Is kids multivitamin profitable to sell on Amazon Singapore?

The niche generates $0/yr across 13 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (37/100).

How competitive is the kids multivitamin niche?

9 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in kids multivitamin?

Top complaints mined from reviews: Smell, Vitamin. The return rate is 0.0%.

What does it cost to enter the kids multivitamin niche?

Listings span $10.85–$46.74; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 7,901 reviews — the moat a new listing must climb.

kids multivitamin

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Great$21.28

avg listing price — sweet spot $15–$100

Price range

Great$10.85–$46.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,901.15

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.8%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 4K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, kids multivitamin is a $0/yr Amazon Singapore market (4K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

kids multivitamin market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$11K; units × avg price
Conversion rate: 0.0%
Avg BSR: #157
Page quality: 0%
Prime: 85%
Sponsored: 15%
Out of stock: 11.2%
Avg brand age: 103 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

Centrum23%
OLLY21%
SmartyPants15%
365 by Whole Foods Market10%
Natures Way10%
Nature Made6%
Open — no brand owns it (3 brands, 15%)

Demand

Weekly Amazon search volume, last 46 weeks — -8.8% search growth over the last 90 days.

Open Trend

Top kids multivitamin search terms

kids multivitamin988/yr -11.0%1.6% conv.
kids vitamin930/yr -10.5%4.5% conv.
multivitamin kids575/yr +18.5%1.9% conv.
kids vitamins677/yr -20.9%4.9% conv.
kids multivitamin gummies533/yr -12.2%5.3% conv.

All search terms

Top kids multivitamin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OLLY Kids Multivitamin + Probiotic Gummy Digestive and Immune Support Vitamins A D C E B Zinc Kids Chewable Supplement Berry 50 Day Supply - 100 Count

OLLY$26.024.7★5,218 rev

Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)

Centrum$16.854.8★3,739 rev

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count

365 by Whole Foods Market$13.724.7★440 rev

Natures Way Kids Smart Vita Gummies Multi-Vitamin + Vegies 60S

Natures Way$10.854.5★50 rev

Centrum Kids 60ct

Centrum$13.934.6★99 rev

Newest

by launch date

Centrum Kids Multivitamin Gummies Tropical Punch Flavor Made with Natural Flavors 150 Count 150 Day Supply (Pack of 1)

Centrum$16.853,739 rev

4y ago

Gumazing Kids Daily Gummy Vitamin Bundle: Multivitamin & Omega 3 Fish Oil 2 Pack Combo 60 Gummies Each (2 month Supply)

GUMAZING$46.740 rev

4y ago

365 by Whole Foods Market Childrens Gummy Multivitamin 60 Count

365 by Whole Foods Market$13.72440 rev

6y ago

Centrum Kids 60ct

Centrum$13.9399 rev

7y ago

Culturelle Kids Complete Multivitamin + Probiotic Chewable - Digestive & Immune Support for Kids - With Vitamin C D3 and Zinc - 50 Count

Culturelle$22.765,560 rev

7y ago

What buyers say about kids multivitamin

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall100%

“Kids really love the taste”

What buyers complain about

Smell50%

“Awful smell and taste”

Vitamin50%

“Defective Vitamin Despite Expiry Date of 12/26”

Common questions

Is kids multivitamin profitable to sell on Amazon Singapore?: The niche generates $0/yr across 13 tracked products. 90-day search growth is -8.8%. Flapen's verdict: Skip it (37/100).
How competitive is the kids multivitamin niche?: 9 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in kids multivitamin?: Top complaints mined from reviews: Smell, Vitamin. The return rate is 0.0%.
What does it cost to enter the kids multivitamin niche?: Listings span $10.85–$46.74; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 7,901 reviews — the moat a new listing must climb.