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Kids Multivitamin

Fail

Shoppers spend an estimated $0 a year here, so Kids Multivitamin is a Fail.

Flapen Score
37
37 / 100
Ranks 90 of 198 Health, Household and Personal Care niches · on the category median
Market size
$0/yr4K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
58%top-5 click share · 9 brands · 13 sellers

Flapen Score

Kids Multivitamin against its category

The dotted line is the Health, Household and Personal Care average. Past it, Kids Multivitamin is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Multivitamin market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kids Multivitamin 4K times last year and spent an estimated $0. The top 5 brands take 79% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
4K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Top search term
kids multivitamin988 searches a year

02 · Price

A sale here is worth $21.28.

Listings sell for $21.28 on average, from $10.85 to $46.74. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $21.28 that is $0 to $2K a year per listing.

Average price
$21.28inside the $15 to $100 sweet spot
Price range
$10.85–$46.74
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

15% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #157 within Health, Household and Personal Care. It carries 7,901 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
15%
Prime listings
85%
Out of stock, average day
11.2%
Average rank
#157in Health, Household and Personal Care
Average rating
4.59 starsAmazon Singapore average 4.47 stars
Average reviews
7,901per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 103 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
103 months

Products

Top Kids Multivitamin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

13

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

15%

  • Brand 123%
  • Brand 221%
  • Brand 315%
  • Brand 410%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (3 brands, 15%)

Demand

Kids Multivitamin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200150Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 3.5× · 11 of 12 months tracked

Search terms

Top Kids Multivitamin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids multivitamin988/yr
  • kids vitamin930/yr
  • multivitamin kids575/yr
  • kids vitamins677/yr
  • kids multivitamin gummies533/yr

Reviews and returns

What reviews say buyers love and hate about Kids Multivitamin

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Awful smell and taste”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

3 topics

NegativePositive

FAQ

Common Kids Multivitamin questions

Answered from the same tracked data.