downy beads
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$22.19avg listing price — sweet spot $15–$100
Price range
Great$11.66–$49.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,704.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$5K$5K/yr · 5K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Singapore niche tracking, downy beads is a $5K/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
downy beads market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $6K–$11K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #204
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 25%
- Out of stock
- 16.5%
- Avg brand age
- 60 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Downy91%
- Arm & Hammer9%
Demand & seasonality
Weekly Amazon search volume, last 54 weeks — -14.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 3.1×
Top downy beads search terms
- downy beads2K/yr
- laundry beads1K/yr
- scent booster1K/yr
- downy scent booster447/yr
Top downy beads products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$25.904.8★3,219 rev
Downy Downy Unstopables in-wash Scent Booster Beads Fresh (37.5 Oz.)
Downy$49.054.8★18,776 rev
Downy Light Laundry Scent Booster Beads White Lavender Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes
Downy$12.994.8★485 rev
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$23.804.6★537 rev
Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz
Downy$29.694.9★1,810 rev
Newest
by launch dateDowny Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$25.903,219 rev
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$23.80537 rev
Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz
Downy$29.691,810 rev
Downy Light Laundry Scent Booster Beads White Lavender Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes
Downy$12.99485 rev
Downy Light Laundry Scent Booster Beads Ocean Mist Scent 12.2 OZ In-wash fabric beads designed to be gentle with a light boost of scent No Heavy Perfumes
Downy$12.71703 rev
Trending
90-day click momentumDowny Downy Unstopables in-wash Scent Booster Beads Fresh (37.5 Oz.)
Downy$49.054.8★
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 26 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$25.904.8★
Arm & Hammer Clean Scentsations in-Wash Scent Booster - Clean Meadow 24 oz
Arm & Hammer$11.664.7★
Downy Unstopables Unlimited Collection In-Wash Laundry Scent Booster Beads No. 9 21.1 OZ Fine Fragrance and All - Day Freshness
Downy$23.804.6★
Downy Infusions In-Wash Laundry Scent Booster Beads CALM Soothing Lavender and Vanilla Bean Scent 30.1 oz
Downy$29.694.9★
What buyers say about downy beads
What buyers praise and complain about, mined from review topics.Top return reasons
Common questions
- Is downy beads profitable to sell on Amazon Singapore?
- The niche generates $5K/yr across 8 tracked products. 90-day search growth is -14.5%. Flapen's verdict: Skip it (32/100).
- How competitive is the downy beads niche?
- 2 brands and 4 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- When does demand for downy beads peak?
- Demand peaks in Oct–Nov; the busiest month runs 3.1× the quietest.
- What does it cost to enter the downy beads niche?
- Listings span $11.66–$49.05; the average listing price is $22.19 (sweet spot $15–$100). The average incumbent carries 4,704 reviews — the moat a new listing must climb.