How competitive is the Floor Cleaner niche on Amazon Singapore?

9 brands and 11 sellers compete in Floor Cleaner on Amazon Singapore. The top 5 Floor Cleaner products take 40% of clicks and its top 5 brands hold 93% of demand.

Floor Cleaner

a small market ($3K/yr) — Floor Cleaner doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37

This niche Category average · 198 niches

Is Floor Cleaner profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Floor Cleaner is a $3K/yr Amazon Singapore market (26K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 36/100.

Floor Cleaner: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.7% over the last 90 days and 1.6% of searches end in a purchase.

$3K

revenue / yr

Units sold / yr8K

Search volume / yr-9.7%26K

Conversion rate1.6%

Avg price$6.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers9 · 11

Top-5 product click share40%

Open market7%

Avg brand age77 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 32 products

Top Floor Cleaner products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

bio-home Floor Cleaner Lemongrass and Green Tea 1.5L

Price: $6.70
Rating: 4.4/5
Reviews: 32
Age: 7y ago

Dettol Multi Surface Cleaner Lavender 2.5L

Price: $7.14
Rating: 4.6/5
Reviews: 27
Age: 7y ago

MAGICLEAN Floor Lemon 2L

Price: $5.07
Rating: 4.7/5
Reviews: 80
Age: 7y ago

Magiclean Floor Lavender 2L

Price: $4.83
Rating: 4.7/5
Reviews: 80
Age: 7y ago

bio-home Lavender & Bergamot Floor Cleaner 1.5L

Price: $6.65
Rating: 4.7/5
Reviews: 5
Age: 2y ago

Newest

by launch date

Magiclean Floor Cleaner - Botanical Fresh (Baby & Pet Friendly) 1800ml

Price: $5.93
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Magiclean Floor Cleaner Fresh Floral 2.8L

Price: $5.24
Rating: 5.0/5
Reviews: 5
Age: 1y ago

bio-home Lavender & Bergamot Floor Cleaner 1.5L

Price: $6.65
Rating: 4.7/5
Reviews: 5
Age: 2y ago

Magiclean Floor Cleaner Natural Essence Calming Serenity 1.8L

Price: $5.01
Rating: 4.4/5
Reviews: 10
Age: 4y ago

Magiclean Floor Cleaner Natural Essence Soothing Zen 1.8L

Price: $5.05
Rating: 4.5/5
Reviews: 5
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

40%

Top 20: 89%

Open market

MAGICLEAN41%
bio-home18%
Mr Muscle15%
Dettol15%
Sofix3%
Method3%
Open — no brand owns it (3 brands, 4%)

Floor Cleaner demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR1.6%Products32Brands9Top 5 Brands93%OOS Rate43.9%Rating4.7★Reviews516Avg BSR#48

What reviews say buyers love and hate about Floor Cleaner

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Smell53%

“Nice pleasant fragrance”

Quality-Overall19%

“Good product”

Ease Of Cleaning11%

“Leaves the floor clean”

Lather8%

“Lather well, fast delivery too”

Ease Of Use8%

“Ease of use”

Floor Cleaner return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Floor Cleaner questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Floor Cleaner 36/100 on Amazon Singapore — Skip it. The niche generates $3K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -9.7% over the last 90 days.

Floor Cleaner sells for $6.98 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $4.83–$17.75. The average incumbent carries 516 reviews — the moat a new listing must climb.