Kids Toothpaste
FailShoppers spend an estimated $673 a year here, so Kids Toothpaste is a Fail.
- Flapen Score
- 32 / 100Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 3732
- Market size
- $673/yr10K searches / yr
- 90-day growth
- -37.5%search demand this quarter
- Competition
- 50%top-5 click share · 10 brands · 9 sellers
Flapen Score
Kids Toothpaste against its category
The dotted line is the Health, Household and Personal Care average. Past it, Kids Toothpaste is stronger. Inside it, weaker.
Market
The Kids Toothpaste market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kids Toothpaste 10K times last year and spent an estimated $673. The top 5 brands take 80% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $673 a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -37.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $673a year
- Top search term
- kids toothpaste7K searches a year
02 · Price
A sale here is worth $8.02.
Listings sell for $8.02 on average, from $2.03 to $22.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.02 that is $0 to $802 a year per listing.
- Average price
- $8.02under the $15 to $100 sweet spot
- Price range
- $2.03–$22.52
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$802
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.0% of listings are out of stock. The average listing ranks #161 within Health, Household and Personal Care. It carries 2,685 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 22.0%
- Average rank
- #161in Health, Household and Personal Care
- Average rating
- 4.65 starsAmazon Singapore average 4.47 stars
- Average reviews
- 2,685per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 92 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 92 months
Products
Top Kids Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
9
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 100%
Open market
14%
- Brand 121%
- Brand 217%
- Brand 316%
- Brand 416%
- Brand 510%
- Brand 66%
- Open — no brand owns it (4 brands, 14%)
Demand
Kids Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 3.6× · 11 of 12 months tracked
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Toothpaste questions
Answered from the same tracked data.