Dishwashing Liquid
FailShoppers spend an estimated $14K a year here, so Dishwashing Liquid is a Fail.
- Flapen Score
- 38 / 100Top 42% of 198 Health, Household and Personal Care niches · +1 vs the category median of 3738
- Market size
- $14K/yr42K searches / yr
- 90-day growth
- -15.0%search demand this quarter
- Competition
- 51%top-5 click share · 11 brands · 9 sellers
Flapen Score
Dishwashing Liquid against its category
The dotted line is the Health, Household and Personal Care average. Past it, Dishwashing Liquid is stronger. Inside it, weaker.
Market
The Dishwashing Liquid market on Amazon at a glance
Shoppers on Amazon Singapore searched for Dishwashing Liquid 42K times last year and spent an estimated $14K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -15.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $14Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- dishwashing liquid36K searches a year
02 · Price
A sale here is worth $10.47.
Listings sell for $10.47 on average, from $1.47 to $42.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.47 that is $5K to $8K a year per listing.
- Average price
- $10.47under the $15 to $100 sweet spot
- Price range
- $1.47–$42.11
- Amazon Singapore median price
- $30.00across 1,590 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $5K–$8K
- Returns
- 0.0%of orders · Amazon Singapore median 0.0%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #73 within Health, Household and Personal Care. It carries 1,877 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 74%
- Out of stock, average day
- 27.1%
- Average rank
- #73in Health, Household and Personal Care
- Average rating
- 4.61 starsAmazon Singapore average 4.47 stars
- Average reviews
- 1,877per listing
- Listings tracked
- 31
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Dishwashing Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mama Lemon Dishwashing Liquid Lemon Gold 1L Banded with 1L Refill
- Price
- $5.27
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 7y ago

bio-home Dishwashing Liquid Lemongrass and Green Tea 500ml
- Price
- $3.55
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 7y ago

TP706 Dishwashing Liquid Lemon 5 liters
- Price
- $3.97
- Rating
- 4.3/5
- Reviews
- 32
- Age
- 6y ago

bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml
- Price
- $2.89
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

Mama Lemon Dishwashing Liquid Refill Lemon Gold 600ml (Pack of 3)
- Price
- $3.80
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 6y ago
Trending
estimated 90-day click momentum
Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional
- Price
- $28.99
- Rating
- 4.5/5
- Reviews
- 1,984
- Age
- 3y ago

Mrs. Meyers Liquid Dish Soap Biodegradable Formula Lemon Verbena 16 fl. oz - Pack of 3
- Price
- $26.81
- Rating
- 4.8/5
- Reviews
- 27,979
- Age
- 9y ago

Seventh Generation Lavender Flower & Mint Dishwashing Liquid 561ml
- Price
- $5.22
- Rating
- 4.7/5
- Reviews
- 4,860
- Age
- 6y ago

Method Dish Soap - Clementine 1.59L - Refill
- Price
- $19.69
- Rating
- 4.8/5
- Reviews
- 888
- Age
- 5y ago

bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml
- Price
- $2.86
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago
Newest
by launch date
bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml
- Price
- $2.89
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 2y ago

bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml
- Price
- $2.86
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 2y ago

bio-home Lemongrass & Green Tea Dishwashing Liquid 900ml
- Price
- $5.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional
- Price
- $28.99
- Rating
- 4.5/5
- Reviews
- 1,984
- Age
- 3y ago

Ecover Zero Washing Up Liquid 5L
- Price
- $36.96
- Rating
- 4.8/5
- Reviews
- 2,257
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
9
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 89%
Open market
7%
- Mama Lemon32%
- bio-home27%
- TP70612%
- JOY10%
- Seventh Generation9%
- Method2%
- Open — no brand owns it (5 brands, 7%)
Demand
Dishwashing Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Dishwashing Liquid
We read the reviews and the return reasons for every product selling here.
“Fast delivery although pricey compared to other brands”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dishwashing Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









