Magnesium L-threonate
FailShoppers spend an estimated $12K a year here, so Magnesium L-threonate is a Fail.
- Flapen Score
- 33 / 100Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 3733
- Market size
- $12K/yr6K searches / yr
- 90-day growth
- -12.7%search demand this quarter
- Competition
- 91%top-5 click share · 7 brands · 19 sellers
Flapen Score
Magnesium L-threonate against its category
The dotted line is the Health, Household and Personal Care average. Past it, Magnesium L-threonate is stronger. Inside it, weaker.
Market
The Magnesium L-threonate market on Amazon at a glance
Shoppers on Amazon Singapore searched for Magnesium L-threonate 6K times last year and spent an estimated $12K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.7% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -12.7%
- Conversion, latest week
- 3.7%
- Market size, estimated
- $12Ka year
- Top search term
- magnesium l-threonate3K searches a year
02 · Price
A sale here is worth $58.02.
Listings sell for $58.02 on average, from $12.64 to $106.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $58.02 that is $0 to $6K a year per listing.
- Average price
- $58.02inside the $15 to $100 sweet spot
- Price range
- $12.64–$106.01
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #136 within Health, Household and Personal Care. It carries 2,834 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 15.4%
- Average rank
- #136in Health, Household and Personal Care
- Average rating
- 4.64 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,834per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 93 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 93 months
Products
Top Magnesium L-threonate products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
- Price
- $70.69
- Rating
- 4.7/5
- Reviews
- 606
- Age
- 1y ago

NOW Foods Supplements Magtein with patented form of Magnesium (Mg) Cognitive Support* 90 Veg Capsules
- Price
- $36.77
- Rating
- 4.6/5
- Reviews
- 6,549
- Age
- 12y ago

Magtein Magnesium L-Threonate | 2000mg Supplement | 100 Capsules | Non-GMO and Gluten Free | by Horbaach
- Price
- $42.72
- Rating
- 4.7/5
- Reviews
- 621
- Age
- 4y ago

Magnesium L Threonate (Original Magtein Formula) - 2000 mg - 100 Vegan Capsules - Non-GMO Highly Absorptive Pure Magnesium Supplement - A Vitamin for Cognition - Pills are Without Laxative Properties
- Price
- $66.63
- Rating
- 4.6/5
- Reviews
- 3,533
- Age
- 7y ago

Life Extension Neuro-mag Magnesium L-threonate Dietary Supplements 90 Capsules Pack of 2
- Price
- $82.76
- Rating
- 4.7/5
- Reviews
- 448
- Age
- 14y ago
Trending
estimated 90-day click momentum
Magnesium L Threonate (Original Magtein Formula) - 2000 mg - 100 Vegan Capsules - Non-GMO Highly Absorptive Pure Magnesium Supplement - A Vitamin for Cognition - Pills are Without Laxative Properties
- Price
- $66.63
- Rating
- 4.6/5
- Reviews
- 3,533
- Age
- 7y ago

Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 1,510
- Age
- 2y ago

(120 Capsules) 2 253mg Per Serving Providing 420mg Elemental Magnesium L-Threonate Bisglycinate Chelate Malate for Brain Sleep Stress Cramps Headaches Energy Heart from Kappa Nutrition.
- Price
- $61.46
- Rating
- 4.6/5
- Reviews
- 3,590
- Age
- 5y ago

NOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
- Price
- $70.69
- Rating
- 4.7/5
- Reviews
- 606
- Age
- 1y ago

Life Extension Neuro-mag Magnesium L-threonate Dietary Supplements 90 Capsules Pack of 2
- Price
- $82.76
- Rating
- 4.7/5
- Reviews
- 448
- Age
- 14y ago
Newest
by launch date
NOW Foods Magtein Magnesium L-Threonate 180 Veg Capsules
- Price
- $70.69
- Rating
- 4.7/5
- Reviews
- 606
- Age
- 1y ago

Swanson Triple Magnesium Complex 400 mg 100 Vegan Caps Halal Reduce Stress Tiredness Fatigue Supports Nerve Muscle Bone Mood Cognitive Health
- Price
- $12.64
- Rating
- 4.7/5
- Reviews
- 1,510
- Age
- 2y ago

Magtein Magnesium L-Threonate | 2000mg Supplement | 100 Capsules | Non-GMO and Gluten Free | by Horbaach
- Price
- $42.72
- Rating
- 4.7/5
- Reviews
- 621
- Age
- 4y ago

(120 Capsules) 2 253mg Per Serving Providing 420mg Elemental Magnesium L-Threonate Bisglycinate Chelate Malate for Brain Sleep Stress Cramps Headaches Energy Heart from Kappa Nutrition.
- Price
- $61.46
- Rating
- 4.6/5
- Reviews
- 3,590
- Age
- 5y ago

Life Extension Neuro-Mag Magnesium L-Threonate 150 Veg Caps
- Price
- $106.01
- Rating
- 4.7/5
- Reviews
- 1,261
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
19
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
91%
Top 20: 100%
Open market
3%
- Now Foods50%
- Horbäach16%
- Teraputics15%
- Life Extension10%
- Intelligent Labs4%
- Swanson3%
- Open — no brand owns it (1 brand, 3%)
Demand
Magnesium L-threonate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked
Search terms
Top Magnesium L-threonate search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- magnesium l-threonate3K/yr
- magtein1K/yr
- magnesium threonate2K/yr
Reviews and returns
What reviews say buyers love and hate about Magnesium L-threonate
We read the reviews and the return reasons for every product selling here.
“magnesium threonate typically has a 2-3 years shelf life”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Magnesium L-threonate questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









