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Eye Drops

Fail

The top 5 brands take 100% of clicks, so Eye Drops is a Fail.

Flapen Score
37
37 / 100
Ranks 90 of 198 Health, Household and Personal Care niches · on the category median
Market size
$9K/yr6K searches / yr
90-day growth
-29.5%search demand this quarter
Competition
79%top-5 click share · 4 brands · 7 sellers

Flapen Score

Eye Drops against its category

The dotted line is the Health, Household and Personal Care average. Past it, Eye Drops is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Drops market on Amazon at a glance

Shoppers on Amazon Singapore searched for Eye Drops 6K times last year and spent an estimated $9K. All 4 brands take every click. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
-29.5%
Conversion, latest week
10.9%
Market size, estimated
$9Ka year
Peak month
March1.8× the quietest month
Top search term
eye drops4K searches a year

02 · Price

A sale here is worth $14.54.

Listings sell for $14.54 on average, from $7.15 to $26.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $14.54 that is $0 to $1K a year per listing.

Average price
$14.54under the $15 to $100 sweet spot
Price range
$7.15–$26.31
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #43 within Health, Household and Personal Care. It carries 47 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
88%
Out of stock, average day
4.4%
Average rank
#43in Health, Household and Personal Care
Average rating
4.67 starsAmazon Singapore average 4.47 stars
Average reviews
47per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 84 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
84 months

Products

Top Eye Drops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

$0$906$2K$3K$4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

7

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Alcon54%
  • Refresh22%
  • Bausch + Lomb18%
  • Rohto6%
  • Open — no brand owns it (0%)

Demand

Eye Drops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175125Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.8×

FAQ

Common Eye Drops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data