How competitive is the Dishwashing Liquid niche on Amazon Singapore?

11 brands and 9 sellers compete in Dishwashing Liquid on Amazon Singapore. The top 5 Dishwashing Liquid products take 51% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Dishwashing Liquid?

Dishwashing Liquid buyers on Amazon Singapore complain most about Value For Money, Residue, Allergies, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Dishwashing Liquid niche?

Dishwashing Liquid sells for $10.47 on average on Amazon Singapore, outside our $15–$100 sweet spot. Listings span $1.47–$42.11. The average incumbent carries 1,877 reviews — the moat a new listing must climb.

Dishwashing Liquid

a small market ($14K/yr) — Dishwashing Liquid doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

Top 42% of 198 Health, Household and Personal Care niches · +1 vs the category median of 37

This niche Category average · 198 niches

Is Dishwashing Liquid profitable on Amazon?

According to Flapen's Amazon Singapore niche tracking, Dishwashing Liquid is a $14K/yr Amazon Singapore market (42K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.

Dishwashing Liquid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -15.0% over the last 90 days and 3.3% of searches end in a purchase.

$14K

revenue / yr

Units sold / yr15K

Search volume / yr-15.0%42K

Conversion rate3.3%

Avg price$10.47

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers11 · 9

Top-5 product click share51%

Open market9%

Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 31 products

Top Dishwashing Liquid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mama Lemon Dishwashing Liquid Lemon Gold 1L Banded with 1L Refill

Price: $5.27
Rating: 4.7/5
Reviews: 72
Age: 7y ago

bio-home Dishwashing Liquid Lemongrass and Green Tea 500ml

Price: $3.55
Rating: 4.6/5
Reviews: 46
Age: 7y ago

TP706 Dishwashing Liquid Lemon 5 liters

Price: $3.97
Rating: 4.3/5
Reviews: 32
Age: 6y ago

bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml

Price: $2.89
Rating: 4.8/5
Reviews: 7
Age: 2y ago

Mama Lemon Dishwashing Liquid Refill Lemon Gold 600ml (Pack of 3)

Price: $3.80
Rating: 4.8/5
Reviews: 88
Age: 6y ago

Newest

by launch date

bio-home Lavender & Bergamot Dishwashing Liquid Refill Pack 450ml

Price: $2.89
Rating: 4.8/5
Reviews: 7
Age: 2y ago

bio-home Lemongrass & Green Tea Dishwashing Liquid Refill Pack 450ml

Price: $2.86
Rating: 4.7/5
Reviews: 5
Age: 2y ago

bio-home Lemongrass & Green Tea Dishwashing Liquid 900ml

Price: $5.97
Rating: 5.0/5
Reviews: 3
Age: 2y ago

Joy Disinfecting Dish Detergent Commercial Use Refill 1.1 gal (4 L) P&G Professional

Price: $28.99
Rating: 4.5/5
Reviews: 1,984
Age: 3y ago

Ecover Zero Washing Up Liquid 5L

Price: $36.96
Rating: 4.8/5
Reviews: 2,257
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

Mama Lemon32%
bio-home27%
TP70612%
JOY10%
Seventh Generation9%
Method2%
Open — no brand owns it (5 brands, 7%)

Dishwashing Liquid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume42KCVR3.3%Products31Brands11Top 5 Brands91%OOS Rate27.1%Rating4.6★Reviews1,877Avg BSR#73

No pronounced peak months · busiest ÷ quietest = 1.4×

What reviews say buyers love and hate about Dishwashing Liquid

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

De-Grease29%

“Two star for effective grease removal”

Efficiency17%

“Work well”

Ease Of Use17%

“Good to use”

Quality-Overall14%

“Good product”

Smell6%

“Works well and like the fragrance”

What buyers complain about

54% of reviews

Value For Money17%

“Fast delivery although pricey compared to other brands”

Residue13%

“Soap leaves residue & irritates hands”

Allergies13%

“Soap leaves residue & irritates hands”

Skin Health13%

“However this detergent causes breakout on our skin despite its claims for sensitive skin”

Dishwashing Liquid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

100%

Common Dishwashing Liquid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Dishwashing Liquid 38/100 on Amazon Singapore — Skip it. The niche generates $14K/yr across 31 tracked products. Search demand moved -15.0% over the last 90 days.