Kids Multivitamin
FailShoppers spend an estimated $0 a year here, so Kids Multivitamin is a Fail.
- Flapen Score
- 37 / 100Ranks 90 of 198 Health, Household and Personal Care niches · on the category median37
- Market size
- $0/yr4K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 13 sellers
Flapen Score
Kids Multivitamin against its category
The dotted line is the Health, Household and Personal Care average. Past it, Kids Multivitamin is stronger. Inside it, weaker.
Market
The Kids Multivitamin market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kids Multivitamin 4K times last year and spent an estimated $0. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- kids multivitamin988 searches a year
02 · Price
A sale here is worth $21.28.
Listings sell for $21.28 on average, from $10.85 to $46.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.
- Average price
- $21.28inside the $15 to $100 sweet spot
- Price range
- $10.85–$46.74
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #157 within Health, Household and Personal Care. It carries 7,901 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 85%
- Out of stock, average day
- 11.2%
- Average rank
- #157in Health, Household and Personal Care
- Average rating
- 4.59 starsAmazon Singapore average 4.47 stars
- Average reviews
- 7,901per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 103 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 103 months
Products
Top Kids Multivitamin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OLLY Kids Multivitamin + Probiotic Gummy Digestive and Immune Support Vitamins A D C E B Zinc Kids Chewable Supplement Berry 50 Day Supply - 100 Count
- Price
- $26.02
- Rating
- 4.7/5
- Reviews
- 5,218
- Age
- 7y ago

Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)
- Price
- $16.85
- Rating
- 4.8/5
- Reviews
- 3,739
- Age
- 4y ago

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count
- Price
- $13.72
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 6y ago

Natures Way Kids Smart Vita Gummies Multi-Vitamin + Vegies 60S
- Price
- $10.85
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 11y ago

Centrum Kids 60ct
- Price
- $13.93
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 7y ago
Trending
estimated 90-day click momentum
Gumazing Kids Daily Gummy Vitamin Bundle: Multivitamin & Omega 3 Fish Oil 2 Pack Combo 60 Gummies Each (2 month Supply)
- Price
- $46.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

OLLY Kids Multivitamin + Probiotic Gummy Digestive and Immune Support Vitamins A D C E B Zinc Chewable Supplement Berry 35 Day Supply - 70 Count
- Price
- $19.65
- Rating
- 4.7/5
- Reviews
- 12,410
- Age
- 10y ago

SmartyPants Kids Formula Daily Gummy Multivitamin: Vitamin C D3 and Zinc for Immunity Gluten Free Omega 3 Fish Oil Vitamin B6 B12 Cherry Berry 120 Count (30 Day Supply)
- Price
- $27.87
- Rating
- 4.5/5
- Reviews
- 4,004
- Age
- 9y ago

Kids Formula & Fiber Daily Gummy Multivitamin: Fiber for Digestive Health Vitamin C D3 & Zinc for Immunity Omega 3 Fish Oil (EPA & DHA) B6 Methyl B12 120 Count (30 Day Supply)
- Price
- $24.26
- Rating
- 4.6/5
- Reviews
- 16,802
- Age
- 13y ago

Sambucol Kids Immunity Gummies 50ct
- Price
- $12.38
- Rating
- 4.0/5
- Reviews
- 17
- Age
- 7y ago
Newest
by launch date
Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)
- Price
- $16.85
- Rating
- 4.8/5
- Reviews
- 3,739
- Age
- 4y ago

Gumazing Kids Daily Gummy Vitamin Bundle: Multivitamin & Omega 3 Fish Oil 2 Pack Combo 60 Gummies Each (2 month Supply)
- Price
- $46.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count
- Price
- $13.72
- Rating
- 4.7/5
- Reviews
- 440
- Age
- 6y ago

Centrum Kids 60ct
- Price
- $13.93
- Rating
- 4.6/5
- Reviews
- 99
- Age
- 7y ago

Culturelle Kids Complete Multivitamin + Probiotic Chewable - Digestive & Immune Support for Kids - With Vitamin C D3 and Zinc - 50 Count
- Price
- $22.76
- Rating
- 4.7/5
- Reviews
- 5,560
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
13
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
58%
Top 20: 100%
Open market
15%
- Centrum23%
- OLLY21%
- SmartyPants15%
- 365 by Whole Foods Market10%
- Natures Way10%
- Nature Made6%
- Open — no brand owns it (3 brands, 15%)
Demand
Kids Multivitamin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 3.5× · 11 of 12 months tracked
Search terms
Top Kids Multivitamin search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids multivitamin988/yr
- kids vitamin930/yr
- multivitamin kids575/yr
- kids vitamins677/yr
- kids multivitamin gummies533/yr
Reviews and returns
What reviews say buyers love and hate about Kids Multivitamin
We read the reviews and the return reasons for every product selling here.
“Awful smell and taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Multivitamin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









