magnesium l-threonate
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$58.02avg listing price — sweet spot $15–$100
Price range
Great$12.64–$106.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,834.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf
Market size
Bad$12K$12K/yr · 6K searches
According to Flapen's Amazon Singapore niche tracking, magnesium l-threonate is a $12K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
magnesium l-threonate market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $15K–$29K
- units × avg price
- Conversion rate
- 3.7%
- Avg BSR
- #136
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 11%
- Out of stock
- 15.4%
- Avg brand age
- 93 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
19
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
3%
- Now Foods50%
- Horbäach16%
- Teraputics15%
- Life Extension10%
- Intelligent Labs4%
- Swanson3%
- Open — no brand owns it (1 brand, 3%)
Demand
Weekly Amazon search volume, last 46 weeks — -12.7% search growth over the last 90 days.Top magnesium l-threonate search terms
- magnesium l-threonate3K/yr
- magtein1K/yr
- magnesium threonate2K/yr
Top magnesium l-threonate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
Now Foods$70.694.7★606 rev
NOW Foods Supplements Magtein with patented form of Magnesium (Mg) Cognitive Support* 90 Veg Capsules
Now Foods$36.774.6★6,549 rev
Magtein Magnesium L-Threonate | 2000mg Supplement | 100 Capsules | Non-GMO and Gluten Free | by Horbaach
Horbäach$42.724.7★621 rev
Magnesium L Threonate (Original Magtein Formula) - 2000 mg - 100 Vegan Capsules - Non-GMO Highly Absorptive Pure Magnesium Supplement - A Vitamin for Cognition - Pills are Without Laxative Properties
Teraputics$66.634.6★3,533 rev
Life Extension Neuro-mag Magnesium L-threonate Dietary Supplements 90 Capsules Pack of 2
Life Extension$82.764.7★448 rev
Newest
by launch dateNOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
Now Foods$70.69606 rev
Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health
Swanson$12.641,510 rev
Magtein Magnesium L-Threonate | 2000mg Supplement | 100 Capsules | Non-GMO and Gluten Free | by Horbaach
Horbäach$42.72621 rev
(120 Capsules) 2 253mg Per Serving Providing 420mg Elemental Magnesium L-Threonate Bisglycinate Chelate Malate for Brain Sleep Stress Cramps Headaches Energy Heart from Kappa Nutrition.
KAPPA NUTRITION$61.463,590 rev
Life Extension Neuro-Mag Magnesium L-Threonate 150 Veg Caps
Life Extension$106.011,261 rev
Trending
90-day click momentumMagnesium L Threonate (Original Magtein Formula) - 2000 mg - 100 Vegan Capsules - Non-GMO Highly Absorptive Pure Magnesium Supplement - A Vitamin for Cognition - Pills are Without Laxative Properties
Teraputics$66.634.6★
Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health
Swanson$12.644.7★
(120 Capsules) 2 253mg Per Serving Providing 420mg Elemental Magnesium L-Threonate Bisglycinate Chelate Malate for Brain Sleep Stress Cramps Headaches Energy Heart from Kappa Nutrition.
KAPPA NUTRITION$61.464.6★
NOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
Now Foods$70.694.7★
Life Extension Neuro-mag Magnesium L-threonate Dietary Supplements 90 Capsules Pack of 2
Life Extension$82.764.7★
What buyers say about magnesium l-threonate
What buyers praise and complain about, mined from review topics.What buyers complain about
“magnesium threonate typically has a 2-3 years shelf life”
Common questions
- Is magnesium l-threonate profitable to sell on Amazon Singapore?
- The niche generates $12K/yr across 9 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (33/100).
- How competitive is the magnesium l-threonate niche?
- 7 brands and 19 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in magnesium l-threonate?
- Top complaints mined from reviews: Magnesium. The return rate is 0.0%.
- What does it cost to enter the magnesium l-threonate niche?
- Listings span $12.64–$106.01; the average listing price is $58.02 (sweet spot $15–$100). The average incumbent carries 2,834 reviews — the moat a new listing must climb.