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L Theanine

Fail

The top 5 brands take 100% of clicks, so L Theanine is a Fail.

Flapen Score
36
36 / 100
Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37
Market size
$9K/yr4K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
97%top-5 click share · 4 brands · 13 sellers

Flapen Score

L Theanine against its category

The dotted line is the Health, Household and Personal Care average. Past it, L Theanine is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The L Theanine market on Amazon at a glance

Shoppers on Amazon Singapore searched for L Theanine 4K times last year and spent an estimated $9K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
5.9%
Market size, estimated
$9Ka year
Top search term
l theanine2K searches a year

02 · Price

A sale here is worth $35.25.

Listings sell for $35.25 on average, from $17.79 to $88.23. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $35.25 that is $0 to $4K a year per listing.

Average price
$35.25inside the $15 to $100 sweet spot
Price range
$17.79–$88.23
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #270 within Health, Household and Personal Care. It carries 1,292 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
9.0%
Average rank
#270in Health, Household and Personal Care
Average rating
4.70 starsAmazon Singapore average 4.47 stars
Average reviews
1,292per listing
Listings tracked
6

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top L Theanine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 155%
  • Brand 233%
  • Brand 39%
  • Brand 43%

Demand

L Theanine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150100Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep · busiest ÷ quietest = 2.1× · 11 of 12 months tracked

Search terms

Top L Theanine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • l theanine2K/yr
  • l-theanine1K/yr
  • theanine430/yr

FAQ

Common L Theanine questions

Answered from the same tracked data.