Lutein
FailShoppers spend an estimated $5K a year here, so Lutein is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $5K/yr5K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 16 sellers
Flapen Score
Lutein against its category
The dotted line is the Health, Household and Personal Care average. Past it, Lutein is stronger. Inside it, weaker.
Market
The Lutein market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lutein 5K times last year and spent an estimated $5K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $5Ka year
- Top search term
- lutein3K searches a year
02 · Price
A sale here is worth $24.44.
Listings sell for $24.44 on average, from $11.77 to $43.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.
- Average price
- $24.44inside the $15 to $100 sweet spot
- Price range
- $11.77–$43.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #295 within Health, Household and Personal Care. It carries 4,447 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 82%
- Out of stock, average day
- 4.6%
- Average rank
- #295in Health, Household and Personal Care
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,447per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 122 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 122 months
Products
Top Lutein products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Puritans Pride Lutein 40mg With Zeaxanthin Supports Eye Health 240 Total Count (120 Count Softgels Pack of 2)
- Price
- $28.69
- Rating
- 4.7/5
- Reviews
- 3,924
- Age
- 5y ago

Puritans Pride Lutein 40 Mg With Zeaxanthin Softgels 120 Count
- Price
- $21.92
- Rating
- 4.6/5
- Reviews
- 7,320
- Age
- 11y ago

NOW Foods Lutein & Zeaxanthin 120 Softgels
- Price
- $32.60
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago

Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by
- Price
- $27.95
- Rating
- 4.6/5
- Reviews
- 13,344
- Age
- 7y ago

Doctors Best Lutein Featuring Lutemax Non-GMO Gluten Free Eye Health 20 mg 180 Softgels
- Price
- $30.40
- Rating
- 4.4/5
- Reviews
- 960
- Age
- 11y ago
Trending
estimated 90-day click momentum
Swanson Standardized Lutein & Bilberry 120 Sgels
- Price
- $20.17
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 10y ago

Lutein and Zeaxanthin 40 mg | 180 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by Carlyle
- Price
- $43.46
- Rating
- 4.6/5
- Reviews
- 13,344
- Age
- 7y ago

Natures Bounty Lutein Pills Eye Health Supplements and Vitamins Support Vision Health 20 mg 40 Softgels
- Price
- $17.13
- Rating
- 4.6/5
- Reviews
- 1,822
- Age
- 18y ago

Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by
- Price
- $27.95
- Rating
- 4.6/5
- Reviews
- 13,344
- Age
- 7y ago

NOW Foods Lutein & Zeaxanthin 120 Softgels
- Price
- $32.60
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago
Newest
by launch date
NOW Foods Lutein & Zeaxanthin 120 Softgels
- Price
- $32.60
- Rating
- 4.7/5
- Reviews
- 273
- Age
- 1y ago

Puritans Pride Lutein 40mg With Zeaxanthin Supports Eye Health 240 Total Count (120 Count Softgels Pack of 2)
- Price
- $28.69
- Rating
- 4.7/5
- Reviews
- 3,924
- Age
- 5y ago

Lutein and Zeaxanthin 40 mg | 180 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by Carlyle
- Price
- $43.46
- Rating
- 4.6/5
- Reviews
- 13,344
- Age
- 7y ago

Carlyle Lutein and Zeaxanthin 20mg | 300 Softgels | Eye Health Vitamins | Non-GMO & Gluten Free Supplement | by
- Price
- $27.95
- Rating
- 4.6/5
- Reviews
- 13,344
- Age
- 7y ago

Swanson Standardized Lutein & Bilberry 120 Sgels
- Price
- $20.17
- Rating
- 4.7/5
- Reviews
- 316
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
16
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
71%
Top 20: 100%
Open market
0%
- Puritan's Pride43%
- Carlyle17%
- Now Foods16%
- Doctor's Best13%
- Swanson6%
- Nature's Bounty5%
Demand
Lutein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Lutein search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lutein3K/yr
- lutein eye supplement820/yr
- lutein zeaxanthin1K/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









