Kids Electric Toothbrush
FailShoppers spend an estimated $13K a year here, so Kids Electric Toothbrush is a Fail.
- Flapen Score
- 45 / 100Top 16% of 198 Health, Household and Personal Care niches · +8 vs the category median of 3745
- Market size
- $13K/yr9K searches / yr
- 90-day growth
- +32.9%search demand this quarter
- Competition
- 55%top-5 click share · 6 brands · 11 sellers
Flapen Score
Kids Electric Toothbrush against its category
The dotted line is the Health, Household and Personal Care average. Past it, Kids Electric Toothbrush is stronger. Inside it, weaker.
Market
The Kids Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon Singapore searched for Kids Electric Toothbrush 9K times last year and spent an estimated $13K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 9K
- Growth, 90 days vs prior 90
- +32.9%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $13Ka year
- Top search term
- kids electric toothbrush3K searches a year
02 · Price
A sale here is worth $28.56.
Listings sell for $28.56 on average, from $9.35 to $52.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.56 that is $0 to $3K a year per listing.
- Average price
- $28.56inside the $15 to $100 sweet spot
- Price range
- $9.35–$52.60
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
11% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #17 within Health, Household and Personal Care. It carries 4,263 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 95%
- Out of stock, average day
- 14.9%
- Average rank
- #17in Health, Household and Personal Care
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 4,263per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Kids Electric Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago

Oral-B Pro Kids Disney Frozen Electric Toothbrush Childrens Dental Routine 3+ Years Replacement Frozen Round Head Oral B for Gentle Brushing
- Price
- $33.82
- Rating
- 4.7/5
- Reviews
- 5,384
- Age
- 2y ago

Oral-B Pro Kids Lion King Electric Toothbrush Designed by Braun
- Price
- $33.87
- Rating
- 4.6/5
- Reviews
- 2,855
- Age
- 1y ago

Oral-B Kids Battery Toothbrush Featuring Marvels Spiderman Soft Bristles for Kids 3+
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 3,436
- Age
- 3y ago

Oral-B Kids Electric Toothbrush Spiderman 3+ (Battery-Powered)
- Price
- $19.00
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago
Trending
estimated 90-day click momentum
Sonic Electric - Childrens Toothbrush 4 Sonic Vibration Cleaning Modes Waterproof with 3 Replacement Brush Heads and LED Lights Suitable for Boys Girls Travel Camping
- Price
- $26.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Oral-B Kids Battery Toothbrush Featuring Marvels Spiderman Soft Bristles for Kids 3+
- Price
- $11.54
- Rating
- 4.7/5
- Reviews
- 3,436
- Age
- 3y ago

FIREFLY Clean N Protect Sonic The Hedgehog Toothbrush with 3D hygienic Cover Premium Soft Bristles Anti-Slip Grip Handle Battery Included Ages 3+ 3 Piece Set (Pack of 1)
- Price
- $16.98
- Rating
- 4.7/5
- Reviews
- 3,439
- Age
- 3y ago

Oral-B Pro Kids Lion King Electric Toothbrush Designed by Braun
- Price
- $33.87
- Rating
- 4.6/5
- Reviews
- 2,855
- Age
- 1y ago

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601
- Price
- $31.85
- Rating
- 4.4/5
- Reviews
- 1,337
- Age
- 3y ago
Newest
by launch date
Sonic Electric - Childrens Toothbrush 4 Sonic Vibration Cleaning Modes Waterproof with 3 Replacement Brush Heads and LED Lights Suitable for Boys Girls Travel Camping
- Price
- $26.77
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Oral-B Pro Kids Lion King Electric Toothbrush Designed by Braun
- Price
- $33.87
- Rating
- 4.6/5
- Reviews
- 2,855
- Age
- 1y ago

Oral-B Pro Kids Spider-Man Marvel Childrens Electric Toothbrush 1 Soft Brush Brush 1 Travel Case Timer and Vibration Rechargeable Battery 4 Stickers Ages 3 and Up
- Price
- $37.59
- Rating
- 4.7/5
- Reviews
- 5,384
- Age
- 2y ago

Oral-B Pro Junior Childrens Electric Toothbrush - Electric Toothbrush for Children from 6 Years Includes Soft Bristles Pressure Sensor & Timer and 3 Cleaning Modes Sensitive for Dental Care
- Price
- $42.44
- Rating
- 4.2/5
- Reviews
- 1,792
- Age
- 2y ago

Oral-B Pro Kids Disney Frozen Electric Toothbrush Childrens Dental Routine 3+ Years Replacement Frozen Round Head Oral B for Gentle Brushing
- Price
- $33.82
- Rating
- 4.7/5
- Reviews
- 5,384
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
11
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 100%
Open market
0%
- Oral-B73%
- Philips Sonicare15%
- Philips5%
- FIREFLY3%
- Colgate2%
- Generic2%
Demand
Kids Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked
Search terms
Top Kids Electric Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kids electric toothbrush3K/yr
- electric toothbrush kids3K/yr
- oral b kids2K/yr
- oral b kids electric toothbrush1K/yr
- oral b electric toothbrush kids990/yr
Reviews and returns
What reviews say buyers love and hate about Kids Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“not a single use item”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kids Electric Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









