How competitive is the Kids Toothbrush niche on Amazon Singapore?

8 brands and 11 sellers compete in Kids Toothbrush on Amazon Singapore. The top 5 Kids Toothbrush products take 54% of clicks and its top 5 brands hold 86% of demand.

Kids Toothbrush

a small market ($1K/yr) — Kids Toothbrush doesn't clear our bar today.

Flapen Score

Skip it

Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 37

This niche Category average · 198 niches

Is Kids Toothbrush profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kids Toothbrush is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 32/100.

Kids Toothbrush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.4% over the last 90 days and 2.8% of searches end in a purchase.

$1K

revenue / yr

Units sold / yr750

Search volume / yr-18.4%7K

Conversion rate2.8%

Avg price$7.28

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers8 · 11

Top-5 product click share54%

Open market14%

Avg brand age71 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 13 products

Top Kids Toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count

Price: $8.14
Rating: 4.7/5
Reviews: 3,646
Age: 3y ago

Colgate Kids Toothbrush Minion (2-5 Years) 1ct

Price: $3.68
Rating: 4.9/5
Reviews: 12
Age: 7y ago

Colgate T/Brush 5-9 Years Ultra s Minions

Price: $3.52
Rating: 5.0/5
Reviews: 3
Age: 7y ago

Oral-B Stages 3 Disney Frozen Toothbrush 2 count

Price: $4.09
Rating: 5.0/5
Reviews: 5
Age: 5y ago

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack

Price: $9.57
Rating: 4.8/5
Reviews: 5,382
Age: 4y ago

Newest

by launch date

Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon

Price: $11.56
Rating: 4.8/5
Reviews: 10
Age: 1y ago

KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)

Price: $3.46
Rating: 0.0/5
Reviews: 0
Age: 2y ago

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

Price: $10.62
Rating: 4.7/5
Reviews: 1,602
Age: 2y ago

Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack

Price: $9.40
Rating: 4.8/5
Reviews: 3,502
Age: 2y ago

Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm

Price: $9.40
Rating: 4.5/5
Reviews: 38
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

Colgate25%
GuruNanda24%
Oral-B16%
SKATER14%
Dr. Brown's8%
Pearlie White5%
Open — no brand owns it (2 brands, 9%)

Kids Toothbrush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume7KCVR2.8%Products13Brands8Top 5 Brands86%OOS Rate15.4%Rating4.7★Reviews1,652Avg BSR#47

Common Kids Toothbrush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Toothbrush 32/100 on Amazon Singapore — Skip it. The niche generates $1K/yr across 13 tracked products. Search demand moved -18.4% over the last 90 days.

Kids Toothbrush sells for $7.28 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.46–$11.56. The average incumbent carries 1,652 reviews — the moat a new listing must climb.