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Mct Oil

Fail

The top 5 brands take 100% of clicks, so Mct Oil is a Fail.

Flapen Score
39
39 / 100
Top 37% of 198 Health, Household and Personal Care niches · +2 vs the category median of 37
Market size
$7K/yr3K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
91%top-5 click share · 5 brands · 13 sellers

Flapen Score

Mct Oil against its category

The dotted line is the Health, Household and Personal Care average. Past it, Mct Oil is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mct Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Mct Oil 3K times last year and spent an estimated $7K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
8.3%
Market size, estimated
$7Ka year
Top search term
mct oil3K searches a year

02 · Price

A sale here is worth $27.63.

Listings sell for $27.63 on average, from $16.98 to $44.46. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $27.63 that is $0 to $3K a year per listing.

Average price
$27.63inside the $15 to $100 sweet spot
Price range
$16.98–$44.46
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #170 within Health, Household and Personal Care. It carries 12,539 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
8.2%
Average rank
#170in Health, Household and Personal Care
Average rating
4.58 starsAmazon Singapore average 4.47 stars
Average reviews
12,539per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
89 months

Products

Top Mct Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 59%
  • Open — no brand owns it (0%)

Demand

Mct Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12080Spike '25Black Friday '25Spike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.3× · 11 of 12 months tracked

FAQ

Common Mct Oil questions

Answered from the same tracked data.