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Dr Scholl

Fail

The top 5 brands take 100% of clicks, so Dr Scholl is a Fail.

Flapen Score
42
42 / 100
Top 24% of 198 Health, Household and Personal Care niches · +5 vs the category median of 37
Market size
$6K/yr14K searches / yr
90-day growth
+55.9%search demand this quarter
Competition
70%top-5 click share · 2 brands · 12 sellers

Flapen Score

Dr Scholl against its category

The dotted line is the Health, Household and Personal Care average. Past it, Dr Scholl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Scholl market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dr Scholl 14K times last year and spent an estimated $6K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +55.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+55.9%
Conversion, latest week
2.5%
Market size, estimated
$6Ka year
Top search term
dr scholl4K searches a year

02 · Price

A sale here is worth $17.58.

Listings sell for $17.58 on average, from $4.08 to $32.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $17.58 that is $0 to $2K a year per listing.

Average price
$17.58inside the $15 to $100 sweet spot
Price range
$4.08–$32.40
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.3%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #45 within Health, Household and Personal Care. It carries 18,879 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#45in Health, Household and Personal Care
Average rating
4.37 starsAmazon Singapore average 4.47 stars
Average reviews
18,879per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
74 months

Products

Top Dr Scholl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

2 rising

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Dr Scholl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Black Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Dr Scholl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr scholl4K/yr
  • insole2K/yr
  • scholl2K/yr
  • insoles for men2K/yr
  • dr scholl insole1K/yr
  • insoles1K/yr
  • scholl insole917/yr
  • dr scholls527/yr

Reviews and returns

What reviews say buyers love and hate about Dr Scholl

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Comfort-Overall”
0.3%of orders come back
“Comfort”
A buyer, on “Comfort-Overall”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Dr Scholl questions

Answered from the same tracked data.