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Laundry Detergent Powder

Fail

Shoppers spend an estimated $0 a year here, so Laundry Detergent Powder is a Fail.

Flapen Score
31
31 / 100
Ranks 147 of 198 Health, Household and Personal Care niches · −6 vs the category median of 37
Market size
$0/yr7K searches / yr
90-day growth
-0.6%search demand this quarter
Competition
54%top-5 click share · 6 brands · 3 sellers

Flapen Score

Laundry Detergent Powder against its category

The dotted line is the Health, Household and Personal Care average. Past it, Laundry Detergent Powder is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Laundry Detergent Powder market on Amazon at a glance

Shoppers on Amazon Singapore searched for Laundry Detergent Powder 7K times last year and spent an estimated $0. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-0.6%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
detergent powder4K searches a year

02 · Price

A sale here is worth $8.85.

Listings sell for $8.85 on average, from $1.61 to $13.58. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.85 that is $0 to $885 a year per listing.

Average price
$8.85under the $15 to $100 sweet spot
Price range
$1.61–$13.58
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$885
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #29 within Health, Household and Personal Care. It carries 13 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
36.4%
Average rank
#29in Health, Household and Personal Care
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
13per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Laundry Detergent Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

3

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

0%

  • Brand 128%
  • Brand 224%
  • Brand 321%
  • Brand 418%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Laundry Detergent Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 5.1× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Laundry Detergent Powder

We read the reviews and the return reasons for every product selling here.

100%of negative reviews mention “Ease Of Cleaning”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not soapy easy washing”
A buyer, on “Ease Of Cleaning”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Laundry Detergent Powder questions

Answered from the same tracked data.