humidifier
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$48.88avg listing price — sweet spot $15–$100
Price range
Great$12.41–$108.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad8,073.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 11K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, humidifier is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
humidifier market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $12K–$24K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 67%
- Out of stock
- 8.3%
- Avg brand age
- 52 months
- Avg seller age
- 76 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Levoit59%
- XIAOMI28%
- MOVTIP5%
- ZGHQHCDRH3%
- Homvana2%
- Toonorm2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 47 weeks — -20.9% search growth over the last 90 days.Top humidifier search terms
- humidifier8K/yr
- humidifier for bedroom3K/yr
- levoit humidifier508/yr
Top humidifier products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
Levoit$54.064.4★4,496 rev
Levoit Classic 160 Ultrasonic Humidifier | 25 Hours Humidification | 2.5L Water Tank | 360 Mist | 2 Years Warranty
Levoit$45.744.4★27,248 rev
Xiaomi Smart Humidifier 2 EU
XIAOMI$49.604.0★355 rev
Xiaomi Humidifier 2 Lite EU
XIAOMI$33.464.1★283 rev
LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser
Levoit$108.804.3★1,165 rev
Newest
by launch date
Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
ZGHQHCDRH$12.412 rev
LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser
Levoit$108.801,165 rev
2L Double Spray Humidifier USB Large Capacity humidifier Silent Large Spray Suitable for Bedroom Office and Other Spaces (Green)
Toonorm$26.720 rev
Xiaomi Humidifier 2 Lite EU
XIAOMI$33.46283 rev
LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
Levoit$54.064,496 rev
Trending
90-day click momentumLevoit Classic 160 Ultrasonic Humidifier | 25 Hours Humidification | 2.5L Water Tank | 360 Mist | 2 Years Warranty
Levoit$45.744.4★
Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)
ZGHQHCDRH$12.414.5★
Xiaomi Smart Humidifier 2 EU
XIAOMI$49.604.0★
Xiaomi Humidifier 2 Lite EU
XIAOMI$33.464.1★
LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free
Levoit$54.064.4★
What buyers say about humidifier
What buyers praise and complain about, mined from review topics.What buyers love
“Helpful products, good price-performance”
Top return reasons
Common questions
- Is humidifier profitable to sell on Amazon Singapore?
- The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (32/100).
- How competitive is the humidifier niche?
- 6 brands and 23 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the humidifier niche?
- Listings span $12.41–$108.80; the average listing price is $48.88 (sweet spot $15–$100). The average incumbent carries 8,074 reviews — the moat a new listing must climb.