Skip to content

Melatonin Gummy

Fail

The top 5 brands take 100% of clicks, so Melatonin Gummy is a Fail.

Flapen Score
38
38 / 100
Top 42% of 198 Health, Household and Personal Care niches · +1 vs the category median of 37
Market size
$5K/yr4K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
70%top-5 click share · 5 brands · 13 sellers

Flapen Score

Melatonin Gummy against its category

The dotted line is the Health, Household and Personal Care average. Past it, Melatonin Gummy is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Melatonin Gummy market on Amazon at a glance

Shoppers on Amazon Singapore searched for Melatonin Gummy 4K times last year and spent an estimated $5K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
6.1%
Market size, estimated
$5Ka year
Top search term
melatonin gummy2K searches a year

02 · Price

A sale here is worth $21.30.

Listings sell for $21.30 on average, from $10.86 to $29.27. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.30 that is $0 to $2K a year per listing.

Average price
$21.30inside the $15 to $100 sweet spot
Price range
$10.86–$29.27
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #51 within Health, Household and Personal Care. It carries 10,202 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
2.0%
Average rank
#51in Health, Household and Personal Care
Average rating
4.50 starsAmazon Singapore average 4.47 stars
Average reviews
10,202per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Melatonin Gummy products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

$0$526$1K$2K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

13

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

0%

  • OLLY55%
  • Natrol18%
  • ZzzQuil12%
  • VITAFUSION11%
  • Nano Singapore4%
  • Open — no brand owns it (0%)

Demand

Melatonin Gummy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Melatonin Gummy search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • melatonin gummy2K/yr
  • olly sleep829/yr
  • sleep gummies745/yr
  • melatonin gummies635/yr

Reviews and returns

What reviews say buyers love and hate about Melatonin Gummy

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Sticky gummies”
A buyer, on “Adhesion/Stickiness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Melatonin Gummy questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data