Lubricant
FailShoppers spend an estimated $2K a year here, so Lubricant is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $2K/yr6K searches / yr
- 90-day growth
- -6.7%search demand this quarter
- Competition
- 58%top-5 click share · 7 brands · 18 sellers
Flapen Score
Lubricant against its category
The dotted line is the Health, Household and Personal Care average. Past it, Lubricant is stronger. Inside it, weaker.
Market
The Lubricant market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lubricant 6K times last year and spent an estimated $2K. The top 5 brands take 95% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -6.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $2Ka year
- Top search term
- lube3K searches a year
02 · Price
A sale here is worth $19.53.
Listings sell for $19.53 on average, from $5.33 to $53.04. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $19.53 that is $0 to $2K a year per listing.
- Average price
- $19.53inside the $15 to $100 sweet spot
- Price range
- $5.33–$53.04
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #40 within Health, Household and Personal Care. It carries 4,486 reviews at 3.88 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 83%
- Out of stock, average day
- 5.7%
- Average rank
- #40in Health, Household and Personal Care
- Average rating
- 3.88 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,486per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 127 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 127 months
Products
Top Lubricant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Durex KY Jelly 100 grams
- Price
- $7.80
- Rating
- 4.0/5
- Reviews
- 13
- Age
- 10y ago

Astroglide Ultra Gentle Gel Personal Lubricant 85g
- Price
- $10.38
- Rating
- 4.4/5
- Reviews
- 8,236
- Age
- 13y ago

Durex Play Classic Pleasure Gel Lube 100ml
- Price
- $12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Sagami Original Lubricating Gel 60g Water-based Lubricant
- Price
- $15.88
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2y ago

Überlube Luxury Lubricant 50ml
- Price
- $53.04
- Rating
- 4.5/5
- Reviews
- 23,719
- Age
- 11y ago
Trending
estimated 90-day click momentum
Astroglide Water Based Liquid Personal Lubricant 74ml
- Price
- $8.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Wet Original Water Based Lube 9 Oz (Pack of 2) Premium Personal Lubricant Long Lasting Formula for Condom Safe Vegan Ph Balanced Hypoallergenic and Paraben Free Intimacy
- Price
- $36.58
- Rating
- 4.7/5
- Reviews
- 969
- Age
- 11y ago

Pre-Seed Fertility Lubricant For Use by Couples Trying to Conceive
- Price
- $32.12
- Rating
- 4.3/5
- Reviews
- 20,555
- Age
- 13y ago

Astroglide X Premium Silicone Liquid Personal Lubricant 74ml
- Price
- $8.06
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Four Seasons Nude Water-Based Lubricant 200mL
- Price
- $28.12
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago
Newest
by launch date
Astroglide Water Based Liquid Personal Lubricant 74ml
- Price
- $8.76
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 1y ago

Astroglide X Premium Silicone Liquid Personal Lubricant 74ml
- Price
- $8.06
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago

Sagami Original Lubricating Gel 60g Water-based Lubricant
- Price
- $15.88
- Rating
- 4.3/5
- Reviews
- 3
- Age
- 2y ago

Four Seasons Nude Water-Based Lubricant 200mL
- Price
- $28.12
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago

Durex Play Classic Pleasure Gel Lube 100ml
- Price
- $12.78
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 flat
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
6%
- Durex41%
- Astroglide27%
- Sagami8%
- Uberlube7%
- PRE-SEED6%
- Four Seasons6%
- Open — no brand owns it (1 brand, 6%)
Demand
Lubricant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about Lubricant
We read the reviews and the return reasons for every product selling here.
“Product is doing exactly what it promise to do”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lubricant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









