Is eye drops profitable to sell on Amazon Singapore?

The niche generates $9K/yr across 8 tracked products. 90-day search growth is -29.5%. Flapen's verdict: Skip it (37/100).

How competitive is the eye drops niche?

4 brands and 7 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

When does demand for eye drops peak?

Demand peaks in Mar; the busiest month runs 1.8× the quietest.

What does it cost to enter the eye drops niche?

Listings span $7.15–$26.31; the average listing price is $14.54 (sweet spot $15–$100). The average incumbent carries 47 reviews — the moat a new listing must climb.

eye drops

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Incredible47.38

avg incumbent reviews — the moat a new listing must climb

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.54

avg listing price — sweet spot $15–$100

Price range

Good$7.15–$26.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-29.5%

90-day search growth — must beat 0% to launch

Market size

Bad$9K

$9K/yr · 6K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon Singapore niche tracking, eye drops is a $9K/yr Amazon Singapore market (6K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar. Verdict: Skip it — 37/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

eye drops market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $7K–$11K; units × avg price
Conversion rate: 10.9%
Avg BSR: #43
Page quality: 0%
Prime: 88%
Sponsored: 0%
Out of stock: 4.4%
Avg brand age: 84 months
Avg seller age: 0 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Alcon54%
Refresh22%
Bausch + Lomb18%
Rohto6%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -29.5% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 1.8×

Open Trend

Top eye drops products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Alcon Tears Naturale Free Lubricant Eye Drops (Soothing Protection Against Dryness) 0.8Ml X 32S

Alcon$23.094.6★10 rev

REFRESH Plus Lubricant Eye Drops Sterile Single Use Container (For Eye Dryness Irritation & Immediate Long Lasting Relief + Protection) 0.4ml x 30s

Refresh$22.304.3★3 rev

Naphcon A Eye Drop Sterile Ophthalmic Solution (Relieves Itching & Redness) 15Ml

Alcon$9.665.0★10 rev

Bausch & Lomb Desomedine 0.1% Antiseptic Eye Drops 10ml

Bausch + Lomb$10.764.2★3 rev

Bausch + Lomb Moisture Eyes Lubricant Eye Drops (Soothing Dry Eye Relief) 15Ml

Bausch + Lomb$7.175.0★1 rev

Newest

by launch date

REFRESH Plus Lubricant Eye Drops Sterile Single Use Container (For Eye Dryness Irritation & Immediate Long Lasting Relief + Protection) 0.4ml x 30s

Refresh$22.303 rev

4y ago

Alcon Tears Naturale Ii Lubricant Eye Drops (For Relief Of Dry Tired Eyes) 15Ml

Alcon$9.921 rev

6y ago

Alcon Tears Naturale Free Lubricant Eye Drops (Soothing Protection Against Dryness) 0.8Ml X 32S

Alcon$23.0910 rev

6y ago

Bausch + Lomb Moisture Eyes Lubricant Eye Drops (Soothing Dry Eye Relief) 15Ml

Bausch + Lomb$7.171 rev

7y ago

Rohto C Cube Eye Drops 8ml

Rohto$7.150 rev