmazon Singapore average 4.47 stars
Average reviews
4,801per listing
Listings tracked
23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

7 falling

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

39%

Top 20: 94%

Open market

2%

  • Brand 147%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500300Spike '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Mouthwash

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Oral Hygiene”
<0.1%of orders come back, a rate Amazon rounds to zero
“Great mouthwash”
A buyer, on “Oral Hygiene”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Mouthwash questions

Answered from the same tracked data.