Skip to content

Kids Electric Toothbrush

Fail

Shoppers spend an estimated $13K a year here, so Kids Electric Toothbrush is a Fail.

Flapen Score
45
45 / 100
Top 16% of 198 Health, Household and Personal Care niches · +8 vs the category median of 37
Market size
$13K/yr9K searches / yr
90-day growth
+32.9%search demand this quarter
Competition
55%top-5 click share · 6 brands · 11 sellers

Flapen Score

Kids Electric Toothbrush against its category

The dotted line is the Health, Household and Personal Care average. Past it, Kids Electric Toothbrush is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Electric Toothbrush market on Amazon at a glance

Shoppers on Amazon Singapore searched for Kids Electric Toothbrush 9K times last year and spent an estimated $13K. The top 5 brands take 98% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +32.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
+32.9%
Conversion, latest week
4.8%
Market size, estimated
$13Ka year
Top search term
kids electric toothbrush3K searches a year

02 · Price

A sale here is worth $28.56.

Listings sell for $28.56 on average, from $9.35 to $52.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $28.56 that is $0 to $3K a year per listing.

Average price
$28.56inside the $15 to $100 sweet spot
Price range
$9.35–$52.60
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #17 within Health, Household and Personal Care. It carries 4,263 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
95%
Out of stock, average day
14.9%
Average rank
#17in Health, Household and Personal Care
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
4,263per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Kids Electric Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

11

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 215%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Kids Electric Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Oct, Nov · busiest ÷ quietest = 1.9× · 11 of 12 months tracked

Search terms

Top Kids Electric Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids electric toothbrush3K/yr
  • electric toothbrush kids3K/yr
  • oral b kids2K/yr
  • oral b kids electric toothbrush1K/yr
  • oral b electric toothbrush kids990/yr

Reviews and returns

What reviews say buyers love and hate about Kids Electric Toothbrush

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Ease Of Use”
0.3%of orders come back
“not a single use item”
A buyer, on “Ease Of Use”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Kids Electric Toothbrush questions

Answered from the same tracked data.