Essential Oil
FailShoppers spend an estimated $0 a year here, so Essential Oil is a Fail.
- Flapen Score
- 33 / 100Ranks 132 of 198 Health, Household and Personal Care niches · −4 vs the category median of 3733
- Market size
- $0/yr10K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 13 sellers
Flapen Score
Essential Oil against its category
The dotted line is the Health, Household and Personal Care average. Past it, Essential Oil is stronger. Inside it, weaker.
Market
The Essential Oil market on Amazon at a glance
Shoppers on Amazon Singapore searched for Essential Oil 10K times last year and spent an estimated $0. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 0.0%
- Market size, estimated
- $0a year
- Peak month
- December2.3× the quietest month
- Top search term
- essential oil8K searches a year
02 · Price
A sale here is worth $14.13.
Listings sell for $14.13 on average, from $8.71 to $26.23. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $14.13 that is $0 to $1K a year per listing.
- Average price
- $14.13under the $15 to $100 sweet spot
- Price range
- $8.71–$26.23
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.1%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #9 within Health, Household and Personal Care. It carries 14,400 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #9in Health, Household and Personal Care
- Average rating
- 4.51 starsAmazon Singapore average 4.47 stars
- Average reviews
- 14,400per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 82 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 82 months
Products
Top Essential Oil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)
- Price
- $8.78
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 4y ago

Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 1,500
- Age
- 6y ago

Gya Labs Lavender Essential Oil for Diffuser - 100% Natural Lavender Oil for Skin Hair Massage & Candle Making - 10ml
- Price
- $9.69
- Rating
- 4.4/5
- Reviews
- 8,631
- Age
- 8y ago

Majestic Pure Essential Oil with Glass Dropper - Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Eucalyptus Essential Oil Eucalyptus Oil 4 Fl Oz White
- Price
- $19.71
- Rating
- 4.4/5
- Reviews
- 27,188
- Age
- 9y ago

Now Foods Essential Oils Lavender and Tea Tree 30ml
- Price
- $16.16
- Rating
- 4.7/5
- Reviews
- 1,107
- Age
- 13y ago
Trending
estimated 90-day click momentum
Gya Labs Bergamot Essential Oil for Diffuser - Bergamot Essential Oil - Bergamot Oil for Hair Shampoo Skin Aromatherapy & Candle Making - Zesty & Refreshing Scent - 100% Natural (10ml)
- Price
- $8.71
- Rating
- 4.5/5
- Reviews
- 3,987
- Age
- 8y ago

NaturoBliss Lavender Essential Oil 100% Pure Therapeutic Grade Premium Quality Lavender Oil 4 fl. Oz - Perfect for Aromatherapy and Relaxation
- Price
- $22.02
- Rating
- 4.6/5
- Reviews
- 13,229
- Age
- 7y ago

Essences Bulgaria Organic Bergamot Essential Oil 15ml | Citrus bergamia | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan
- Price
- $11.59
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago

Now Foods Essential Oils Lavender and Tea Tree 30ml
- Price
- $16.16
- Rating
- 4.7/5
- Reviews
- 1,107
- Age
- 13y ago

Pure Aroma Essential Oils Pure Therapeutic Grade Oils Kit- Top 6 Aromatherapy Oils Gift Set-6 Pack 10Ml(Eucalyptus Lavender Lemon Grass Orange Peppermint Tea Tree)
- Price
- $26.23
- Rating
- 4.4/5
- Reviews
- 94,116
- Age
- 9y ago
Newest
by launch date
Essences Bulgaria Organic Bergamot Essential Oil 15ml | Citrus bergamia | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan
- Price
- $11.59
- Rating
- 4.3/5
- Reviews
- 133
- Age
- 1y ago

Essences Bulgaria Organic Orange Essential Oil 15ml | Citrus sinensis | 100% Pure and Natural | Undiluted | Therapeutic Grade | Aromatherapy | Cosmetics | Cruelty Free | Non-GMO | Vegan
- Price
- $10.92
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

Gya Labs Bedtime Essential Oil Blend for Diffuser- 100% Pure Natural Aromatherapy Bedtime Oil for Sleep Calming & Relaxing (10ml)
- Price
- $8.78
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 4y ago

Gya Labs Stress Relief Essential Oil Blend for Diffuser & Aromatherapy - 100% Pure Natural Stress Relief Oils for Calming Diffusion Soothing & Self-Care (10ml)
- Price
- $9.04
- Rating
- 4.5/5
- Reviews
- 1,500
- Age
- 6y ago

Now Foods Essential Oils Lemon 30ml
- Price
- $9.06
- Rating
- 4.5/5
- Reviews
- 154
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
13
Est. top-5 brand share
87%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
7%
- Gya Labs44%
- Handcraft Blends14%
- Now Foods12%
- Essences Bulgaria9%
- Majestic Pure8%
- Pure Aroma7%
- Open — no brand owns it (1 brand, 7%)
Demand
Essential Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Essential Oil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- essential oil8K/yr
- aromatherapy1K/yr
- essential oils755/yr
Reviews and returns
What reviews say buyers love and hate about Essential Oil
We read the reviews and the return reasons for every product selling here.
“Excellent Quality 100% Pure Aromatherapy Oil”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Essential Oil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









