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Dryer Sheets

Fail

Shoppers spend an estimated $9K a year here, so Dryer Sheets is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$9K/yr7K searches / yr
90-day growth
+16.2%search demand this quarter
Competition
55%top-5 click share · 7 brands · 14 sellers

Flapen Score

Dryer Sheets against its category

The dotted line is the Health, Household and Personal Care average. Past it, Dryer Sheets is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dryer Sheets market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dryer Sheets 7K times last year and spent an estimated $9K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Oct. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 7K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
7K
Growth, 90 days vs prior 90
+16.2%
Conversion, latest week
8.6%
Market size, estimated
$9Ka year
Peak month
October2.3× the quietest month
Top search term
dryer sheets3K searches a year

02 · Price

A sale here is worth $13.85.

Listings sell for $13.85 on average, from $6.41 to $20.64. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $13.85 that is $0 to $1K a year per listing.

Average price
$13.85under the $15 to $100 sweet spot
Price range
$6.41–$20.64
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

11% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #29 within Health, Household and Personal Care. It carries 16,583 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
11%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#29in Health, Household and Personal Care
Average rating
4.65 starsAmazon Singapore average 4.47 stars
Average reviews
16,583per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 121 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
121 months

Products

Top Dryer Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

14

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

2%

  • Brand 158%
  • Brand 215%
  • Brand 39%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dryer Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Dryer Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dryer sheets3K/yr
  • bounce2K/yr
  • dryer sheet1K/yr
  • bounce dryer sheets922/yr

Reviews and returns

What reviews say buyers love and hate about Dryer Sheets

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Dryer Sheets questions

Answered from the same tracked data.