Skip to content

Fish Oil

Fail

Shoppers spend an estimated $40K a year here, so Fish Oil is a Fail.

Flapen Score
46
46 / 100
Top 14% of 198 Health, Household and Personal Care niches · +9 vs the category median of 37
Market size
$40K/yr37K searches / yr
90-day growth
+8.0%search demand this quarter
Competition
52%top-5 click share · 11 brands · 33 sellers

Flapen Score

Fish Oil against its category

The dotted line is the Health, Household and Personal Care average. Past it, Fish Oil is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fish Oil market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fish Oil 37K times last year and spent an estimated $40K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+8.0%
Conversion, latest week
2.9%
Market size, estimated
$40Ka year
Top search term
fish oil15K searches a year

02 · Price

A sale here is worth $37.28.

Listings sell for $37.28 on average, from $16.32 to $92.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.28 that is $0 to $4K a year per listing.

Average price
$37.28inside the $15 to $100 sweet spot
Price range
$16.32–$92.40
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #54 within Health, Household and Personal Care. It carries 13,044 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
69%
Out of stock, average day
6.8%
Average rank
#54in Health, Household and Personal Care
Average rating
4.63 starsAmazon Singapore average 4.47 stars
Average reviews
13,044per listing
Listings tracked
26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 113 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
113 months

Products

Top Fish Oil products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$6K$8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

33

Est. top-5 brand share

79%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 95%

Open market

13%

  • Now Foods34%
  • Sports Research13%
  • Blackmores12%
  • Nature Made11%
  • Nature's Bounty8%
  • Carlson8%
  • Open — no brand owns it (5 brands, 13%)

Demand

Fish Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked

Search terms

Top Fish Oil search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fish oil15K/yr
  • omega 39K/yr
  • omega 3 fish oil11K/yr
  • omega2K/yr

Reviews and returns

What reviews say buyers love and hate about Fish Oil

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
100%of negative reviews mention “Focus Enhancement”
<0.1%of orders come back, a rate Amazon rounds to zero
“Super low concentration”
A buyer, on “Focus Enhancement”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Fish Oil questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data