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Fairlife

Fail

The top 5 products take 100% of clicks, so Fairlife is a Fail.

Flapen Score
34
34 / 100
Ranks 122 of 198 Health, Household and Personal Care niches · −3 vs the category median of 37
Market size
$12K/yr3K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

Fairlife against its category

The dotted line is the Health, Household and Personal Care average. Past it, Fairlife is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fairlife market on Amazon at a glance

Shoppers on Amazon Singapore searched for Fairlife 3K times last year and spent an estimated $12K. All 3 brands take every click. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 3K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
3K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
4.2%
Market size, estimated
$12Ka year
Peak month
October2.3× the quietest month
Top search term
fairlife2K searches a year

02 · Price

A sale here is worth $100.93.

Listings sell for $100.93 on average, from $63.43 to $148.02. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $100.93 that is $0 to $10K a year per listing.

Average price
$100.93above the $15 to $100 sweet spot
Price range
$63.43–$148.02
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #14 within Health, Household and Personal Care. It carries 4,060 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
67%
Out of stock, average day
35.2%
Average rank
#14in Health, Household and Personal Care
Average rating
4.10 starsAmazon Singapore average 4.47 stars
Average reviews
4,060per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Fairlife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 216%
  • Brand 315%

Demand

Fairlife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225175Spike '24Black Friday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.3×

Search terms

Top Fairlife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fairlife2K/yr
  • fairlife protein shake586/yr
  • fairlife milk365/yr
  • fairlife protein244/yr

Reviews and returns

What reviews say buyers love and hate about Fairlife

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“beware of the deceptive listing”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Fairlife questions

Answered from the same tracked data.