How competitive is the Kids Toothpaste niche on Amazon Singapore?

10 brands and 9 sellers compete in Kids Toothpaste on Amazon Singapore. The top 5 Kids Toothpaste products take 50% of clicks and its top 5 brands hold 80% of demand.

Kids Toothpaste

a small market ($673/yr) — Kids Toothpaste doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 37

This niche Category average · 198 niches

Is Kids Toothpaste profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kids Toothpaste is a $673/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 32/100.

Kids Toothpaste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.5% over the last 90 days and 0.9% of searches end in a purchase.

$673

revenue / yr

Units sold / yr2K

Search volume / yr-37.5%10K

Conversion rate0.9%

Avg price$8.02

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers10 · 9

Top-5 product click share50%

Open market20%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Top Kids Toothpaste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g

Price: $2.80
Rating: 4.4/5
Reviews: 110
Age: 5y ago

Pearlie White Enamel Safe Kids Toothpaste with Fluoride 45g

Price: $6.68
Rating: 4.2/5
Reviews: 50
Age: 8y ago

Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams

Price: $3.38
Rating: 5.0/5
Reviews: 8
Age: 6y ago

Oral-B Starwars Junior 6+ Years Toothpaste 92g

Price: $2.83
Rating: 4.5/5
Reviews: 117
Age: 5y ago

Elgydium Junior Bubble Gum Toothpaste 50Ml

Price: $8.73
Rating: 4.9/5
Reviews: 11
Age: 13y ago

Newest

by launch date

Crest Advanced Kids Fluoride Toothpaste Bubblegum Flavor 4.2 oz 3 Count Color-Changing Anticavity Toothpaste

Price: $17.52
Rating: 4.7/5
Reviews: 3,334
Age: 3y ago

Clinica Jr. Toothpaste Gentle Mint 60 g x 3 Medicated Product

Price: $8.37
Rating: 4.5/5
Reviews: 537
Age: 4y ago

Oral-B Kids Frozen 3plus Years Clean Mild Fruity Toothpaste 92g

Price: $2.80
Rating: 4.4/5
Reviews: 110
Age: 5y ago

Oral-B Starwars Junior 6+ Years Toothpaste 92g

Price: $2.83
Rating: 4.5/5
Reviews: 117
Age: 5y ago

Kodomo Extra Shield Childrens Toothpaste-Strawberry 65 grams

Price: $3.38
Rating: 5.0/5
Reviews: 8
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

14%

Oral-B21%
Aquafresh17%
Elgydium16%
Kodomo16%
Pearlie White10%
Crest6%
Open — no brand owns it (4 brands, 14%)

Kids Toothpaste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume10KCVR0.9%Products15Brands10Top 5 Brands80%OOS Rate22.0%Rating4.7★Reviews2,685Avg BSR#161

Common Kids Toothpaste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Toothpaste 32/100 on Amazon Singapore — Skip it. The niche generates $673/yr across 15 tracked products. Search demand moved -37.5% over the last 90 days.

Kids Toothpaste sells for $8.02 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $2.03–$22.52. The average incumbent carries 2,685 reviews — the moat a new listing must climb.