fish oil
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$37.28avg listing price — sweet spot $15–$100
Price range
Incredible$16.32–$92.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,044.46avg incumbent reviews — the moat a new listing must climb
Market size
Bad$40K$40K/yr · 37K searches
According to Flapen's Amazon Singapore niche tracking, fish oil is a $40K/yr Amazon Singapore market (37K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fish oil market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $93K–$112K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 23%
- Out of stock
- 6.8%
- Avg brand age
- 113 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
13%
- Now Foods34%
- Sports Research13%
- Blackmores12%
- Nature Made11%
- Nature's Bounty8%
- Carlson8%
- Open — no brand owns it (5 brands, 13%)
Demand
Weekly Amazon search volume, last 47 weeks — +8.0% search growth over the last 90 days.Top fish oil search terms
- fish oil15K/yr
- omega 39K/yr
- omega 3 fish oil11K/yr
- omega2K/yr
Top fish oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Now Supplements Omega-3 180 EPA / 120 DHA Molecularly Distilled Cardiovascular Support* 200 Softgels (1652)
Now Foods$21.404.7★16,395 rev
Omega-3 Fish Oil from Wild Alaska Pollock (1250mg per Capsule) with Triglyceride EPA & DHA Fatty Acids | Heart Brain & Joint Support | IFOS 5-Star Certified Non-GMO & Gluten Free (90ct)
Sports Research$43.474.7★56,009 rev
Blackmores Odourless Fish Oil 400 Count
Blackmores$32.304.7★85 rev
Now Foods Ultra Omega 3-D Fish Oil 180 Fish Softgels
Now Foods$36.414.7★761 rev
Now Foods Ultra Omega 3-D 600 EPA/300 DHA Softgels 90ct
Now Foods$24.434.6★736 rev
Newest
by launch date
Swisse Ub Odrls Wild Fish Oil 1000Mg 400 Cap 0.6120 kilograms
Swisse$25.19155 rev
Omega 3 Fish Oil Gummies with Ultra Concentrated EPA + DHA | Heart Brain & Vision Support Fitness Supplement Edible Healthcare | 60 CT
Nano Singapore$16.323 rev
Carlson - Elite Omega-3 Gems 1600 mg Omega-3 Fatty Acids Including EPA and DHA Norwegian Wild-Caught Fish Oil Supplement Sustainably Sourced Omega 3 Fish Oil Capsules Lemon 130 Softgels
Carlson$57.113,206 rev
NOW Supplements Omega-3 180 EPA / 120 DHA Molecularly Distilled Cardiovascular Support* 200-Fish Gelatin Softgels
Now Foods$18.783,735 rev
Omega 3 Fish Oil Extreme (1000mg per Capsules) Highest EPA + DHA | Heart Brain & Vision Support | 250 softgels
Nano Singapore$24.6417 rev
Trending
90-day click momentum
Carlson Labs Super Omega-3 Gems Softgels 100ct + 30ct
Carlson$31.044.7★
Carlson - Elite EPA Gems 1000 mg EPA Fish Oil Wild-Caught Norwegian Fish Oil Sustainably Sourced Helps Maintain Healthy Triglyceride Levels 120 Softgels
Carlson$91.404.7★
Carlson - Elite Omega-3 Gems 1600 mg Omega-3 Fatty Acids Including EPA and DHA Norwegian Wild-Caught Fish Oil Supplement Sustainably Sourced Omega 3 Fish Oil Capsules Lemon 130 Softgels
Carlson$57.114.8★
Nature Made Fish Oil 1200mg 230 Softgels Mega Size Fish Oil Omega 3 Supplement For Heart Health
Nature Made$30.074.7★
Omega 3 Fish Oil Gummies with Ultra Concentrated EPA + DHA | Heart Brain & Vision Support Fitness Supplement Edible Healthcare | 60 CT
Nano Singapore$16.323.6★
What buyers say about fish oil
What buyers praise and complain about, mined from review topics.What buyers love
“Value for money”
“Keep your body strong and healthy”
“Can chew anytime of the day”
“Taste is really nice”
“a good supplement for those who do not consume seafood often enough”
“Does not contain weird smell”
“Reliable”
What buyers complain about
“Super low concentration”
Common questions
- Is fish oil profitable to sell on Amazon Singapore?
- The niche generates $40K/yr across 26 tracked products. 90-day search growth is +8.0%. Flapen's verdict: Skip it (46/100).
- How competitive is the fish oil niche?
- 11 brands and 33 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in fish oil?
- Top complaints mined from reviews: Focus Enhancement. The return rate is 0.0%.
- What does it cost to enter the fish oil niche?
- Listings span $16.32–$92.40; the average listing price is $37.28 (sweet spot $15–$100). The average incumbent carries 13,044 reviews — the moat a new listing must climb.