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Dishwashing Liquid

Fail

Shoppers spend an estimated $14K a year here, so Dishwashing Liquid is a Fail.

Flapen Score
38
38 / 100
Top 42% of 198 Health, Household and Personal Care niches · +1 vs the category median of 37
Market size
$14K/yr42K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
51%top-5 click share · 11 brands · 9 sellers

Flapen Score

Dishwashing Liquid against its category

The dotted line is the Health, Household and Personal Care average. Past it, Dishwashing Liquid is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dishwashing Liquid market on Amazon at a glance

Shoppers on Amazon Singapore searched for Dishwashing Liquid 42K times last year and spent an estimated $14K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon Singapore for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
3.3%
Market size, estimated
$14Ka year
Peak month
October1.4× the quietest month
Top search term
dishwashing liquid36K searches a year

02 · Price

A sale here is worth $10.47.

Listings sell for $10.47 on average, from $1.47 to $42.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $10.47 that is $5K to $8K a year per listing.

Average price
$10.47under the $15 to $100 sweet spot
Price range
$1.47–$42.11
Amazon Singapore median price
$30.00across 1,590 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
0.0%of orders · Amazon Singapore median 0.0%

03 · Entry bar

The bar here is reviews.

19% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 27.1% of listings are out of stock. The average listing ranks #73 within Health, Household and Personal Care. It carries 1,877 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
74%
Out of stock, average day
27.1%
Average rank
#73in Health, Household and Personal Care
Average rating
4.61 starsAmazon Singapore average 4.47 stars
Average reviews
1,877per listing
Listings tracked
31

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Dishwashing Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$575$1K$2K$2K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

9

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 89%

Open market

7%

  • Mama Lemon32%
  • bio-home27%
  • TP70612%
  • JOY10%
  • Seventh Generation9%
  • Method2%
  • Open — no brand owns it (5 brands, 7%)

Demand

Dishwashing Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Dishwashing Liquid

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “De-Grease”
17%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Fast delivery although pricey compared to other brands”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Dishwashing Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data