How competitive is the Disinfectant Wipes niche on Amazon Singapore?

5 brands and 5 sellers compete in Disinfectant Wipes on Amazon Singapore. The top 5 Disinfectant Wipes products take 86% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Disinfectant Wipes niche?

Disinfectant Wipes sells for $13.92 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $3.62–$41.29. The average incumbent carries 14,053 reviews — the moat a new listing must climb.

Disinfectant Wipes

a small market ($0/yr) — Disinfectant Wipes doesn't clear our bar today.

Signals Out of Stock

Flapen Score

Skip it

Ranks 194 of 198 Health, Household and Personal Care niches · −15 vs the category median of 37

This niche Category average · 198 niches

Is Disinfectant Wipes profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Disinfectant Wipes is a $0/yr Amazon Singapore market (5K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep. Verdict: Skip it — 22/100.

Disinfectant Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 0.0% of searches end in a purchase.

revenue / yr

Units sold / yr1K

Search volume / yr-33.1%5K

Conversion rate0.0%

Avg price$13.92

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 5

Top-5 product click share86%

Open market0%

Avg brand age78 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 7 products

Top Disinfectant Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Clorox Disinfecting Cleaning Wipes Citrus Scent 35ct

Price: $4.34
Rating: 4.7/5
Reviews: 1,085
Age: 13y ago

Magiclean Multi-purpose Disinfecting Wet Wipes 80s

Price: $6.22
Rating: 4.6/5
Reviews: 27
Age: 4y ago

Clorox Disinfecting Cleaning Wipes Fresh Scent 75s x 6

Price: $41.29
Rating: 4.8/5
Reviews: 10,208
Age: 18y ago

Walch Multi-purpose Disinfectant Wipes High Efficacy (84Wipes)

Price: $6.23
Rating: 5.0/5
Reviews: 4
Age: 4y ago

Magiclean Multi-purpose Disinfecting Wet Wipes 80s Refill

Price: $6.03
Rating: 4.7/5
Reviews: 8
Age: 4y ago

Newest

by launch date

Walch Multi-purpose Disinfectant Wipes High Efficacy (84Wipes)

Price: $6.23
Rating: 5.0/5
Reviews: 4
Age: 4y ago

Magiclean Multi-purpose Disinfecting Wet Wipes 80s

Price: $6.22
Rating: 4.6/5
Reviews: 27
Age: 4y ago

Magiclean Multi-purpose Disinfecting Wet Wipes 80s Refill

Price: $6.03
Rating: 4.7/5
Reviews: 8
Age: 4y ago

Premier Sanitizing Wipes 50 sheets (Pack of 2)

Price: $3.62
Rating: 4.8/5
Reviews: 36
Age: 6y ago

Lysol Disinfectant Wipes Multi-Surface Antibacterial Cleaning Wipes For Disinfecting and Cleaning Lemon and Lime Blossom 320 Count (Pack of 4)

Price: $29.74
Rating: 4.8/5
Reviews: 87,000
Age: 11y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Clorox42%
MAGICLEAN34%
Walch10%
Lysol7%
PREMIER7%
Open — no brand owns it (0%)

Disinfectant Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5KCVR0.0%Products7Brands5Top 5 Brands100%OOS Rate32.3%Rating4.8★Reviews14,053Avg BSR#43

Peak months: Sep · busiest ÷ quietest = 1.8×

Top Disinfectant Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

kitchen wipes3K/yr -33.3%2.4% conv.
disinfectant wipes1K/yr -37.8%8.0% conv.
cleaning wipes998/yr -23.6%7.2% conv.

Common Disinfectant Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Disinfectant Wipes 22/100 on Amazon Singapore — Skip it. The niche generates $0/yr across 7 tracked products. Search demand moved -33.1% over the last 90 days.