How competitive is the Humidifier niche on Amazon Singapore?

6 brands and 23 sellers compete in Humidifier on Amazon Singapore. The top 5 Humidifier products take 87% of clicks and its top 5 brands hold 100% of demand.

Humidifier

a small market ($0/yr) — Humidifier doesn't clear our bar today.

Flapen Score

Skip it

Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 37

This niche Category average · 198 niches

Is Humidifier profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Humidifier is a $0/yr Amazon Singapore market (11K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Humidifier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.9% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr500

Search volume / yr-20.9%11K

Conversion rate0.0%

Avg price$48.88

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers6 · 23

Top-5 product click share87%

Open market0%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 9 products

Top Humidifier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free

Price: $54.06
Rating: 4.4/5
Reviews: 4,496
Age: 2y ago

Levoit Classic 160 Ultrasonic Humidifier | 25 Hours Humidification | 2.5L Water Tank | 360 Mist | 2 Years Warranty

Price: $45.74
Rating: 4.4/5
Reviews: 27,248
Age: 2y ago

Xiaomi Smart Humidifier 2 EU

Price: $49.60
Rating: 4.0/5
Reviews: 355
Age: 3y ago

Xiaomi Humidifier 2 Lite EU

Price: $33.46
Rating: 4.1/5
Reviews: 283
Age: 2y ago

LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser

Price: $108.80
Rating: 4.3/5
Reviews: 1,165
Age: 1y ago

Newest

by launch date

Colorful Portable Mini Humidifier Essential Oil Diffuser Aroma Essential Oil USB Cool Mist Humidifier 2 Adjustable Mist Modes Super Quiet for Car Office Bedroom (WHITE)

Price: $12.41
Rating: 4.5/5
Reviews: 2
Age: 10mo ago

LEVOIT Humidifier for Bedroom Baby Home 6L Large Tank Top-Fill Cool Mist Air Humidifier with Quiet Sleep Auto Mode Smart App & Alexa Control Essential Oil Diffuser

Price: $108.80
Rating: 4.3/5
Reviews: 1,165
Age: 1y ago

2L Double Spray Humidifier USB Large Capacity humidifier Silent Large Spray Suitable for Bedroom Office and Other Spaces (Green)

Price: $26.72
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Xiaomi Humidifier 2 Lite EU

Price: $33.46
Rating: 4.1/5
Reviews: 283
Age: 2y ago

LEVOIT Humidifiers for Bedroom Large Room (3L Water Tank) Cool Mist for Home Whole House Quiet for Baby Kids Nursery Top-fill Ajustable 360 Rotation Nozzle Auto Shutoff BPA-Free

Price: $54.06
Rating: 4.4/5
Reviews: 4,496
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

Levoit59%
XIAOMI28%
MOVTIP5%
ZGHQHCDRH3%
Homvana2%
Toonorm2%
Open — no brand owns it (0%)

Humidifier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume11KCVR0.0%Products9Brands6Top 5 Brands100%OOS Rate8.3%Rating4.3★Reviews8,074Avg BSR#9

Top Humidifier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

humidifier8K/yr -8.8%1.7% conv.
humidifier for bedroom3K/yr -53.3%2.7% conv.
levoit humidifier508/yr +25.7%2.1% conv.

What reviews say buyers love and hate about Humidifier

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money100%

“Helpful products, good price-performance”

Humidifier return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

29%

2Size-Overall

21%

3Compatibility-Overall

14%

4Spray/Flow

14%

5Water Resistance

14%

Common Humidifier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Humidifier 32/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -20.9% over the last 90 days.

Humidifier sells for $48.88 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $12.41–$108.80. The average incumbent carries 8,074 reviews — the moat a new listing must climb.