Is essential oil profitable to sell on Amazon Singapore?

The niche generates $0/yr across 14 tracked products. 90-day search growth is -30.7%. Flapen's verdict: Skip it (33/100).

How competitive is the essential oil niche?

7 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.

When does demand for essential oil peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the essential oil niche?

Listings span $8.71–$26.23; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 14,400 reviews — the moat a new listing must climb.

essential oil

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Good$14.13

avg listing price — sweet spot $15–$100

Price range

Good$8.71–$26.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad14,399.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-30.7%

90-day search growth — must beat 0% to launch

Market size

Bad$0

$0/yr · 10K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Singapore niche tracking, essential oil is a $0/yr Amazon Singapore market (10K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

essential oil market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $4K–$7K; units × avg price
Conversion rate: 0.0%
Avg BSR: #9
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 6.8%
Avg brand age: 82 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

Gya Labs44%
Handcraft Blends14%
Now Foods12%
Essences Bulgaria9%
Majestic Pure8%
Pure Aroma7%
Open — no brand owns it (1 brand, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top essential oil search terms

essential oil8K/yr -33.8%1.1% conv.
aromatherapy1K/yr -2.0%0.5% conv.
essential oils755/yr -18.0%2.3% conv.

All search terms

Top essential oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)

Gya Labs$8.784.3★217 rev

Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)

Gya Labs$9.044.5★1,500 rev

Gya Labs Lavender Essential Oil for Diffuser - 100% Natural Lavender Oil for Skin Hair Massage & Candle Making - 10ml

Gya Labs$9.694.4★8,631 rev

Majestic Pure Essential Oil with Glass Dropper - Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Eucalyptus Essential Oil Eucalyptus Oil 4 Fl Oz White

Majestic Pure$19.714.4★27,188 rev

Now Foods Essential Oils Lavender and Tea Tree 30ml

Now Foods$16.164.7★1,107 rev

Newest

by launch date

Essences Bulgaria$11.59133 rev

1y ago

Essences Bulgaria$10.9238 rev

1y ago

Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)

Gya Labs$8.78217 rev

4y ago

Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)

Gya Labs$9.041,500 rev

6y ago

Now Foods Essential Oils Lemon 30ml

Now Foods$9.06154 rev

7y ago

What buyers say about essential oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell100%

“Excellent Quality 100% Pure Aromatherapy Oil”

Common questions

Is essential oil profitable to sell on Amazon Singapore?: The niche generates $0/yr across 14 tracked products. 90-day search growth is -30.7%. Flapen's verdict: Skip it (33/100).
How competitive is the essential oil niche?: 7 brands and 13 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 87% of demand.
When does demand for essential oil peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the essential oil niche?: Listings span $8.71–$26.23; the average listing price is $14.13 (sweet spot $15–$100). The average incumbent carries 14,400 reviews — the moat a new listing must climb.