How competitive is the Kids Multivitamin niche on Amazon Singapore?

9 brands and 13 sellers compete in Kids Multivitamin on Amazon Singapore. The top 5 Kids Multivitamin products take 58% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Kids Multivitamin niche?

Kids Multivitamin sells for $21.28 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $10.85–$46.74. The average incumbent carries 7,901 reviews — the moat a new listing must climb.

Kids Multivitamin

a small market ($0/yr) — Kids Multivitamin doesn't clear our bar today.

Flapen Score

Skip it

Ranks 90 of 198 Health, Household and Personal Care niches · on the category median

This niche Category average · 198 niches

Is Kids Multivitamin profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kids Multivitamin is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 37/100.

Kids Multivitamin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.8% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr500

Search volume / yr-8.8%4K

Conversion rate0.0%

Avg price$21.28

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers9 · 13

Top-5 product click share58%

Open market21%

Avg brand age103 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Kids Multivitamin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

OLLY Kids Multivitamin + Probiotic Gummy Digestive and Immune Support Vitamins A D C E B Zinc Kids Chewable Supplement Berry 50 Day Supply - 100 Count

Price: $26.02
Rating: 4.7/5
Reviews: 5,218
Age: 7y ago

Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)

Price: $16.85
Rating: 4.8/5
Reviews: 3,739
Age: 4y ago

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count

Price: $13.72
Rating: 4.7/5
Reviews: 440
Age: 6y ago

Natures Way Kids Smart Vita Gummies Multi-Vitamin + Vegies 60S

Price: $10.85
Rating: 4.5/5
Reviews: 50
Age: 11y ago

Centrum Kids 60ct

Price: $13.93
Rating: 4.6/5
Reviews: 99
Age: 7y ago

Newest

by launch date

Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)

Price: $16.85
Rating: 4.8/5
Reviews: 3,739
Age: 4y ago

Gumazing Kids Daily Gummy Vitamin Bundle: Multivitamin & Omega 3 Fish Oil 2 Pack Combo 60 Gummies Each (2 month Supply)

Price: $46.74
Rating: 0.0/5
Reviews: 0
Age: 4y ago

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count

Price: $13.72
Rating: 4.7/5
Reviews: 440
Age: 6y ago

Centrum Kids 60ct

Price: $13.93
Rating: 4.6/5
Reviews: 99
Age: 7y ago

Culturelle Kids Complete Multivitamin + Probiotic Chewable - Digestive & Immune Support for Kids - With Vitamin C D3 and Zinc - 50 Count

Price: $22.76
Rating: 4.7/5
Reviews: 5,560
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

Centrum23%
OLLY21%
SmartyPants15%
365 by Whole Foods Market10%
Natures Way10%
Nature Made6%
Open — no brand owns it (3 brands, 15%)

Kids Multivitamin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4KCVR0.0%Products13Brands9Top 5 Brands79%OOS Rate11.2%Rating4.6★Reviews7,901Avg BSR#157

Top Kids Multivitamin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids multivitamin988/yr -11.0%1.6% conv.
kids vitamin930/yr -10.5%4.5% conv.
multivitamin kids575/yr +18.5%1.9% conv.
kids vitamins677/yr -20.9%4.9% conv.
kids multivitamin gummies533/yr -12.2%5.3% conv.

What reviews say buyers love and hate about Kids Multivitamin

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Taste-Overall100%

“Kids really love the taste”

What buyers complain about

100% of reviews

Smell50%

“Awful smell and taste”

Vitamin50%

“Defective Vitamin Despite Expiry Date of 12/26”

Common Kids Multivitamin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Multivitamin 37/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 13 tracked products. Search demand moved -8.8% over the last 90 days.