Fish Oil
FailShoppers spend an estimated $40K a year here, so Fish Oil is a Fail.
- Flapen Score
- 46 / 100Top 14% of 198 Health, Household and Personal Care niches · +9 vs the category median of 3746
- Market size
- $40K/yr37K searches / yr
- 90-day growth
- +8.0%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 33 sellers
Flapen Score
Fish Oil against its category
The dotted line is the Health, Household and Personal Care average. Past it, Fish Oil is stronger. Inside it, weaker.
Market
The Fish Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Fish Oil 37K times last year and spent an estimated $40K. The top 5 brands take 79% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- +8.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $40Ka year
- Top search term
- fish oil15K searches a year
02 · Price
A sale here is worth $37.28.
Listings sell for $37.28 on average, from $16.32 to $92.40. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $37.28 that is $0 to $4K a year per listing.
- Average price
- $37.28inside the $15 to $100 sweet spot
- Price range
- $16.32–$92.40
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
23% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #54 within Health, Household and Personal Care. It carries 13,044 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 23%
- Prime listings
- 69%
- Out of stock, average day
- 6.8%
- Average rank
- #54in Health, Household and Personal Care
- Average rating
- 4.63 starsAmazon Singapore average 4.47 stars
- Average reviews
- 13,044per listing
- Listings tracked
- 26
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 113 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 113 months
Products
Top Fish Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
33
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
13%
- Brand 134%
- Brand 213%
- Brand 312%
- Brand 411%
- Brand 58%
- Brand 68%
- Open — no brand owns it (5 brands, 13%)
Demand
Fish Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7× · 11 of 12 months tracked
Search terms
Top Fish Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- fish oil15K/yr
- omega 39K/yr
- omega 3 fish oil11K/yr
- omega2K/yr
Reviews and returns
What reviews say buyers love and hate about Fish Oil
We read the reviews and the return reasons for every product selling here.
“Super low concentration”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
8 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Fish Oil questions
Answered from the same tracked data.