floor cleaner
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Review moat
Good516.31avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.83–$17.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Avg price
Bad$6.98avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$3K$3K/yr · 26K searches
According to Flapen's Amazon Singapore niche tracking, floor cleaner is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
floor cleaner market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #48
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 25%
- Out of stock
- 43.9%
- Avg brand age
- 77 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
11
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
40%
Top 20: 89%
Open market
4%
- MAGICLEAN41%
- bio-home18%
- Mr Muscle15%
- Dettol15%
- Sofix3%
- Method3%
- Open — no brand owns it (3 brands, 4%)
Demand
Weekly Amazon search volume, last 47 weeks — -9.7% search growth over the last 90 days.Top floor cleaner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
bio-home Floor Cleaner Lemongrass and Green Tea 1.5L
bio-home$6.704.4★32 rev
Dettol Multi Surface Cleaner Lavender 2.5L
Dettol$7.144.6★27 rev
MAGICLEAN Floor Lemon 2L
MAGICLEAN$5.074.7★80 rev
Magiclean Floor Lavender 2L
MAGICLEAN$4.834.7★80 rev
bio-home Lavender & Bergamot Floor Cleaner 1.5L
bio-home$6.654.7★5 rev
Newest
by launch date
Magiclean Floor Cleaner - Botanical Fresh (Baby & Pet Friendly) 1800ml
MAGICLEAN$5.932 rev
Magiclean Floor Cleaner Fresh Floral 2.8L
MAGICLEAN$5.245 rev
bio-home Lavender & Bergamot Floor Cleaner 1.5L
bio-home$6.655 rev
Magiclean Floor Cleaner Natural Essence Calming Serenity 1.8L
MAGICLEAN$5.0110 rev
Magiclean Floor Cleaner Natural Essence Soothing Zen 1.8L
MAGICLEAN$5.055 rev
Trending
90-day click momentum
Mr Muscle Multi Purpose Cleaner Lemon 2L
Mr Muscle$5.604.0★
Leifheit L41418 Power Floor Cleaner 1L
Leifheit$17.754.4★
Mr Muscle Multi Purpose Cleaner Morning Freshness 2L
Mr Muscle$5.674.8★
Mr Muscle Multi Purpose Cleaner Ocean Escape 2L
Mr Muscle$5.605.0★
Mr Muscle Multi-Purpose Cleaner Ocean Escape Ocean Escape 3.7 liters
Mr Muscle$7.665.0★
What buyers say about floor cleaner
What buyers praise and complain about, mined from review topics.What buyers love
“Nice pleasant fragrance”
“Good product”
“Leaves the floor clean”
“Lather well, fast delivery too”
“Ease of use”
Top return reasons
Common questions
- Is floor cleaner profitable to sell on Amazon Singapore?
- The niche generates $3K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.7%. Flapen's verdict: Skip it (36/100).
- How competitive is the floor cleaner niche?
- 9 brands and 11 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 93% of demand.
- What does it cost to enter the floor cleaner niche?
- Listings span $4.83–$17.75; the average listing price is $6.98 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.