Skip to content
FlapenGet started
32

kids toothbrush

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 16Conversion 35Competition 52Returns 98Price range 0Avg price 20Brand share 31Review moat 48Quality gap 19

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,651.69

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Avg price

Bad$7.28

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Market size

Bad$1K

$1K/yr · 7K searches

Price range

Bad$3.46–$11.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Singapore niche tracking, kids toothbrush is a $1K/yr Amazon Singapore market (7K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 32/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kids toothbrush market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$4K–$5K
units × avg price
Conversion rate
2.8%
Avg BSR
#47
Page quality
0%
Prime
100%
Sponsored
15%
Out of stock
15.4%
Avg brand age
71 months
Avg seller age
49 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

11

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

9%

  • Colgate25%
  • GuruNanda24%
  • Oral-B16%
  • SKATER14%
  • Dr. Brown's8%
  • Pearlie White5%
  • Open — no brand owns it (2 brands, 9%)

Demand

Weekly Amazon search volume, last 47 weeks — -18.4% search growth over the last 90 days.
350250Spike '25Black Friday '25Holiday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
Open Trend

Top kids toothbrush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$6810%$13715%$20520%$2731101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count

GuruNanda$8.144.7★3,646 rev

2
Colgate Kids Toothbrush Minion (2-5 Years) 1ct

Colgate Kids Toothbrush Minion (2-5 Years) 1ct

Colgate$3.684.9★12 rev

3
Colgate T/Brush 5-9 Years Ultra s Minions

Colgate T/Brush 5-9 Years Ultra s Minions

Colgate$3.525.0★3 rev

4
Oral-B Stages 3 Disney Frozen Toothbrush 2 count

Oral-B Stages 3 Disney Frozen Toothbrush 2 count

Oral-B$4.095.0★5 rev

5
Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack

Dr. Browns Toddler Toothbrush Dinosaur Green and Orange 2-Pack

Dr. Brown's$9.574.8★5,382 rev

Newest

by launch date
Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon

Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon

SKATER$11.5610 rev

1y ago
KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)

KODOMO SOFT & SLIM CHILDRENS TOOTHBRUSH (2-6 YEARS)

KODOMO$3.460 rev

2y ago
GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

GuruNanda$10.621,602 rev

2y ago
Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack

Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack

Colgate$9.403,502 rev

2y ago
Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm

Skater TBCR6T-A Toothbrush For Primary School Students Ages 612 Soft Clear 3 Pieces Pokémon 23N 15.5 cm

SKATER$9.4038 rev

2y ago

Trending

90-day click momentum
Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon

Skater TB6SE Childrens Toothbrush For Elementary School Students 6-12 Years Soft 8 Pieces 6.1 inches (15.5 cm) Pokemon

SKATER$11.564.8★

▲ 298%
GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

GuruNanda Butter On Gums Kids Toothbrush - 4 Pack Extra Soft Bristles Toothbrush for Kids Multi-Colored & Fun to Use for Beginner Cleaning - Ergonomic Grip Handle - BPA & Cruelty-Free (Age 3+)

GuruNanda$10.624.7★

▲ 107%
GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count

GuruNanda Kids Toothbrush with Suction Cup & Fun Animal Designs - Soft Bristles for Healthy Gums- Non-Slippery & Mess-Free Toothbrush 3+ Age- 4 Count

GuruNanda$8.144.7★

▲ 64%
Oral-B Stages 3 Disney Frozen Toothbrush 2 count

Oral-B Stages 3 Disney Frozen Toothbrush 2 count

Oral-B$4.095.0★

▲ 52%
Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack

Colgate Extra Soft Toothbrush for Kids Kids Toothbrush Pack with Built in Suction Cup Toothbrush Holder Designed for Children Ages 2 and Up Extra Soft Bristles Bluey 2 Pack

Colgate$9.404.8★

▲ 48%

Common questions

Is kids toothbrush profitable to sell on Amazon Singapore?
The niche generates $1K/yr across 13 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (32/100).
How competitive is the kids toothbrush niche?
8 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 86% of demand.
What does it cost to enter the kids toothbrush niche?
Listings span $3.46–$11.56; the average listing price is $7.28 (sweet spot $15–$100). The average incumbent carries 1,652 reviews — the moat a new listing must climb.