dishwashing liquid
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Price range
Good$1.47–$42.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,877.13avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.47avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.0%90-day search growth — must beat 0% to launch
Market size
Bad$14K$14K/yr · 42K searches
According to Flapen's Amazon Singapore niche tracking, dishwashing liquid is a $14K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
dishwashing liquid market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $131K–$157K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #73
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 19%
- Out of stock
- 27.1%
- Avg brand age
- 83 months
- Avg seller age
- 47 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
9
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
51%
Top 20: 89%
Open market
7%
- Mama Lemon32%
- bio-home27%
- TP70612%
- JOY10%
- Seventh Generation9%
- Method2%
- Open — no brand owns it (5 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top dishwashing liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mama Lemon Dishwashing Liquid Lemon Gold 1L Banded with 1L Refill
Mama Lemon$5.274.7★72 rev
bio-home Dishwashing Liquid Lemongrass and Green Tea 500ml
bio-home$3.554.6★46 rev
TP706 Dishwashing Liquid Lemon 5 liters
TP706$3.974.3★32 rev
bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml
bio-home$2.894.8★7 rev
Mama Lemon Dishwashing Liquid Refill Lemon Gold 600ml (Pack of 3)
Mama Lemon$3.804.8★88 rev
Newest
by launch datebio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml
bio-home$2.897 rev
bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml
bio-home$2.865 rev
bio-home Lemongrass & Green Tea Dishwashing Liquid 900ml
bio-home$5.973 rev
Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional
JOY$28.991,984 rev
Ecover Zero Washing Up Liquid 5L
ECOVER$36.962,257 rev
Trending
90-day click momentumJoy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional
JOY$28.994.5★
Mrs. Meyers Liquid Dish Soap Biodegradable Formula Lemon Verbena 16 fl. oz - Pack of 3
Mrs. MEYER'S$26.814.8★
Seventh Generation Lavender Flower & Mint Dishwashing Liquid 561ml
Seventh Generation$5.224.7★
Method Dish Soap - Clementine 1.59L - Refill
Method$19.694.8★
bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml
bio-home$2.864.7★
What buyers say about dishwashing liquid
What buyers praise and complain about, mined from review topics.What buyers love
“Two star for effective grease removal”
“Work well”
“Good to use”
“Good product”
“Works well and like the fragrance”
What buyers complain about
“Fast delivery although pricey compared to other brands”
“Soap leaves residue & irritates hands”
“Soap leaves residue & irritates hands”
“However this detergent causes breakout on our skin despite its claims for sensitive skin”
Top return reasons
Common questions
- Is dishwashing liquid profitable to sell on Amazon Singapore?
- The niche generates $14K/yr across 31 tracked products. 90-day search growth is -15.0%. Flapen's verdict: Skip it (38/100).
- How competitive is the dishwashing liquid niche?
- 11 brands and 9 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dishwashing liquid?
- Top complaints mined from reviews: Value For Money, Residue, Allergies. The return rate is 0.0%.
- When does demand for dishwashing liquid peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the dishwashing liquid niche?
- Listings span $1.47–$42.11; the average listing price is $10.47 (sweet spot $15–$100). The average incumbent carries 1,877 reviews — the moat a new listing must climb.