How competitive is the Kids Electric Toothbrush niche on Amazon Singapore?

6 brands and 11 sellers compete in Kids Electric Toothbrush on Amazon Singapore. The top 5 Kids Electric Toothbrush products take 55% of clicks and its top 5 brands hold 98% of demand.

What does it cost to enter the Kids Electric Toothbrush niche?

Kids Electric Toothbrush sells for $28.56 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $9.35–$52.60. The average incumbent carries 4,263 reviews — the moat a new listing must climb.

Kids Electric Toothbrush

a small market ($13K/yr) — Kids Electric Toothbrush doesn't clear our bar today.

Flapen Score

Skip it

Top 16% of 198 Health, Household and Personal Care niches · +8 vs the category median of 37

This niche Category average · 198 niches

Is Kids Electric Toothbrush profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Kids Electric Toothbrush is a $13K/yr Amazon Singapore market (9K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 45/100.

Kids Electric Toothbrush: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +32.9% over the last 90 days and 4.8% of searches end in a purchase.

$13K

revenue / yr

Units sold / yr500

Search volume / yr+32.9%9K

Conversion rate4.8%

Avg price$28.56

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 11

Top-5 product click share55%

Open market2%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Kids Electric Toothbrush products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Philips Sonicare for Kids Design a Pet Edition Corded Electric HX3601

Price: $31.85
Rating: 4.4/5
Reviews: 1,337
Age: 3y ago

Oral-B Pro Kids Disney Frozen Electric Toothbrush Childrens Dental Routine 3+ Years Replacement Frozen Round Head Oral B for Gentle Brushing

Price: $33.82
Rating: 4.7/5
Reviews: 5,384
Age: 2y ago

Oral-B Pro Kids Lion King Electric Toothbrush Designed by Braun

Price: $33.87
Rating: 4.6/5
Reviews: 2,855
Age: 1y ago

Oral-B Kids Battery Toothbrush Featuring Marvels Spiderman Soft Bristles for Kids 3+

Price: $11.54
Rating: 4.7/5
Reviews: 3,436
Age: 3y ago

Oral-B Kids Electric Toothbrush Spiderman 3+ (Battery-Powered)

Price: $19.00
Rating: 4.4/5
Reviews: 43
Age: 3y ago

Newest

by launch date

Sonic Electric - Childrens Toothbrush 4 Sonic Vibration Cleaning Modes Waterproof with 3 Replacement Brush Heads and LED Lights Suitable for Boys Girls Travel Camping

Price: $26.77
Rating: 0.0/5
Reviews: 0
Age: 1y ago

Oral-B Pro Kids Lion King Electric Toothbrush Designed by Braun

Price: $33.87
Rating: 4.6/5
Reviews: 2,855
Age: 1y ago

Oral-B Pro Kids Spider-Man Marvel Childrens Electric Toothbrush 1 Soft Brush Brush 1 Travel Case Timer and Vibration Rechargeable Battery 4 Stickers Ages 3 and Up

Price: $37.59
Rating: 4.7/5
Reviews: 5,384
Age: 2y ago

Oral-B Pro Junior Childrens Electric Toothbrush - Electric Toothbrush for Children from 6 Years Includes Soft Bristles Pressure Sensor & Timer and 3 Cleaning Modes Sensitive for Dental Care

Price: $42.44
Rating: 4.2/5
Reviews: 1,792
Age: 2y ago

Oral-B Pro Kids Disney Frozen Electric Toothbrush Childrens Dental Routine 3+ Years Replacement Frozen Round Head Oral B for Gentle Brushing

Price: $33.82
Rating: 4.7/5
Reviews: 5,384
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

Oral-B73%
Philips Sonicare15%
Philips5%
FIREFLY3%
Colgate2%
Generic2%

Kids Electric Toothbrush demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume9KCVR4.8%Products19Brands6Top 5 Brands98%OOS Rate14.9%Rating4.6★Reviews4,263Avg BSR#17

Top Kids Electric Toothbrush search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kids electric toothbrush3K/yr +59.6%2.2% conv.
electric toothbrush kids3K/yr -3.3%1.3% conv.
oral b kids2K/yr +30.7%2.2% conv.
oral b kids electric toothbrush1K/yr +60.7%2.3% conv.
oral b electric toothbrush kids990/yr +36.2%2.7% conv.

What reviews say buyers love and hate about Kids Electric Toothbrush

What buyers mention most, as a share of all reviews.

What buyers love

67% of reviews

Gifting Purpose50%

“Buying for gift”

Design-Overall17%

“Nice design and lucky for us, we did receive Elsa character and not something else”

What buyers complain about

67% of reviews

Ease Of Use33%

“not a single use item”

Size-Overall33%

“Now let's start with the size - the brush head is BIG”

Kids Electric Toothbrush return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

40%

2Rusts/Corrodes

20%

3Advertised Vs Actual Product

20%

4Charging

20%

Common Kids Electric Toothbrush questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Kids Electric Toothbrush 45/100 on Amazon Singapore — Skip it. The niche generates $13K/yr across 19 tracked products. Search demand moved +32.9% over the last 90 days.

Kids Electric Toothbrush buyers on Amazon Singapore complain most about Ease Of Use, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.3%.