Humidifier
FailShoppers spend an estimated $0 a year here, so Humidifier is a Fail.
- Flapen Score
- 32 / 100Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 3732
- Market size
- $0/yr11K searches / yr
- 90-day growth
- -20.9%search demand this quarter
- Competition
- 87%top-5 click share · 6 brands · 23 sellers
Flapen Score
Humidifier against its category
The dotted line is the Health, Household and Personal Care average. Past it, Humidifier is stronger. Inside it, weaker.
Market
The Humidifier market on Amazon at a glance
Shoppers on Amazon Singapore searched for Humidifier 11K times last year and spent an estimated $0. The top 5 brands take 100% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 11K
- Growth, 90 days vs prior 90
- -20.9%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Top search term
- humidifier8K searches a year
02 · Price
A sale here is worth $48.88.
Listings sell for $48.88 on average, from $12.41 to $108.80. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $48.88 that is $0 to $5K a year per listing.
- Average price
- $48.88inside the $15 to $100 sweet spot
- Price range
- $12.41–$108.80
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 0.3%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #9 within Health, Household and Personal Care. It carries 8,074 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 8.3%
- Average rank
- #9in Health, Household and Personal Care
- Average rating
- 4.25 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,074per listing
- Listings tracked
- 9
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Humidifier products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
- Price
- $54.06
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 2y ago

Levoit Classic 160 Ultrasonic Humidifier | 25 Hours Humidification | 2.5L Water Tank | 360 Mist | 2 Years Warranty
- Price
- $45.74
- Rating
- 4.4/5
- Reviews
- 27,248
- Age
- 2y ago

Xiaomi Smart Humidifier 2 EU
- Price
- $49.60
- Rating
- 4.0/5
- Reviews
- 355
- Age
- 3y ago

Xiaomi Humidifier 2 Lite EU
- Price
- $33.46
- Rating
- 4.1/5
- Reviews
- 283
- Age
- 2y ago

LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser
- Price
- $108.80
- Rating
- 4.3/5
- Reviews
- 1,165
- Age
- 1y ago
Trending
estimated 90-day click momentum
Levoit Classic 160 Ultrasonic Humidifier | 25 Hours Humidification | 2.5L Water Tank | 360 Mist | 2 Years Warranty
- Price
- $45.74
- Rating
- 4.4/5
- Reviews
- 27,248
- Age
- 2y ago

Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

Xiaomi Smart Humidifier 2 EU
- Price
- $49.60
- Rating
- 4.0/5
- Reviews
- 355
- Age
- 3y ago

Xiaomi Humidifier 2 Lite EU
- Price
- $33.46
- Rating
- 4.1/5
- Reviews
- 283
- Age
- 2y ago

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
- Price
- $54.06
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 2y ago
Newest
by launch date
Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
- Price
- $12.41
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 10mo ago

LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser
- Price
- $108.80
- Rating
- 4.3/5
- Reviews
- 1,165
- Age
- 1y ago

2L Double Spray Humidifier USB Large Capacity humidifier Silent Large Spray Suitable for Bedroom Office and Other Spaces (Green)
- Price
- $26.72
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago

Xiaomi Humidifier 2 Lite EU
- Price
- $33.46
- Rating
- 4.1/5
- Reviews
- 283
- Age
- 2y ago

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
- Price
- $54.06
- Rating
- 4.4/5
- Reviews
- 4,496
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
23
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Levoit59%
- XIAOMI28%
- MOVTIP5%
- ZGHQHCDRH3%
- Homvana2%
- Toonorm2%
- Open — no brand owns it (0%)
Demand
Humidifier search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Humidifier search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- humidifier8K/yr
- humidifier for bedroom3K/yr
- levoit humidifier508/yr
Reviews and returns
What reviews say buyers love and hate about Humidifier
We read the reviews and the return reasons for every product selling here.
“Helpful products, good price-performance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Humidifier questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









