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43

mouth tape

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 19Conversion 37Competition 31Returns 98Price range 74Avg price 84Brand share 17Review moat 88Quality gap 82

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great241.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$18.65

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$10.93–$26.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.9%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$4K

$4K/yr · 7K searches

According to Flapen's Amazon Singapore niche tracking, mouth tape is a $4K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mouth tape market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$9K–$14K
units × avg price
Conversion rate
3.0%
Avg BSR
#23
Page quality
0%
Prime
100%
Sponsored
70%
Out of stock
17.8%
Avg brand age
41 months
Avg seller age
0 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

6

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • QOALA25%
  • MUNULIZE22%
  • Nozibye20%
  • Yhemday15%
  • ナイトミン11%
  • DreamTape7%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 47 weeks — -12.9% search growth over the last 90 days.
250150Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26

Top mouth tape search terms

  • mouth tape4K/yr
  • mouth tape for sleeping3K/yr
  • beauty sleep mouth tape600/yr
All search terms

Top mouth tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$20410%$40915%$61320%$8171101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about mouth tape

What buyers praise and complain about, mined from review topics.

What buyers complain about

Adhesion/Stickiness50%

“its not that sticky”

Size-Overall25%

“The size is small”

Comfort-Overall25%

“Incredibly uncomfortable”

Common questions

Is mouth tape profitable to sell on Amazon Singapore?
The niche generates $4K/yr across 10 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (43/100).
How competitive is the mouth tape niche?
6 brands and 6 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in mouth tape?
Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Comfort-Overall. The return rate is 0.5%.
What does it cost to enter the mouth tape niche?
Listings span $10.93–$26.58; the average listing price is $18.65 (sweet spot $15–$100). The average incumbent carries 242 reviews — the moat a new listing must climb.