Lighter
FailShoppers spend an estimated $0 a year here, so Lighter is a Fail.
- Flapen Score
- 36 / 100Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 3736
- Market size
- $0/yr8K searches / yr
- 90-day growth
- -6.9%search demand this quarter
- Competition
- 82%top-5 click share · 7 brands · 9 sellers
Flapen Score
Lighter against its category
The dotted line is the Health, Household and Personal Care average. Past it, Lighter is stronger. Inside it, weaker.
Market
The Lighter market on Amazon at a glance
Shoppers on Amazon Singapore searched for Lighter 8K times last year and spent an estimated $0. The top 5 brands take 82% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 8K
- Growth, 90 days vs prior 90
- -6.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- lighter6K searches a year
02 · Price
A sale here is worth $21.62.
Listings sell for $21.62 on average, from $12.61 to $28.06. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $21.62 that is $0 to $2K a year per listing.
- Average price
- $21.62inside the $15 to $100 sweet spot
- Price range
- $12.61–$28.06
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.8%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.6% of listings are out of stock. The average listing ranks #15 within Health, Household and Personal Care. It carries 9,343 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 28.6%
- Average rank
- #15in Health, Household and Personal Care
- Average rating
- 4.29 starsAmazon Singapore average 4.47 stars
- Average reviews
- 9,343per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Lighter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
9
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
8%
- Brand 136%
- Brand 212%
- Brand 312%
- Brand 411%
- Brand 511%
- Brand 610%
- Open — no brand owns it (1 brand, 8%)
Demand
Lighter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked
Search terms
Top Lighter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lighter6K/yr
- electric lighter917/yr
- candle lighter1K/yr
Reviews and returns
What reviews say buyers love and hate about Lighter
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lighter questions
Answered from the same tracked data.









