kids toothpaste
Skip itA small market ($673/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,684.8avg incumbent reviews — the moat a new listing must climb
Price range
Okay$2.03–$22.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.02avg listing price — sweet spot $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Market size
Bad$673$673/yr · 10K searches
According to Flapen's Amazon Singapore niche tracking, kids toothpaste is a $673/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
kids toothpaste market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $12K–$16K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #161
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 22.0%
- Avg brand age
- 92 months
- Avg seller age
- 49 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
9
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 100%
Open market
14%
- Oral-B21%
- Aquafresh17%
- Elgydium16%
- Kodomo16%
- Pearlie White10%
- Crest6%
- Open — no brand owns it (4 brands, 14%)
Demand
Weekly Amazon search volume, last 47 weeks — -37.5% search growth over the last 90 days.Top kids toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g
Oral-B$2.804.4★110 rev
Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g
Pearlie White$6.684.2★50 rev
Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams
Kodomo$3.385.0★8 rev
Oral-B Starwars Junior 6+ Years Toothpaste 92g
Oral-B$2.834.5★117 rev
Elgydium Junior Bubble Gum Toothpaste 50Ml
Elgydium$8.734.9★11 rev
Newest
by launch date
Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste
Crest$17.523,334 rev
Clinica Jr. Toothpaste Gentle Mint 60 g x 3 Medicated Product
クリニカ$8.37537 rev
Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g
Oral-B$2.80110 rev
Oral-B Starwars Junior 6+ Years Toothpaste 92g
Oral-B$2.83117 rev
Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams
Kodomo$3.388 rev
Trending
90-day click momentum
Orajel Kids Elmo Training Toothpaste Fluoride-Free 1 Pediatrician Recommended Fluoride-Free Toothpaste 1.5oz Tube
Orajel$8.734.8★
Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste
Crest$17.524.7★
Aquafresh Kids Toothpaste Little Teeth Toothpaste for 3 - 5 year olds 50ml
Aquafresh$7.154.0★
Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g
Pearlie White$6.684.2★
Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams
Kodomo$3.385.0★
Common questions
- Is kids toothpaste profitable to sell on Amazon Singapore?
- The niche generates $673/yr across 15 tracked products. 90-day search growth is -37.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the kids toothpaste niche?
- 10 brands and 9 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- What does it cost to enter the kids toothpaste niche?
- Listings span $2.03–$22.52; the average listing price is $8.02 (sweet spot $15–$100). The average incumbent carries 2,685 reviews — the moat a new listing must climb.