How competitive is the Laundry Detergent niche on Amazon Singapore?

14 brands and 12 sellers compete in Laundry Detergent on Amazon Singapore. The top 5 Laundry Detergent products take 41% of clicks and its top 5 brands hold 90% of demand.

Laundry Detergent

a small market ($19K/yr) — Laundry Detergent doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37

This niche Category average · 198 niches

Is Laundry Detergent profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Laundry Detergent is a $19K/yr Amazon Singapore market (116K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 42/100.

Laundry Detergent: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.2% over the last 90 days and 1.4% of searches end in a purchase.

$19K

revenue / yr

Units sold / yr30K

Search volume / yr+1.2%116K

Conversion rate1.4%

Avg price$12.15

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers14 · 12

Top-5 product click share41%

Open market10%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 47 products

Top Laundry Detergent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Persil Concentrated Liquid Detergent Sensitive 2.7L

Price: $10.06
Rating: 4.3/5
Reviews: 43
Age: 7y ago

Persil Fibre Intelligent Low Suds Liquid Detergent Concentrate 2.7L Packaging may vary

Price: $9.50
Rating: 4.3/5
Reviews: 73
Age: 7y ago

TOP Concentrated Liquid Detergent Super Low Suds Colour Protect 1.5kg Refill

Price: $4.33
Rating: 4.6/5
Reviews: 47
Age: 7y ago

Persil Concentrated Liquid Detergent Anti-Bacterial 2.7L

Price: $10.01
Rating: 4.5/5
Reviews: 33
Age: 7y ago

Persil Sensitive Low Suds Liquid Detergent Refill 1.5 liters

Price: $5.55
Rating: 4.6/5
Reviews: 17
Age: 5y ago

Newest

by launch date

Persil Speed Clean Quick Wash 1.18L

Price: $10.85
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Dynamo Laundry Detergent Anti-Bacterial Refill 3kg

Price: $9.60
Rating: 4.0/5
Reviews: 3
Age: 1y ago

bio-home Hyacinth & Nectarine Liquid Laundry Detergent Refill 900ml

Price: $6.23
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Arm & Hammer Sensitive Skin Free & Clear 140 Loads Liquid Laundry Detergent 140 Fl oz

Price: $27.86
Rating: 4.7/5
Reviews: 8,505
Age: 3y ago

Seventh Generation Liquid Detergent Free & Clear 45oz (1.3L)

Price: $13.15
Rating: 4.7/5
Reviews: 183
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

Persil50%
トップ22%
Breeze9%
bio-home6%
Arm & Hammer3%
Seventh Generation3%
Open — no brand owns it (8 brands, 7%)

Laundry Detergent demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume116KCVR1.4%Products47Brands14Top 5 Brands90%OOS Rate31.9%Rating4.6★Reviews517Avg BSR#70

Top Laundry Detergent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

laundry detergent45K/yr -7.3%5.2% conv.
detergent16K/yr +54.1%3.1% conv.
persil14K/yr -19.0%10.4% conv.
laundry9K/yr +43.3%2.0% conv.
top detergent9K/yr +10.3%6.4% conv.
persil laundry detergent9K/yr -26.5%14.4% conv.
liquid detergent5K/yr -5.0%4.4% conv.
washing detergent5K/yr -11.0%5.4% conv.
top4K/yr -5.8%8.5% conv.

Laundry Detergent return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

85%

2Smell

3Dilute/Watery

4Moist/Dry

Common Laundry Detergent questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Laundry Detergent 42/100 on Amazon Singapore — Skip it. The niche generates $19K/yr across 47 tracked products. Search demand moved +1.2% over the last 90 days.

Laundry Detergent sells for $12.15 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $4.25–$33.91. The average incumbent carries 517 reviews — the moat a new listing must climb.