Laundry Detergent
FailShoppers spend an estimated $19K a year here, so Laundry Detergent is a Fail.
- Flapen Score
- 42 / 100Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 3742
- Market size
- $19K/yr116K searches / yr
- 90-day growth
- +1.2%search demand this quarter
- Competition
- 41%top-5 click share · 14 brands · 12 sellers
Flapen Score
Laundry Detergent against its category
The dotted line is the Health, Household and Personal Care average. Past it, Laundry Detergent is stronger. Inside it, weaker.
Market
The Laundry Detergent market on Amazon at a glance
Shoppers on Amazon Singapore searched for Laundry Detergent 116K times last year and spent an estimated $19K. The top 5 brands take 90% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.
- Searches, last 12 months
- 116K
- Growth, 90 days vs prior 90
- +1.2%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $19Ka year
- Top search term
- laundry detergent45K searches a year
02 · Price
A sale here is worth $12.15.
Listings sell for $12.15 on average, from $4.25 to $33.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At $12.15 that is $9K to $12K a year per listing.
- Average price
- $12.15under the $15 to $100 sweet spot
- Price range
- $4.25–$33.91
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 31.9% of listings are out of stock. The average listing ranks #70 within Health, Household and Personal Care. It carries 517 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 96%
- Out of stock, average day
- 31.9%
- Average rank
- #70in Health, Household and Personal Care
- Average rating
- 4.58 starsAmazon Singapore average 4.47 stars
- Average reviews
- 517per listing
- Listings tracked
- 47
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Laundry Detergent products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
12
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
7%
- Brand 150%
- Brand 222%
- Brand 39%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (8 brands, 7%)
Demand
Laundry Detergent search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct, Nov · busiest ÷ quietest = 3.0× · 11 of 12 months tracked
Search terms
Top Laundry Detergent search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- laundry detergent45K/yr
- detergent16K/yr
- persil14K/yr
- laundry9K/yr
- top detergent9K/yr
- persil laundry detergent9K/yr
- liquid detergent5K/yr
- washing detergent5K/yr
- top4K/yr
Reviews and returns
What reviews say buyers love and hate about Laundry Detergent
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
4 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Laundry Detergent questions
Answered from the same tracked data.