Is lubricant profitable to sell on Amazon Singapore?

The niche generates $2K/yr across 12 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).

How competitive is the lubricant niche?

7 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.

What does it cost to enter the lubricant niche?

Listings span $5.33–$53.04; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 4,486 reviews — the moat a new listing must climb.

lubricant

Skip it

A small market ($2K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Great$19.53

avg listing price — sweet spot $15–$100

Price range

Great$5.33–$53.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,486.17

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad$2K

$2K/yr · 6K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon Singapore niche tracking, lubricant is a $2K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lubricant market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$10K; units × avg price
Conversion rate: 1.4%
Avg BSR: #40
Page quality: 0%
Prime: 83%
Sponsored: 0%
Out of stock: 5.7%
Avg brand age: 127 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

Durex41%
Astroglide27%
Sagami8%
Uberlube7%
PRE-SEED6%
Four Seasons6%
Open — no brand owns it (1 brand, 6%)

Demand

Weekly Amazon search volume, last 46 weeks — -6.7% search growth over the last 90 days.

Open Trend

Top lubricant products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Durex KY Jelly 100 grams

Durex$7.804.0★13 rev

Astroglide Ultra Gentle Gel Personal Lubricant 85g

Astroglide$10.384.4★8,236 rev

Durex Play Classic Pleasure Gel Lube 100ml

Durex$12.780.0★0 rev

Sagami Original Lubricating Gel 60g Water-based Lubricant

Sagami$15.884.3★3 rev

Überlube Luxury Lubricant 50ml

Uberlube$53.044.5★23,719 rev

Newest

by launch date

Astroglide Water Based Liquid Personal Lubricant 74ml

Astroglide$8.761 rev

1y ago

Astroglide X Premium Silicone Liquid Personal Lubricant 74ml

Astroglide$8.063 rev

1y ago

Sagami Original Lubricating Gel 60g Water-based Lubricant

Sagami$15.883 rev

2y ago

Four Seasons Nude Water-Based Lubricant 200mL

Four Seasons$28.12280 rev

2y ago

Durex Play Classic Pleasure Gel Lube 100ml

Durex$12.780 rev

7y ago

What buyers say about lubricant

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product100%

“Product is doing exactly what it promise to do”

Common questions

Is lubricant profitable to sell on Amazon Singapore?: The niche generates $2K/yr across 12 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
How competitive is the lubricant niche?: 7 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 95% of demand.
What does it cost to enter the lubricant niche?: Listings span $5.33–$53.04; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 4,486 reviews — the moat a new listing must climb.