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Moringa

Fail

Shoppers spend an estimated $0 a year here, so Moringa is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$0/yr8K searches / yr
90-day growth
-30.9%search demand this quarter
Competition
67%top-5 click share · 10 brands · 21 sellers

Flapen Score

Moringa against its category

The dotted line is the Health, Household and Personal Care average. Past it, Moringa is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moringa market on Amazon at a glance

Shoppers on Amazon Singapore searched for Moringa 8K times last year and spent an estimated $0. The top 5 brands take 67% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-30.9%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
moringa2K searches a year

02 · Price

A sale here is worth $20.16.

Listings sell for $20.16 on average, from $8.05 to $36.37. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $20.16 that is $0 to $2K a year per listing.

Average price
$20.16inside the $15 to $100 sweet spot
Price range
$8.05–$36.37
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #418 within Health, Household and Personal Care. It carries 2,230 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
50%
Out of stock, average day
10.0%
Average rank
#418in Health, Household and Personal Care
Average rating
4.54 starsAmazon Singapore average 4.47 stars
Average reviews
2,230per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Moringa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

21

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

25%

  • Brand 122%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Moringa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Spike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.0× · 11 of 12 months tracked

Search terms

Top Moringa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moringa2K/yr
  • moringa powder2K/yr
  • moringa capsules1K/yr
  • rosabella moringa2K/yr
  • rosabella moringa capsules372/yr

FAQ

Common Moringa questions

Answered from the same tracked data.