How competitive is the Fiber niche on Amazon Singapore?

6 brands and 17 sellers compete in Fiber on Amazon Singapore. The top 5 Fiber products take 77% of clicks and its top 5 brands hold 94% of demand.

What does it cost to enter the Fiber niche?

Fiber sells for $31.42 on average on Amazon Singapore, inside our $15–$100 sweet spot. Listings span $10.77–$65.39. The average incumbent carries 7,167 reviews — the moat a new listing must climb.

Fiber

a small market ($5K/yr) — Fiber doesn't clear our bar today.

Flapen Score

Skip it

Ranks 102 of 198 Health, Household and Personal Care niches · −1 vs the category median of 37

This niche Category average · 198 niches

Is Fiber profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Fiber is a $5K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 36/100.

Fiber: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.0% over the last 90 days and 4.6% of searches end in a purchase.

$5K

revenue / yr

Units sold / yr250

Search volume / yr-3.0%3K

Conversion rate4.6%

Avg price$31.42

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers6 · 17

Top-5 product click share77%

Open market6%

Avg brand age104 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Fiber products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NOW Supplements Psyllium Husk Caps 500 mg Non-GMO Project Verified Natural Soluble Fiber Intestinal Health 500 Veg Capsules

Price: $26.63
Rating: 4.6/5
Reviews: 14,183
Age: 13y ago

Swanson Tri-Fiber Complex 100 Caps Support Bowel Regularity Healthy Cholesterol Blood Sugar

Price: $15.83
Rating: 4.4/5
Reviews: 648
Age: 13y ago

Fybogel Orange Natural Fibre Drink 10s

Price: $10.77
Rating: 5.0/5
Reviews: 3
Age: 5y ago

Vitafusion Fiber Well Gummy Vitamins 90 ct

Price: $17.39
Rating: 4.6/5
Reviews: 20,662
Age: 16y ago

Now Foods Prebiotic Fiber with Fibersol-2 340g

Price: $22.03
Rating: 4.6/5
Reviews: 812
Age: 8y ago

Newest

by launch date

Fybogel Orange Natural Fibre Drink 10s

Price: $10.77
Rating: 5.0/5
Reviews: 3
Age: 5y ago

Now Foods Prebiotic Fiber with Fibersol-2 340g

Price: $22.03
Rating: 4.6/5
Reviews: 812
Age: 8y ago

Thorne Research OTC Fibermend 11.6 Ounce

Price: $65.39
Rating: 4.4/5
Reviews: 1,206
Age: 13y ago

Swanson Tri-Fiber Complex 100 Caps Support Bowel Regularity Healthy Cholesterol Blood Sugar

Price: $15.83
Rating: 4.4/5
Reviews: 648
Age: 13y ago

NOW Supplements Psyllium Husk Caps 500 mg Non-GMO Project Verified Natural Soluble Fiber Intestinal Health 500 Veg Capsules

Price: $26.63
Rating: 4.6/5
Reviews: 14,183
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Now Foods41%
Fybogel18%
Swanson13%
Metamucil12%
VITAFUSION10%
THORNE6%

Fiber demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3KCVR4.6%Products10Brands6Top 5 Brands94%OOS Rate4.8%Rating4.6★Reviews7,167Avg BSR#65

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Fiber search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fiber2K/yr -3.7%1.7% conv.
fiber supplement1K/yr +3.5%3.7% conv.
fibre757/yr -11.1%5.4% conv.

What reviews say buyers love and hate about Fiber

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money100%

“Good deal”

Common Fiber questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Fiber 36/100 on Amazon Singapore — Skip it. The niche generates $5K/yr across 10 tracked products. Search demand moved -3.0% over the last 90 days.