Is melatonin gummy profitable to sell on Amazon Singapore?

The niche generates $5K/yr across 11 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (38/100).

How competitive is the melatonin gummy niche?

5 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in melatonin gummy?

Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 0.0%.

What does it cost to enter the melatonin gummy niche?

Listings span $10.86–$29.27; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 10,202 reviews — the moat a new listing must climb.

melatonin gummy

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.30

avg listing price — sweet spot $15–$100

Price range

Great$10.86–$29.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad70%

top-5 click share — a locked-up shelf

Growth

Bad-3.3%

90-day search growth — must beat 0% to launch

Review moat

Bad10,201.55

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$5K

$5K/yr · 4K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Singapore niche tracking, melatonin gummy is a $5K/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

melatonin gummy market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$11K; units × avg price
Conversion rate: 6.1%
Avg BSR: #51
Page quality: 0%
Prime: 91%
Sponsored: 27%
Out of stock: 2.0%
Avg brand age: 86 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

OLLY55%
Natrol18%
ZzzQuil12%
VITAFUSION11%
Nano Singapore4%
Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 46 weeks — -3.3% search growth over the last 90 days.

Open Trend

Top melatonin gummy search terms

melatonin gummy2K/yr -25.3%8.4% conv.
olly sleep829/yr +19.9%10.1% conv.
sleep gummies745/yr +49.2%2.6% conv.
melatonin gummies635/yr -2.0%4.2% conv.

All search terms

Top melatonin gummy products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLLY Sleep Gummy Vitamins with Melatonin For Healthy Sleep Cycle Chewable Supplement 25 Day Supply 50 count

OLLY$29.274.4★17,521 rev

Olly Extra Strength Melatonin Sleep Blackberry Zen 50 Gummies

OLLY$26.614.4★2,779 rev

Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count

Natrol$23.714.7★26,303 rev

OLLY Extra Strength Sleep Gummy Occasional Sleep Support 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid BlackBerry - 120 Count

OLLY$25.444.6★1,252 rev

Vicks ZzzQuil Pure Zzzs Melatonin Sleep Aid Gummies 48 gummies

ZzzQuil$27.114.6★1,760 rev

Newest

by launch date

OLLY Extra Strength Sleep Gummy Occasional Sleep Support 5 mg Melatonin L-Theanine Chamomile Lemon Balm Sleep Aid BlackBerry - 120 Count

OLLY$25.441,252 rev

4y ago

Deep Sleep Extreme Gummies with Melatonin Passiflora Healthy Sleep Cycle - 60 Ct

Nano Singapore$16.3111 rev

5y ago

Natrol Melatonin Sleep Aid Gummy Fall Asleep Faster Stay Asleep Longer 2 Gummies per Serving 100% Drug and Gelatin Free Non-GMO 10mg 140 Count

Natrol$23.7126,303 rev

5y ago

OLLY Immunity Sleep Gummy Immune and Sleep Support 3mg Melatonin Echinacea Zinc Vitamin C Chewable Supplement Berry - 60 Count

OLLY$20.806,028 rev

6y ago

Natrol Kids Melatonin 1mg Supplement for Restful Sleep Sleep Gummies for Children 60 Raspberry-Flavored Melatonin Gummies 60 Day Supply

Natrol$10.864,261 rev

6y ago

What buyers say about melatonin gummy

What buyers praise and complain about, mined from review topics.

What buyers complain about

Adhesion/Stickiness100%

“Sticky gummies”

Common questions

Is melatonin gummy profitable to sell on Amazon Singapore?: The niche generates $5K/yr across 11 tracked products. 90-day search growth is -3.3%. Flapen's verdict: Skip it (38/100).
How competitive is the melatonin gummy niche?: 5 brands and 13 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in melatonin gummy?: Top complaints mined from reviews: Adhesion/Stickiness. The return rate is 0.0%.
What does it cost to enter the melatonin gummy niche?: Listings span $10.86–$29.27; the average listing price is $21.30 (sweet spot $15–$100). The average incumbent carries 10,202 reviews — the moat a new listing must climb.