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Downy Beads

Fail

The top 5 brands take 100% of clicks, so Downy Beads is a Fail.

Flapen Score
32
32 / 100
Ranks 139 of 198 Health, Household and Personal Care niches · −5 vs the category median of 37
Market size
$5K/yr5K searches / yr
90-day growth
-14.5%search demand this quarter
Competition
83%top-5 click share · 2 brands · 4 sellers

Flapen Score

Downy Beads against its category

The dotted line is the Health, Household and Personal Care average. Past it, Downy Beads is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Downy Beads market on Amazon at a glance

Shoppers on Amazon Singapore searched for Downy Beads 5K times last year and spent an estimated $5K. All 2 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
3.9%
Market size, estimated
$5Ka year
Peak month
October3.1× the quietest month
Top search term
downy beads2K searches a year

02 · Price

A sale here is worth $22.19.

Listings sell for $22.19 on average, from $11.66 to $49.05. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $22.19 that is $0 to $2K a year per listing.

Average price
$22.19inside the $15 to $100 sweet spot
Price range
$11.66–$49.05
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #204 within Health, Household and Personal Care. It carries 4,704 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
16.5%
Average rank
#204in Health, Household and Personal Care
Average rating
4.76 starsAmazon Singapore average 4.47 stars
Average reviews
4,704per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Downy Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 29%

Demand

Downy Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 3.1×

Search terms

Top Downy Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • downy beads2K/yr
  • laundry beads1K/yr
  • scent booster1K/yr
  • downy scent booster447/yr

Reviews and returns

What reviews say buyers love and hate about Downy Beads

We read the reviews and the return reasons for every product selling here.

<0.1%of orders come back, a rate Amazon rounds to zero

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

FAQ

Common Downy Beads questions

Answered from the same tracked data.