Is lighter profitable to sell on Amazon Singapore?

The niche generates $0/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).

How competitive is the lighter niche?

7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What does it cost to enter the lighter niche?

Listings span $12.61–$28.06; the average listing price is $21.62 (sweet spot $15–$100). The average incumbent carries 9,343 reviews — the moat a new listing must climb.

lighter

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$21.62

avg listing price — sweet spot $15–$100

Price range

Great$12.61–$28.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Review moat

Bad9,342.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$0

$0/yr · 8K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, lighter is a $0/yr Amazon Singapore market (8K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

lighter market data

Units sold / yr: 100–250; avg 0–100/product
Revenue / yr: $2K–$5K; units × avg price
Conversion rate: 0.0%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 28.6%
Avg brand age: 48 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

SUPRUS36%
MEIRUBY12%
Felovr HEALTHY LIFESTYLE FOR EVERYDAY12%
Likeny11%
Zippo11%
fukkuda10%
Open — no brand owns it (1 brand, 8%)

Demand

Weekly Amazon search volume, last 47 weeks — -6.9% search growth over the last 90 days.

Open Trend

Top lighter search terms

lighter6K/yr -3.8%0.6% conv.
electric lighter917/yr +57.7%0.4% conv.
candle lighter1K/yr -49.3%2.8% conv.

All search terms

Top lighter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)

SUPRUS$24.384.3★22,031 rev

MEIRUBY Lighter Electric Candle Lighter Birthday Womens Day Gifts for Women Mom Wife Men Long Electronic Rechargeable USB Lighter Arc Windproof Flameless Lighters for Candle Camping BBQ (Silver)

MEIRUBY$19.414.5★25,337 rev

Candle Lighter Rechargeable Arc Lighter Electric Lighters Flameless Fire Lighter USB Windproof Flexible Long Lighter for Home Kitchen Outdoor BBQ Camping Activities (Black)

Felovr HEALTHY LIFESTYLE FOR EVERYDAY$18.453.7★8 rev

Christmas Stocking Stuffers for Men: Electric Lighter Candle Lighter Rechargeable Windproof Flameless Plasma Dual Arc Camping Kitchen USB Lighters with Safety Lock for Adults Him Mom Gifts Valentines

Likeny$12.614.7★326 rev

Zippo 65857 Gas Lighter Genuine Inside Unit Single Torch with Special Sticker

Zippo$28.064.2★45 rev

Newest

by launch date

Christmas Stocking Stuffers for Men: Electric Lighter Candle Lighter Rechargeable Windproof Flameless Plasma Dual Arc Camping Kitchen USB Lighters with Safety Lock for Adults Him Mom Gifts Valentines

Likeny$12.61326 rev

10mo ago

Zippo 65857 Gas Lighter Genuine Inside Unit Single Torch with Special Sticker

Zippo$28.0645 rev

1y ago

Torch Lighters 2 Pack Adjustable Jet Flame Butane Lighter Refillable Gas Torch Lighter for Candles Grill BBQ Fireplaces Camping (Butane Not Included)

TOPKAY$24.613,668 rev

3y ago

Candle Lighter Rechargeable Arc Lighter Electric Lighters Flameless Fire Lighter USB Windproof Flexible Long Lighter for Home Kitchen Outdoor BBQ Camping Activities (Black)

Felovr HEALTHY LIFESTYLE FOR EVERYDAY$18.458 rev

4y ago

SUPRUS Electric Lighter Arc Windproof Flameless USB Rechargeable Lighter with Safety Lock for Candle BBQ Camping (Champagne Gold)

SUPRUS$24.3822,031 rev

4y ago

What buyers say about lighter

What buyers praise and complain about, mined from review topics.

Top return reasons

Value For Money100%

Common questions

Is lighter profitable to sell on Amazon Singapore?: The niche generates $0/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (36/100).
How competitive is the lighter niche?: 7 brands and 9 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What does it cost to enter the lighter niche?: Listings span $12.61–$28.06; the average listing price is $21.62 (sweet spot $15–$100). The average incumbent carries 9,343 reviews — the moat a new listing must climb.