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Lutein

Fail

Shoppers spend an estimated $5K a year here, so Lutein is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$5K/yr5K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
71%top-5 click share · 6 brands · 16 sellers

Flapen Score

Lutein against its category

The dotted line is the Health, Household and Personal Care average. Past it, Lutein is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lutein market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lutein 5K times last year and spent an estimated $5K. The top 5 brands take 95% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
4.3%
Market size, estimated
$5Ka year
Top search term
lutein3K searches a year

02 · Price

A sale here is worth $24.44.

Listings sell for $24.44 on average, from $11.77 to $43.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $24.44 that is $0 to $2K a year per listing.

Average price
$24.44inside the $15 to $100 sweet spot
Price range
$11.77–$43.46
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

18% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #295 within Health, Household and Personal Care. It carries 4,447 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
18%
Prime listings
82%
Out of stock, average day
4.6%
Average rank
#295in Health, Household and Personal Care
Average rating
4.62 starsAmazon Singapore average 4.47 stars
Average reviews
4,447per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 122 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
122 months

Products

Top Lutein products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

16

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 143%
  • Brand 217%
  • Brand 316%
  • Brand 413%
  • Brand 56%
  • Brand 65%

Demand

Lutein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Search terms

Top Lutein search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lutein3K/yr
  • lutein eye supplement820/yr
  • lutein zeaxanthin1K/yr

FAQ

Common Lutein questions

Answered from the same tracked data.