Lutein
FailShoppers spend an estimated $5K a year here, so Lutein is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $5K/yr5K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 71%top-5 click share · 6 brands · 16 sellers
Flapen Score
Lutein against its category
The dotted line is the Health, Household and Personal Care average. Past it, Lutein is stronger. Inside it, weaker.
Market
The Lutein market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lutein 5K times last year and spent an estimated $5K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 4.3% of those searches ended in a purchase.
Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.
- Searches, last 12 months
- 5K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 4.3%
- Market size, estimated
- $5Ka year
- Top search term
- lutein3K searches a year
02 · Price
A sale here is worth $24.44.
Listings sell for $24.44 on average, from $11.77 to $43.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.
- Average price
- $24.44inside the $15 to $100 sweet spot
- Price range
- $11.77–$43.46
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #295 within Health, Household and Personal Care. It carries 4,447 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 18%
- Prime listings
- 82%
- Out of stock, average day
- 4.6%
- Average rank
- #295in Health, Household and Personal Care
- Average rating
- 4.62 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,447per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 122 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 122 months
Products
Top Lutein products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
16
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Brand 143%
- Brand 217%
- Brand 316%
- Brand 413%
- Brand 56%
- Brand 65%
Demand
Lutein search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Search terms
Top Lutein search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lutein3K/yr
- lutein eye supplement820/yr
- lutein zeaxanthin1K/yr
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lutein questions
Answered from the same tracked data.









