Kids Toothbrush
FailShoppers spend an estimated $1K a year here, so Kids Toothbrush is a Fail.
- Flapen Score
- 32 / 100Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 3732
- Market size
- $1K/yr7K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 54%top-5 click share · 8 brands · 11 sellers
Flapen Score
Kids Toothbrush against its category
The dotted line is the Health, Household and Personal Care average. Past it, Kids Toothbrush is stronger. Inside it, weaker.
Market
The Kids Toothbrush market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kids Toothbrush 7K times last year and spent an estimated $1K. The top 5 brands take 86% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.
- Searches, last 12 months
- 7K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $1Ka year
- Top search term
- kids toothbrush5K searches a year
02 · Price
A sale here is worth $7.28.
Listings sell for $7.28 on average, from $3.46 to $11.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $7.28 that is $0 to $728 a year per listing.
- Average price
- $7.28under the $15 to $100 sweet spot
- Price range
- $3.46–$11.56
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$728
- Returns
- 0.4%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #47 within Health, Household and Personal Care. It carries 1,652 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 100%
- Out of stock, average day
- 15.4%
- Average rank
- #47in Health, Household and Personal Care
- Average rating
- 4.69 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,652per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Kids Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
- Price
- $8.14
- Rating
- 4.7/5
- Reviews
- 3,646
- Age
- 3y ago

Colgate Kids Toothbrush Minion (2-5 Years) 1ct
- Price
- $3.68
- Rating
- 4.9/5
- Reviews
- 12
- Age
- 7y ago

Colgate T/Brush 5-9 Years Ultra s Minions
- Price
- $3.52
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 7y ago

Oral-B Stages 3 Disney Frozen Toothbrush 2 count
- Price
- $4.09
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack
- Price
- $9.57
- Rating
- 4.8/5
- Reviews
- 5,382
- Age
- 4y ago
Trending
estimated 90-day click momentum
Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
- Price
- $10.62
- Rating
- 4.7/5
- Reviews
- 1,602
- Age
- 2y ago

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count
- Price
- $8.14
- Rating
- 4.7/5
- Reviews
- 3,646
- Age
- 3y ago

Oral-B Stages 3 Disney Frozen Toothbrush 2 count
- Price
- $4.09
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5y ago

Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack
- Price
- $9.40
- Rating
- 4.8/5
- Reviews
- 3,502
- Age
- 2y ago
Newest
by launch date
Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon
- Price
- $11.56
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 1y ago

KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)
- Price
- $3.46
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)
- Price
- $10.62
- Rating
- 4.7/5
- Reviews
- 1,602
- Age
- 2y ago

Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack
- Price
- $9.40
- Rating
- 4.8/5
- Reviews
- 3,502
- Age
- 2y ago

Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm
- Price
- $9.40
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
11
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 100%
Open market
9%
- Colgate25%
- GuruNanda24%
- Oral-B16%
- SKATER14%
- Dr. Brown's8%
- Pearlie White5%
- Open — no brand owns it (2 brands, 9%)
Demand
Kids Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 3.2× · 11 of 12 months tracked
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









