Skip to content

Lubricant

Fail

Shoppers spend an estimated $2K a year here, so Lubricant is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$2K/yr6K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
58%top-5 click share · 7 brands · 18 sellers

Flapen Score

Lubricant against its category

The dotted line is the Health, Household and Personal Care average. Past it, Lubricant is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lubricant market on Amazon at a glance

Shoppers on Amazon Singapore searched for Lubricant 6K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
1.4%
Market size, estimated
$2Ka year
Top search term
lube3K searches a year

02 · Price

A sale here is worth $19.53.

Listings sell for $19.53 on average, from $5.33 to $53.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.

Average price
$19.53inside the $15 to $100 sweet spot
Price range
$5.33–$53.04
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #40 within Health, Household and Personal Care. It carries 4,486 reviews at 3.88 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
83%
Out of stock, average day
5.7%
Average rank
#40in Health, Household and Personal Care
Average rating
3.88 starsAmazon Singapore average 4.47 stars
Average reviews
4,486per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 127 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
127 months

Products

Top Lubricant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 flat

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

6%

  • Brand 141%
  • Brand 227%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (1 brand, 6%)

Demand

Lubricant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Lubricant

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“Product is doing exactly what it promise to do”
A buyer, on “Advertised Vs Actual Product”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Lubricant questions

Answered from the same tracked data.