Skip to content

Magnesium L-threonate

Fail

Shoppers spend an estimated $12K a year here, so Magnesium L-threonate is a Fail.

Flapen Score
33
33 / 100
Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 37
Market size
$12K/yr6K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
91%top-5 click share · 7 brands · 19 sellers

Flapen Score

Magnesium L-threonate against its category

The dotted line is the Health, Household and Personal Care average. Past it, Magnesium L-threonate is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnesium L-threonate market on Amazon at a glance

Shoppers on Amazon Singapore searched for Magnesium L-threonate 6K times last year and spent an estimated $12K. The top 5 brands take 95% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.7%
Market size, estimated
$12Ka year
Top search term
magnesium l-threonate3K searches a year

02 · Price

A sale here is worth $58.02.

Listings sell for $58.02 on average, from $12.64 to $106.01. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $58.02 that is $0 to $6K a year per listing.

Average price
$58.02inside the $15 to $100 sweet spot
Price range
$12.64–$106.01
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #136 within Health, Household and Personal Care. It carries 2,834 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
89%
Out of stock, average day
15.4%
Average rank
#136in Health, Household and Personal Care
Average rating
4.64 starsAmazon Singapore average 4.47 stars
Average reviews
2,834per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 93 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
93 months

Products

Top Magnesium L-threonate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 91% of clicks. A locked shelf that new listings rarely crack.

$0$1K$2K$4K$5K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

19

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

91%

Top 20: 100%

Open market

3%

  • Now Foods50%
  • Horbäach16%
  • Teraputics15%
  • Life Extension10%
  • Intelligent Labs4%
  • Swanson3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Magnesium L-threonate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.5× · 11 of 12 months tracked

Search terms

Top Magnesium L-threonate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • magnesium l-threonate3K/yr
  • magtein1K/yr
  • magnesium threonate2K/yr

Reviews and returns

What reviews say buyers love and hate about Magnesium L-threonate

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Magnesium”
<0.1%of orders come back, a rate Amazon rounds to zero
“magnesium threonate typically has a 2-3 years shelf life”
A buyer, on “Magnesium”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Magnesium L-threonate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data