Fairlife
a concentrated shelf (top 5 take 100% of clicks) — Fairlife doesn't clear our bar today.
Flapen Score
Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 37
Is Fairlife profitable on Amazon?
According to Flapen's Amazon Singapore niche tracking, Fairlife is a $12K/yr Amazon Singapore market (3K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 34/100.
Fairlife: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -16.4% over the last 90 days and 4.2% of searches end in a purchase.
$12K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 3 products
Top Fairlife products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
FairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)
- Price
- $91.34
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve
- Price
- $63.43
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 2y ago
Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)
- Price
- $148.02
- Rating
- 4.7/5
- Reviews
- 11,873
- Age
- 3y ago
Trending
90-day click momentumFairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)
- Price
- $91.34
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)
- Price
- $148.02
- Rating
- 4.7/5
- Reviews
- 11,873
- Age
- 3y ago
Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve
- Price
- $63.43
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 2y ago
Newest
by launch dateFairIife Nutrition Plan - Chocolate High Protein Shake - 30g protein (12 Pack)
- Price
- $91.34
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 1y ago
Niro Assortment | Fairlife Protein Shakes Pack Of 8 - Chocolate Fairlife Shake 11.5 Oz Each - Premium Fairlife Protein Shake With Beverage Sleeve
- Price
- $63.43
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 2y ago
Core Power Fairlife Elite High Protein Shake (42g) Vanilla Ready To Drink for Workout Recovery 14 Fl Oz Bottles (12 of Pack)
- Price
- $148.02
- Rating
- 4.7/5
- Reviews
- 11,873
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Generic69%
- Niro16%
- Core Power15%
Fairlife demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct · busiest ÷ quietest = 2.3×
Top Fairlife search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- fairlife2K/yr
- fairlife protein shake586/yr
- fairlife milk365/yr
- fairlife protein244/yr
What reviews say buyers love and hate about Fairlife
What buyers mention most, as a share of all reviews.
What buyers love
50% of reviews“Great product -”
What buyers complain about
50% of reviews“beware of the deceptive listing”
Common Fairlife questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
