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Kids Toothbrush

Fail

Shoppers spend an estimated $1K a year here, so Kids Toothbrush is a Fail.

Flapen Score
32
32 / 100
Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 37
Market size
$1K/yr7K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
54%top-5 click share · 8 brands · 11 sellers

Flapen Score

Kids Toothbrush against its category

The dotted line is the Health, Household and Personal Care average. Past it, Kids Toothbrush is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Toothbrush market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kids Toothbrush 7K times last year and spent an estimated $1K. The top 5 brands take 86% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
2.8%
Market size, estimated
$1Ka year
Top search term
kids toothbrush5K searches a year

02 · Price

A sale here is worth $7.28.

Listings sell for $7.28 on average, from $3.46 to $11.56. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $7.28 that is $0 to $728 a year per listing.

Average price
$7.28under the $15 to $100 sweet spot
Price range
$3.46–$11.56
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$728
Returns
0.4%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #47 within Health, Household and Personal Care. It carries 1,652 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#47in Health, Household and Personal Care
Average rating
4.69 starsAmazon Singapore average 4.47 stars
Average reviews
1,652per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Kids Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

9%

  • Brand 125%
  • Brand 224%
  • Brand 316%
  • Brand 414%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (2 brands, 9%)

Demand

Kids Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Black Friday '25Holiday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct · busiest ÷ quietest = 3.2× · 11 of 12 months tracked

FAQ

Common Kids Toothbrush questions

Answered from the same tracked data.