Hand Sanitizer
FailShoppers spend an estimated $2K a year here, so Hand Sanitizer is a Fail.
- Flapen Score
- 27 / 100Ranks 177 of 198 Health, Household and Personal Care niches · −10 vs the category median of 3727
- Market size
- $2K/yr10K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 7 sellers
Flapen Score
Hand Sanitizer against its category
The dotted line is the Health, Household and Personal Care average. Past it, Hand Sanitizer is stronger. Inside it, weaker.
Market
The Hand Sanitizer market on Amazon at a glance
Shoppers on Amazon Singapore searched for Hand Sanitizer 10K times last year and spent an estimated $2K. The top 5 brands take 96% of clicks. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $2Ka year
- Top search term
- hand sanitizer7K searches a year
02 · Price
A sale here is worth $8.93.
Listings sell for $8.93 on average, from $2.60 to $29.92. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $8.93 that is $0 to $893 a year per listing.
- Average price
- $8.93under the $15 to $100 sweet spot
- Price range
- $2.60–$29.92
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$893
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #9 within Health, Household and Personal Care. It carries 1,525 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 90%
- Out of stock, average day
- 12.0%
- Average rank
- #9in Health, Household and Personal Care
- Average rating
- 4.72 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,525per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hand Sanitizer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ICM Pharma Hygin-X Antiseptic Handrub with moisturiser 500ml
- Price
- $8.49
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6y ago

Dettol Instant Hand Sanitiser Original Kills 99.9% Germ Rinse Free & Non-Sticky 200Ml Pump Bottle
- Price
- $9.14
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 9y ago

Dettol Instant Hand sanitizer Original 50ml
- Price
- $3.30
- Rating
- 4.6/5
- Reviews
- 162
- Age
- 9y ago

Dettol Instant Hand sanitizer Refresh 50ml
- Price
- $3.11
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7y ago

Dr. BronnerS Lavender Hand Sanitizer 59 Ml
- Price
- $9.12
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 13y ago
Trending
estimated 90-day click momentum
3x120ml Value Pack70% IPA Alcohol Spray | Disinfectant & Antiseptic
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Babyganics Foaming Pump Hand Sanitizer Alcohol Free Unscented Kills 99.9% of Germs 8.45oz- Pack of 3
- Price
- $29.92
- Rating
- 4.7/5
- Reviews
- 13,923
- Age
- 12y ago

Dr. BronnerS Peppermint Hand Sanitizer 59ml
- Price
- $9.14
- Rating
- 4.7/5
- Reviews
- 883
- Age
- 7y ago

Dettol Instant Hand sanitizer Refresh 50ml
- Price
- $3.11
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7y ago

Dr. BronnerS Lavender Hand Sanitizer 59 Ml
- Price
- $9.12
- Rating
- 4.5/5
- Reviews
- 162
- Age
- 13y ago
Newest
by launch date
3x120ml Value Pack70% IPA Alcohol Spray | Disinfectant & Antiseptic
- Price
- $9.87
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 1y ago

Dettol Disinfectant 2-in-1 Sanitizer Spray Protects Skin & Surfaces Soft on Skin with Aloe Vera Extract Kills 99.9% of Germs Instant Protection Anytime Anywhere 50Ml
- Price
- $4.55
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4y ago

Watsons Hand Sanitiser Pure Ocean (Suitable For Children) 13Ml
- Price
- $2.60
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

ICM Pharma Hygin-X Antiseptic Handrub with moisturiser 500ml
- Price
- $8.49
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 6y ago

Dettol Instant Hand sanitizer Refresh 50ml
- Price
- $3.11
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
7
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Dettol50%
- ICM Pharma22%
- Dr. Bronner's14%
- Generic5%
- BabyGanics5%
- WATSONS4%
- Open — no brand owns it (0%)
Demand
Hand Sanitizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4× · 11 of 12 months tracked
Search terms
Top Hand Sanitizer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hand sanitizer7K/yr
- hand sanitizer spray1K/yr
- sanitizer1K/yr
- sanitiser388/yr
- hand sanitiser762/yr
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Sanitizer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









