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Electrolyte

Fail

Shoppers spend an estimated $13K a year here, so Electrolyte is a Fail.

Flapen Score
49
49 / 100
Top 5% of 198 Health, Household and Personal Care niches · +12 vs the category median of 37
Market size
$13K/yr13K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
42%top-5 click share · 15 brands · 26 sellers

Flapen Score

Electrolyte against its category

The dotted line is the Health, Household and Personal Care average. Past it, Electrolyte is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrolyte market on Amazon at a glance

Shoppers on Amazon Singapore searched for Electrolyte 13K times last year and spent an estimated $13K. The top 5 brands take 72% of clicks. Demand peaks in Oct. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
2.8%
Market size, estimated
$13Ka year
Peak month
October1.9× the quietest month
Top search term
electrolyte9K searches a year

02 · Price

A sale here is worth $37.46.

Listings sell for $37.46 on average, from $2.66 to $79.92. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $37.46 that is $0 to $4K a year per listing.

Average price
$37.46inside the $15 to $100 sweet spot
Price range
$2.66–$79.92
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #85 within Health, Household and Personal Care. It carries 2,412 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
91%
Out of stock, average day
6.7%
Average rank
#85in Health, Household and Personal Care
Average rating
4.53 starsAmazon Singapore average 4.47 stars
Average reviews
2,412per listing
Listings tracked
32

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Electrolyte products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

26

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

23%

  • Brand 129%
  • Brand 214%
  • Brand 314%
  • Brand 410%
  • Brand 56%
  • Brand 66%

Demand

Electrolyte search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

FAQ

Common Electrolyte questions

Answered from the same tracked data.