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Coq10

Fail

Shoppers spend an estimated $19K a year here, so Coq10 is a Fail.

Flapen Score
49
49 / 100
Top 5% of 198 Health, Household and Personal Care niches · +12 vs the category median of 37
Market size
$19K/yr9K searches / yr
90-day growth
-0.3%search demand this quarter
Competition
48%top-5 click share · 16 brands · 20 sellers

Flapen Score

Coq10 against its category

The dotted line is the Health, Household and Personal Care average. Past it, Coq10 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coq10 market on Amazon at a glance

Shoppers on Amazon Singapore searched for Coq10 9K times last year and spent an estimated $19K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 9K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
9K
Growth, 90 days vs prior 90
-0.3%
Conversion, latest week
5.5%
Market size, estimated
$19Ka year
Peak month
November2.4× the quietest month
Top search term
coq105K searches a year

02 · Price

A sale here is worth $38.19.

Listings sell for $38.19 on average, from $15.55 to $92.58. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $38.19 that is $0 to $4K a year per listing.

Average price
$38.19inside the $15 to $100 sweet spot
Price range
$15.55–$92.58
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #37 within Health, Household and Personal Care. It carries 11,048 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
65%
Out of stock, average day
6.9%
Average rank
#37in Health, Household and Personal Care
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
11,048per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 108 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
108 months

Products

Top Coq10 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

20

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

29%

  • Brand 125%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Coq10 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Coq10 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coq105K/yr
  • q102K/yr
  • coq10 200mg903/yr
  • coenzyme q10618/yr
  • coq10 100mg492/yr

Reviews and returns

What reviews say buyers love and hate about Coq10

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Muscle Pain Relief”
100%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Softgel sticks together, cant seperate them”
A buyer, on “Adhesion/Stickiness”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Coq10 questions

Answered from the same tracked data.