Is laundry detergent profitable to sell on Amazon Singapore?

The niche generates $19K/yr across 47 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (42/100).

How competitive is the laundry detergent niche?

14 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.

What does it cost to enter the laundry detergent niche?

Listings span $4.25–$33.91; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.

laundry detergent

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Good516.7

avg incumbent reviews — the moat a new listing must climb

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Price range

Good$4.25–$33.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.15

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.2%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 116K searches

Signals Low Review Barrier Out of Stock

According to Flapen's Amazon Singapore niche tracking, laundry detergent is a $19K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

laundry detergent market data

Units sold / yr: 25K–30K; avg 750–1,000/product
Revenue / yr: $304K–$365K; units × avg price
Conversion rate: 1.4%
Avg BSR: #70
Page quality: 0%
Prime: 96%
Sponsored: 6%
Out of stock: 31.9%
Avg brand age: 68 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

Persil50%
トップ22%
Breeze9%
bio-home6%
Arm & Hammer3%
Seventh Generation3%
Open — no brand owns it (8 brands, 7%)

Demand

Weekly Amazon search volume, last 47 weeks — +1.2% search growth over the last 90 days.

Open Trend

Top laundry detergent search terms

laundry detergent45K/yr -7.3%5.2% conv.
detergent16K/yr +54.1%3.1% conv.
persil14K/yr -19.0%10.4% conv.
laundry9K/yr +43.3%2.0% conv.
top detergent9K/yr +10.3%6.4% conv.
persil laundry detergent9K/yr -26.5%14.4% conv.
liquid detergent5K/yr -5.0%4.4% conv.
washing detergent5K/yr -11.0%5.4% conv.
top4K/yr -5.8%8.5% conv.

All search terms

Top laundry detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Persil Concentrated Liquid Detergent Sensitive 2.7L

Persil$10.064.3★43 rev

Persil Fibre Intelligent Low Suds Liquid Detergent Concentrate 2.7L Packaging may vary

Persil$9.504.3★73 rev

TOP Concentrated Liquid Detergent Super Low Suds Colour Protect 1.5kg Refill

トップ$4.334.6★47 rev

Persil Concentrated Liquid Detergent Anti-Bacterial 2.7L

Persil$10.014.5★33 rev

Persil Sensitive Low Suds Liquid Detergent Refill 1.5 liters

Persil$5.554.6★17 rev

Newest

by launch date

Persil Speed Clean Quick Wash 1.18L

Persil$10.851 rev

1y ago

Dynamo Laundry Detergent Anti-Bacterial Refill 3kg

DYNAMO$9.603 rev

1y ago

bio-home Hyacinth & Nectarine Liquid Laundry Detergent Refill 900ml

bio-home$6.230 rev

2y ago

Arm & Hammer Sensitive Skin Free & Clear 140 Loads Liquid Laundry Detergent 140 Fl oz

Arm & Hammer$27.868,505 rev

3y ago

Seventh Generation Liquid Detergent Free & Clear 45oz (1.3L)

Seventh Generation$13.15183 rev

3y ago

What buyers say about laundry detergent

What buyers praise and complain about, mined from review topics.

Top return reasons

Leak-Proof85%

Smell9%

Dilute/Watery3%

Moist/Dry3%

Common questions

Is laundry detergent profitable to sell on Amazon Singapore?: The niche generates $19K/yr across 47 tracked products. 90-day search growth is +1.2%. Flapen's verdict: Skip it (42/100).
How competitive is the laundry detergent niche?: 14 brands and 12 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 90% of demand.
What does it cost to enter the laundry detergent niche?: Listings span $4.25–$33.91; the average listing price is $12.15 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.