Eczema
FailThe top 5 products take 100% of clicks, so Eczema is a Fail.
- Flapen Score
- 37 / 100Ranks 90 of 198 Health, Household and Personal Care niches · on the category median37
- Market size
- $9K/yr4K searches / yr
- 90-day growth
- +0.9%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 9 sellers
Flapen Score
Eczema against its category
The dotted line is the Health, Household and Personal Care average. Past it, Eczema is stronger. Inside it, weaker.
Market
The Eczema market on Amazon at a glance
Shoppers on Amazon Singapore searched for Eczema 4K times last year and spent an estimated $9K. All 3 brands take every click. Demand peaks in Jul–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 7.1% of those searches ended in a purchase.
Shoppers searched for this 4K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 4K
- Growth, 90 days vs prior 90
- +0.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- $9Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- eczema2K searches a year
02 · Price
A sale here is worth $31.01.
Listings sell for $31.01 on average, from $29.28 to $34.29. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $31.01 that is $0 to $3K a year per listing.
- Average price
- $31.01inside the $15 to $100 sweet spot
- Price range
- $29.28–$34.29
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #29 within Health, Household and Personal Care. It carries 8,700 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 33%
- Out of stock, average day
- 7.5%
- Average rank
- #29in Health, Household and Personal Care
- Average rating
- 4.50 starsAmazon Singapore average 4.47 stars
- Average reviews
- 8,700per listing
- Listings tracked
- 3
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 101 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 101 months
Products
Top Eczema products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free
- Price
- $34.29
- Rating
- 4.5/5
- Reviews
- 2,840
- Age
- 4y ago

Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube
- Price
- $29.46
- Rating
- 4.7/5
- Reviews
- 22,131
- Age
- 12y ago

LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin
- Price
- $29.28
- Rating
- 4.3/5
- Reviews
- 1,130
- Age
- 3y ago
Trending
estimated 90-day click momentum
CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free
- Price
- $34.29
- Rating
- 4.5/5
- Reviews
- 2,840
- Age
- 4y ago

Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube
- Price
- $29.46
- Rating
- 4.7/5
- Reviews
- 22,131
- Age
- 12y ago

LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin
- Price
- $29.28
- Rating
- 4.3/5
- Reviews
- 1,130
- Age
- 3y ago
Newest
by launch date
LMNOOP Eczema Cream Maximum Strength Treatment Ointment for Rash Psoriasis Dermatitis Urticaria Tinea Pedis Jock Itch Fungal Infection Anti-Itch Relief for Sensitive Irritated Skin
- Price
- $29.28
- Rating
- 4.3/5
- Reviews
- 1,130
- Age
- 3y ago

CETAPHIL ECZEMA RESTORADERM FLARE-UP RELIEF CREAM For Eczema Prone Skin 8 oz Barrier Repair 48 Hour Hydration 2% Skin Protectant Colloidal Oatmeal Steroid Free
- Price
- $34.29
- Rating
- 4.5/5
- Reviews
- 2,840
- Age
- 4y ago

Eucerin Eczema Relief Cream Full Body Lotion Moisturizing Eczema Cream with Colloidal Oatmeal (Skin Protectant) and Ceramide 3 8 Oz Tube
- Price
- $29.46
- Rating
- 4.7/5
- Reviews
- 22,131
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
9
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Cetaphil40%
- Eucerin38%
- LMNOOP22%
Demand
Eczema search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Oct · busiest ÷ quietest = 1.8×
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eczema questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









