Fabric Softener

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months

43K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

1.4%

Market size, estimated

$5Ka year

Peak month

May1.5× the quietest month

Top search term

softener10K searches a year

Listings sell for $8.15 on average, from $2.29 to $13.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $8.15 that is $2K to $4K a year per listing.

Average price

$8.15under the $15 to $100 sweet spot

Price range

$2.29–$13.62

Amazon Singapore median price

$30.00across 1,590 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$2K–$4K

Returns

0.0%of orders · Amazon Singapore median 0.0%

50% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #39 within Health, Household and Personal Care. It carries 253 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

97%

Out of stock, average day

32.5%

Average rank

#39in Health, Household and Personal Care

Average rating

4.50 starsAmazon Singapore average 4.47 stars

Average reviews

253per listing

Listings tracked

30

The brands on the shelf have sold for 85 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

85 months